Food coloring Audience in United States

Food coloring logo

Food coloring has an estimated audience of 4,303,886 people in United States. 76.0% are female, 24.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: E-box, Cadbury World, Cash Cab (U.S. game show), Lion of Judah, Cachoeira.

The average Food coloring fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include E-box, Cadbury World, Cash Cab (U.S. game show), with strongest over-indexing on E-box (1.56× the country average). Demographically, the Food coloring audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Food coloring fans

Demographic split for Food coloring audience in United States
MetricValue
Female76.0%
Male24.0%
Average age39.2
Estimated audience size4,303,886

Audience persona

The typical Food coloring fan in United States is more female, around 39.2 years old, with strong Price Sensitivity tendencies and a notable affinity for E-box.

Top regions in United States

Top regions ranked by reach for Food coloring in United States
RegionReachAffinity
California633,6771.34×
Texas473,5451.28×
Florida334,2981.15×
New York293,8311.22×
Illinois179,4241.25×
Pennsylvania147,1331.02×
Georgia145,1781.09×
Ohio139,0541.05×
North Carolina132,6281.02×
Michigan125,6741.12×
New Jersey120,4261.1×
Virginia112,0301.07×
Washington95,8941.11×
Arizona94,1721.07×
Maryland87,7751.19×
Indiana83,8071.07×
Massachusetts83,7500.99×
Tennessee83,5810.97×
Missouri71,5391.03×
Minnesota65,2521.06×
South Carolina63,6840.98×
Colorado62,6550.92×
Louisiana61,0591.1×
Alabama60,9171.01×
Wisconsin60,1010.93×
Kentucky58,1161.08×
Oklahoma52,4741.1×
Connecticut46,2581.07×
Oregon46,0400.93×
Nevada43,7281.05×
Utah38,5751×
Mississippi36,6261.03×
Arkansas34,2590.97×
Kansas33,4330.99×
Iowa32,8870.93×
West Virginia24,8581.24×
New Mexico21,8181.01×
Nebraska21,8161.01×
Hawaii20,2611.1×
Idaho19,8670.92×
New Hampshire13,8940.82×
Rhode Island12,6070.92×
Maine11,4430.74×
Delaware10,4610.88×
Washington, District of Columbia9,5730.74×
Alaska8,1240.88×
Montana7,7140.65×
South Dakota7,3640.74×
North Dakota7,1700.81×
Vermont5,3470.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food coloring audience
BrandAffinityCategory
E-box1.56×Health
Cadbury World1.56×Travel & Leisure
Cash Cab (U.S. game show)2.3×Movies & TV
Lion of Judah1.54×
Cachoeira3.36×Travel & Leisure
Caccamo8.33×Travel & Leisure
Cachaça1.7×Food & Beverages
All You Need Is Love1.99×Music & Radio
Caccamo5.65×Travel & Leisure
Cache Cache1.87×Fashion & Accessoires
Cache Cache1.77×Fashion & Accessoires
Jebel Ali Free Zone2.11×Business & Career
Tigre, Buenos Aires2.14×Travel & Leisure
Mirabilandia (Italy)1.5×Travel & Leisure
JBPM1.83×
Ashes Remain1.6×Music & Radio
JB Gill1.71×Music & Radio
Los Cabos Vacation1.51×Travel & Leisure
On Horsemanship1.68×Literature
Coisas de Uma Cacheada1.52×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food coloring audience
TraitClusterScore
Price SensitivityPREMIUM1.31
IndulgenceJOY1.26
Healthy LifestyleBALANCE1.22
CreativityOPEN1.17
Family OrientationCONSERVATISM1.17
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Food coloring
CountryShare
United States55.0%
United Kingdom7.3%
Taiwan6.6%

See Food coloring audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Food coloring have in United States?

Food coloring has an estimated audience of 4,303,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Food coloring fans?

76.0% of Food coloring fans are female, 24.0% are male, with an average age of 39.2 years.

Which brands do Food coloring fans like most?

Food coloring fans show strongest brand affinity for E-box (1.56×), Cadbury World (1.56×), and Cash Cab (U.S. game show) (2.3×) over the country average.

Where do Food coloring fans live in United States?

Food coloring fans in United States are most concentrated in California (reach 633,677), Texas (reach 473,545), and Florida (reach 334,298). These three regions account for the largest share of the active audience.

What other brands do Food coloring fans also like?

Beyond Food coloring itself, the audience over-indexes on Cadbury World (1.56×), Cash Cab (U.S. game show) (2.3×), Lion of Judah (1.54×), and Cachoeira (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.