Gluten-free diet Audience in United States

Gluten-free diet logo

Gluten-free diet has an estimated audience of 22,645,176 people in United States. 74.2% are female, 25.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Taste, Google Drive, Macy's, LabCorp, Health & wellness.

The average Gluten-free diet fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taste, Google Drive, Macy's, with strongest over-indexing on Taste (2.61× the country average). Demographically, the Gluten-free diet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Gluten-free diet fans

Demographic split for Gluten-free diet audience in United States
MetricValue
Female74.2%
Male25.8%
Average age40.0
Estimated audience size22,645,176

Audience persona

The typical Gluten-free diet fan in United States is more female, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Taste.

Top regions in United States

Top regions ranked by reach for Gluten-free diet in United States
RegionReachAffinity
California2,258,8590.91×
Texas1,961,5831.01×
Florida1,522,2410.99×
New York1,211,9560.96×
Pennsylvania803,2141.05×
Illinois759,0941.01×
Ohio733,4361.05×
North Carolina713,1691.05×
Georgia692,0080.99×
Michigan611,0031.03×
New Jersey564,1260.98×
Virginia539,0210.98×
Tennessee498,4081.1×
Alabama464,3661.47×
Indiana440,1081.06×
Massachusetts433,7730.97×
Arizona422,0890.91×
Washington405,5640.89×
Missouri395,2801.08×
South Carolina361,8611.06×
Kentucky353,1841.24×
Louisiana338,9211.16×
Maryland334,6850.86×
Wisconsin333,8160.98×
Minnesota322,7260.99×
Colorado315,8690.88×
Oklahoma287,2551.14×
Connecticut234,4331.03×
Oregon225,9760.87×
Arkansas211,1941.13×
Mississippi201,2951.08×
Iowa194,5101.04×
Nevada191,9010.88×
Kansas191,6921.07×
Utah182,4170.9×
West Virginia131,2131.24×
Nebraska118,6081.04×
Idaho113,1831×
New Mexico101,9960.9×
Hawaii92,8650.95×
New Hampshire88,5980.99×
Maine88,4901.09×
Rhode Island65,8090.91×
Montana62,1420.99×
Delaware58,9340.94×
South Dakota52,9431.01×
Washington, District of Columbia42,1660.62×
North Dakota42,1200.91×
Alaska41,2710.85×
Vermont34,4230.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gluten-free diet audience
BrandAffinityCategory
Taste2.61×Fashion & Accessoires
Google Drive1.79×Technology & Electronics
Macy's1.71×Shopping
LabCorp2.57×Health
Health & wellness1.55×Health
Veganism1.63×Food & Beverages
Healthy diet1.87×Health
Nordstrom rack1.85×Fashion & Accessoires
Healthy habits2.09×Health
Men's clothing1.62×Fashion & Accessoires
Self care1.73×Health
Weight loss (Fitness And wellness)1.67×Health
Nutrient1.51×Food & Beverages
Marshalls1.58×Fashion & Accessoires
Food coloring5.12×Kids & Family
Home Interior Design2.3×Home & Garden
Cookbook1.9×Food & Beverages
Paleolithic diet2.78×Health
Carbohydrate1.58×Health
Google Flights1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gluten-free diet audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.9
Healthy LifestyleBALANCE1.64
SustainabilityBALANCE1.56
Design AffinityPREMIUM1.37
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Gluten-free diet
CountryShare
United States37.7%
United Kingdom7.0%
Japan4.7%

See Gluten-free diet audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Gluten-free diet have in United States?

Gluten-free diet has an estimated audience of 22,645,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Gluten-free diet fans?

74.2% of Gluten-free diet fans are female, 25.8% are male, with an average age of 40.0 years.

Which brands do Gluten-free diet fans like most?

Gluten-free diet fans show strongest brand affinity for Taste (2.61×), Google Drive (1.79×), and Macy's (1.71×) over the country average.

Where do Gluten-free diet fans live in United States?

Gluten-free diet fans in United States are most concentrated in California (reach 2,258,859), Texas (reach 1,961,583), and Florida (reach 1,522,241). These three regions account for the largest share of the active audience.

What other brands do Gluten-free diet fans also like?

Beyond Gluten-free diet itself, the audience over-indexes on Google Drive (1.79×), Macy's (1.71×), LabCorp (2.57×), and Health & wellness (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gluten-free diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.