Rascasse Audience Intelligence

Organic certification Audience in United States

A data profile of the people who buy, follow and care about Organic certification in United States — modelled from more than twelve digital signal sources. Organic certification has an estimated audience of 5,700,886 people in United States.

#3470among Topic in United States#416in Food & Beverages

The average Organic certification fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Preservative, Gummi candy, Gummy bear, with strongest over-indexing on Preservative (15× the country average).

Demographically, the Organic certification audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic certification fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Preservative.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic certification profile in United States.

Audience size
5.7M
in United States
Gender
71.5%♀
28.5% male
Age
43.4
average years
Country rank
#5952
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic certification fans

71.5% are female, 28.5% are male, average age 43.4.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Organic certification audience in United States
MetricValue
Female71.5%
Male28.5%
Average age43.4
Estimated audience size5,700,886
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Organic certification audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Organic certification audience comes from United States.

Worldwide audience distribution share by country for Organic certification
CountryShare
United States31.9%
Germany9.1%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic certification audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic certification fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.35×
02Vermont~10K1.34×
03Oregon~80K1.24×
04Maine~20K1.16×
05North Dakota~10K1.15×
06California~700K1.11×
07Montana~20K1.11×
08South Dakota~10K1.11×
09Washington~100K1.07×
10Wisconsin~90K1.07×
11Minnesota~90K1.07×
12Idaho~30K1.06×
13Rhode Island~20K1.05×
14Massachusetts~100K1.04×
15New Hampshire~20K1.04×
16Washington, District of Columbia~20K1.04×
17Delaware~20K1.04×
18Utah~50K1.02×
19Hawaii~20K1.01×
20Colorado~90K0.99×
21West Virginia~30K0.99×
22Iowa~50K0.98×
23Nebraska~30K0.98×
24New Mexico~30K0.97×
25Connecticut~50K0.95×
26New York~300K0.94×
27Mississippi~40K0.94×
28Arkansas~40K0.93×
29Kansas~40K0.92×
30Illinois~200K0.91×
31North Carolina~200K0.91×
32Michigan~100K0.91×
33New Jersey~100K0.90×
34Alabama~70K0.90×
35Nevada~50K0.89×
36Tennessee~100K0.88×
37Kentucky~60K0.88×
38Oklahoma~60K0.88×
39Arizona~100K0.87×
40Maryland~90K0.87×
41Missouri~80K0.87×
42South Carolina~70K0.87×
43Louisiana~60K0.87×
44Indiana~90K0.86×
45Pennsylvania~200K0.85×
46Ohio~100K0.85×
47Virginia~100K0.84×
48Georgia~100K0.79×
49Florida~300K0.75×
50Texas~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Organic certification, United States
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic certification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic certification audience
#·InterestCategoryAffinity×
01PreservativeFood & Beverages15.00×
02PomegranateFood & Beverages11.46×
03Folic acidHealth11.39×
04Food coloringKids & Family9.57×
05Gummi candyFood & Beverages9.33×
06Gummy bearFood & Beverages8.65×
07Apple cider vinegarFood & Beverages8.44×
08BeetrootFood & Beverages6.71×
09VinegarFood & Beverages6.37×
10AllergenHealth5.65×
11AntioxidantHealth5.56×
12Genetically modified organismHealth5.37×
13Sugar substituteFood & Beverages4.62×
14SuperfoodFood & Beverages4.42×
15DigestionHealth4.13×
16Immune systemHealth3.63×
17Sales promotionShopping2.43×
18Nordstrom rackFashion & Accessoires2.42×
19Lindsey GrahamPolitics & Society2.15×
20Kohl'sShopping1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic certification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic certification audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
SustainabilityBALANCE1.39×
Healthy LifestyleBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic certification audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic certification have in United States?

Organic certification has an estimated audience of 5,700,886 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organic certification fans?

71.5% of Organic certification fans are female, 28.5% are male, with an average age of 43.4 years.

03

Which brands do Organic certification fans like most?

Organic certification fans show strongest brand affinity for Preservative (15×), Gummi candy (9.33×), and Gummy bear (8.65×) over the country average.

04

Where do Organic certification fans live in United States?

Organic certification fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Organic certification fans also like?

Beyond Organic certification itself, the audience over-indexes on Gummi candy (9.33×), Gummy bear (8.65×), Folic acid (11.39×), and Apple cider vinegar (8.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Organic certification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic certification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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