Wheat Audience in Germany
Wheat has an estimated audience of 1,665,173 people in Germany. 51.2% are female, 48.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, The Human Centipede 2 (Full Sequence), Unique Gifts, Birthday Gifts, KLIX (AM).
The average Wheat fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, The Human Centipede 2 (Full Sequence), Unique Gifts, with strongest over-indexing on Haberler (2.7× the country average). Demographically, the Wheat audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wheat fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.5 |
| Estimated audience size | 1,665,173 |
Audience persona
The typical Wheat fan in Germany is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 358,400 | 0.98× |
| Bayern | 330,021 | 1.23× |
| Baden-Württemberg | 276,094 | 1.22× |
| Niedersachsen | 187,644 | 1.16× |
| Hessen | 135,374 | 1.07× |
| Sachsen | 104,656 | 1.28× |
| Rheinland-Pfalz | 82,132 | 0.98× |
| Schleswig-Holstein | 61,828 | 1.03× |
| Berlin | 59,244 | 0.8× |
| Brandenburg | 43,586 | 0.84× |
| Sachsen-Anhalt | 42,924 | 0.99× |
| Thüringen | 41,005 | 0.97× |
| Hamburg | 37,992 | 1.01× |
| Mecklenburg-Vorpommern | 34,692 | 1.09× |
| Saarland | 14,173 | 0.69× |
| Bremen | 9,202 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 2.7× | News |
| The Human Centipede 2 (Full Sequence) | 14.63× | Movies & TV |
| Unique Gifts | 2.28× | Shopping |
| Birthday Gifts | 2.34× | Kids & Family |
| KLIX (AM) | 3.12× | Music & Radio |
| Israel | 2.17× | Travel & Leisure |
| Home Delivery | 2× | Food & Beverages |
| Esra Erol | 3.92× | Movies & TV |
| Sixx | 2.14× | Movies & TV |
| Nipsey Hussle | 7.72× | Music & Radio |
| Eco Friendly Living | 2.3× | Home & Garden |
| Celtic mythology | 2.89× | Arts & Culture |
| Information sensitivity | 2.8× | Technology & Electronics |
| Samanyolu Haber | 2.31× | Movies & TV |
| Cachorro | 1.75× | Pets & Animals |
| Figure painting (hobby) | 1.99× | Arts & Culture |
| Hoorn | 3.51× | Travel & Leisure |
| Jeepney | 7.95× | Cars & Mobility |
| Oliver Kahn | 1.52× | Sports |
| EVO Fitness | 3.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| DIY Mentality | THRILL | 1.7 |
| Sustainability | BALANCE | 1.63 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 9.5% |
| Brazil | 5.2% |
See Wheat audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wheat have in Germany?
Wheat has an estimated audience of 1,665,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wheat fans?
51.2% of Wheat fans are female, 48.8% are male, with an average age of 40.5 years.
Which brands do Wheat fans like most?
Wheat fans show strongest brand affinity for Haberler (2.7×), The Human Centipede 2 (Full Sequence) (14.63×), and Unique Gifts (2.28×) over the country average.
Where do Wheat fans live in Germany?
Wheat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 358,400), Bayern (reach 330,021), and Baden-Württemberg (reach 276,094). These three regions account for the largest share of the active audience.
What other brands do Wheat fans also like?
Beyond Wheat itself, the audience over-indexes on The Human Centipede 2 (Full Sequence) (14.63×), Unique Gifts (2.28×), Birthday Gifts (2.34×), and KLIX (AM) (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wheat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.