Wheat Audience in United States

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Wheat has an estimated audience of 14,115,937 people in United States. 57.7% are female, 42.3% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Wok, headspace.

The average Wheat fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Wheat audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wheat fans

Demographic split for Wheat audience in United States
MetricValue
Female57.7%
Male42.3%
Average age42.1
Estimated audience size14,115,937

Audience persona

The typical Wheat fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Wheat in United States
RegionReachAffinity
California1,645,1061.06×
Texas1,261,7301.04×
Florida926,5800.97×
New York894,9431.13×
North Carolina495,3571.17×
Illinois450,8370.96×
Pennsylvania411,5620.87×
Georgia389,8510.9×
Ohio365,5620.84×
Virginia352,4391.03×
Washington335,9691.19×
Michigan333,3190.9×
New Jersey327,8660.91×
Massachusetts280,4351.01×
Minnesota253,2911.25×
Tennessee241,5890.85×
Arizona240,6220.83×
Indiana238,9430.93×
Missouri226,3330.99×
Maryland220,0850.91×
Colorado202,6730.91×
Kansas202,0341.82×
Wisconsin191,2390.9×
Oklahoma167,3221.07×
South Carolina163,3130.77×
Louisiana162,6840.89×
Oregon162,4541×
Kentucky159,5790.9×
Alabama159,3940.81×
Utah144,8611.15×
Connecticut134,9390.95×
Iowa132,2871.14×
Mississippi117,2481.01×
Nevada105,7210.77×
Arkansas104,3650.9×
Nebraska92,1301.3×
Idaho81,5281.15×
North Dakota63,0642.17×
Montana59,8631.53×
New Mexico55,6870.79×
Hawaii54,2000.89×
West Virginia51,0440.78×
South Dakota44,1531.35×
Maine40,1360.79×
Washington, District of Columbia39,3900.93×
New Hampshire37,3850.67×
Delaware32,1930.83×
Rhode Island31,2860.7×
Alaska22,2620.74×
Wyoming19,2690.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wheat audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.52×Internet & Social Media
Governor of Michigan14.61×Politics & Society
Wok11.6×Food & Beverages
headspace16.29×Health
Grinch6.23×Movies & TV
Cherish (group)16.73×Music & Radio
Vocal harmony6.76×Music & Radio
Google Home9.56×Technology & Electronics
Hibachi11.42×Food & Beverages
Grace Slick12.48×Music & Radio
Fairy godmother8.29×Literature
Bank account2.66×Business & Career
Collectable1.68×Kids & Family
Hipster9.66×Politics & Society
Kikar HaShabbat16.36×News
Guitarist (magazine)11.36×Music & Radio
El Paso County, Colorado12.21×Travel & Leisure
TV Fanatic10.01×Movies & TV
Cryptic crossword14.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wheat audience
TraitClusterScore
Design AffinityPREMIUM1.65
SustainabilityBALANCE1.64
Healthy LifestyleBALANCE1.62
DIY MentalityTHRILL1.54
Sports ActivityPOWER1.52
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Wheat
CountryShare
United States21.6%
Italy9.5%
Brazil5.2%

See Wheat audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wheat have in United States?

Wheat has an estimated audience of 14,115,937 people in United States, concentrated in California and Texas.

What is the gender split and age of Wheat fans?

57.7% of Wheat fans are female, 42.3% are male, with an average age of 42.1 years.

Which brands do Wheat fans like most?

Wheat fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.52×), and Governor of Michigan (14.61×) over the country average.

Where do Wheat fans live in United States?

Wheat fans in United States are most concentrated in California (reach 1,645,106), Texas (reach 1,261,730), and Florida (reach 926,580). These three regions account for the largest share of the active audience.

What other brands do Wheat fans also like?

Beyond Wheat itself, the audience over-indexes on Goop (11.52×), Governor of Michigan (14.61×), Wok (11.6×), and headspace (16.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wheat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.