A data profile of the people who buy, follow and care about Wheat in Brazil — modelled from more than twelve digital signal sources. Wheat has an estimated audience of 3,426,774 people in Brazil.
Wheat has an estimated audience of 3,426,774 people in Brazil. 57.8% are female, 42.2% are male, average age 40.6. Top brand affinities: Scarlett Johansson, Elle Fanning, Rick and Morty, AmBev, Emma Stone.
Top brand affinities include Scarlett Johansson, Elle Fanning, Rick and Morty, with strongest over-indexing on Scarlett Johansson (7.21× the country average).
Demographically, the Wheat audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Wheat fan in Brazil is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Scarlett Johansson.
The key figures that characterise the Wheat profile in Brazil.
57.8% are female, 42.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.6 |
| Estimated audience size | 3,426,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Wheat audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 9.5% |
| Brazil | 5.2% |
The strongest cross-interests of the Wheat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scarlett Johansson | Movies & TV | 7.21× | ||
| 02 | Elle Fanning | Movies & TV | 7.21× | ||
| 03 | Transformers (toy line) | Kids & Family | 7.21× | ||
| 04 | Bela Gil | Movies & TV | 7.21× | ||
| 05 | Sharon Stone | Movies & TV | 7.21× | ||
| 06 | Orange | Technology & Electronics | 6.75× | ||
| 07 | AmBev | Food & Beverages | 6.43× | ||
| 08 | Toy Story (franchise) | Movies & TV | 5.75× | ||
| 09 | Rick and Morty | Movies & TV | 5.58× | ||
| 10 | Emma Stone | Movies & TV | 5.43× | ||
| 11 | Gluten | Health | 4.07× | ||
| 12 | Zoom! | Business & Career | 3.18× | ||
| 13 | Spanish language | Politics & Society | 2.50× | ||
| 14 | Real property | Home & Garden | 1.65× | ||
| 15 | Michael Jackson | Music & Radio | 1.65× | ||
| 16 | Rock music | Music & Radio | 1.59× | ||
| 17 | MSN | News | 1.58× | ||
| 18 | Country music | Music & Radio | 1.55× | ||
| 19 | Pop music | Music & Radio | 1.52× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.82× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wheat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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