Rascasse Audience Intelligence

Food coloring Audience in United States

A data profile of the people who buy, follow and care about Food coloring in United States — modelled from more than twelve digital signal sources. Food coloring has an estimated audience of 4,303,886 people in United States.

#4138among Topic in United States#199in Kids & Family

The average Food coloring fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sugar substitute, Gluten-free diet, Organic certification, with strongest over-indexing on Sugar substitute (9.9× the country average).

Demographically, the Food coloring audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food coloring fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Sugar substitute.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food coloring profile in United States.

Audience size
4.3M
in United States
Gender
76.0%♀
24.0% male
Age
39.2
average years
Country rank
#7560
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food coloring fans

76.0% are female, 24.0% are male, average age 39.2.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Food coloring audience in United States
MetricValue
Female76.0%
Male24.0%
Average age39.2
Estimated audience size4,303,886
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Food coloring audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Food coloring audience comes from United States.

Worldwide audience distribution share by country for Food coloring
CountryShare
United States55.0%
United Kingdom7.3%
Taiwan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food coloring audience in United States is strongest.

Fig. 05

Top regions by affinity

Food coloring fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.30×
02West Virginia~30K1.27×
03Texas~400K1.20×
04Illinois~200K1.20×
05Alaska~10K1.20×
06New York~300K1.17×
07Maryland~90K1.15×
08Minnesota~70K1.12×
09Georgia~100K1.10×
10Louisiana~60K1.10×
11Hawaii~20K1.10×
12New Jersey~100K1.09×
13Florida~300K1.08×
14Washington~90K1.07×
15Connecticut~50K1.07×
16Michigan~100K1.06×
17Kentucky~60K1.06×
18Arizona~90K1.04×
19Indiana~80K1.03×
20Alabama~60K1.03×
21Virginia~100K1.02×
22Oklahoma~50K1.02×
23Mississippi~40K1.02×
24New Mexico~20K1.02×
25Ohio~100K1.01×
26Nevada~40K1.01×
27Nebraska~20K1.01×
28Kansas~30K1.00×
29Massachusetts~80K0.99×
30Missouri~70K0.98×
31Pennsylvania~100K0.97×
32North Carolina~100K0.97×
33Arkansas~30K0.97×
34Utah~40K0.96×
35Rhode Island~10K0.96×
36Wisconsin~60K0.95×
37Iowa~30K0.95×
38South Carolina~60K0.94×
39Idaho~20K0.94×
40Delaware~10K0.94×
41Tennessee~80K0.93×
42Oregon~50K0.93×
43North Dakota~8K0.93×
44South Dakota~9K0.91×
45Colorado~60K0.90×
46New Hampshire~10K0.88×
47Vermont~7K0.87×
48Maine~10K0.85×
49Montana~10K0.83×
50Washington, District of Columbia~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Food coloring, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food coloring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food coloring audience
#·InterestCategoryAffinity×
01Sugar substituteFood & Beverages9.90×
02Organic certificationFood & Beverages9.57×
03Gluten-free dietFood & Beverages5.12×
04VeganismFood & Beverages2.88×
05EnergyHome & Garden2.26×
06Beauty salonsBeauty & Wellness2.15×
07CouponsShopping1.91×
08RecipesFood & Beverages1.90×
09PinterestInternet & Social Media1.90×
10WineFood & Beverages1.85×
11EBayShopping1.84×
12Health careBusiness & Career1.81×
13FurnitureHome & Garden1.80×
14WalmartShopping1.73×
15MedicineBusiness & Career1.70×
16Home improvementHome & Garden1.67×
17SmartphonesTechnology & Electronics1.64×
18CookingFood & Beverages1.63×
19XInternet & Social Media1.63×
20Alcoholic beveragesFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food coloring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food coloring audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
Price SensitivityPREMIUM1.93×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food coloring audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Risk AppetiteTHRILL0.88×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food coloring have in United States?

Food coloring has an estimated audience of 4,303,886 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food coloring fans?

76.0% of Food coloring fans are female, 24.0% are male, with an average age of 39.2 years.

03

Which brands do Food coloring fans like most?

Food coloring fans show strongest brand affinity for Sugar substitute (9.9×), Gluten-free diet (5.12×), and Organic certification (9.57×) over the country average.

04

Where do Food coloring fans live in United States?

Food coloring fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Food coloring fans also like?

Beyond Food coloring itself, the audience over-indexes on Gluten-free diet (5.12×), Organic certification (9.57×), Veganism (2.88×), and Energy (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Food coloring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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