Organic certification Audience in United States

Organic certification logo

Organic certification has an estimated audience of 5,700,886 people in United States. 71.5% are female, 28.5% are male, average age 43.4. Top regions: California, Texas, New York. Top brand affinities: Preservative, Gummi candy, Gummy bear, Folic acid, Apple cider vinegar.

The average Organic certification fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Preservative, Gummi candy, Gummy bear, with strongest over-indexing on Preservative (15× the country average). Demographically, the Organic certification audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Organic certification fans

Demographic split for Organic certification audience in United States
MetricValue
Female71.5%
Male28.5%
Average age43.4
Estimated audience size5,700,886

Audience persona

The typical Organic certification fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Preservative.

Top regions in United States

Top regions ranked by reach for Organic certification in United States
RegionReachAffinity
California768,1741.23×
Texas343,9390.7×
New York319,7691×
Florida279,4000.72×
Illinois181,5250.96×
Pennsylvania167,9740.88×
Ohio153,8500.88×
North Carolina145,4660.85×
Michigan141,6700.95×
New Jersey136,8970.94×
Washington135,8871.19×
Massachusetts135,8361.21×
Georgia127,6870.73×
Virginia109,8690.79×
Minnesota100,9481.24×
Wisconsin100,2911.17×
Tennessee97,3180.85×
Colorado97,2601.08×
Oregon95,8631.47×
Arizona95,3600.82×
Maryland81,4070.83×
Indiana77,5280.74×
Missouri72,4020.79×
South Carolina63,9410.75×
Utah59,9981.18×
Connecticut50,7010.89×
Iowa45,9880.98×
Kentucky45,0070.63×
Nevada41,9580.76×
Alabama40,5600.51×
Oklahoma39,4240.62×
Louisiana37,1180.5×
Idaho35,9771.26×
Arkansas35,4750.76×
Maine34,5531.69×
Kansas31,8330.71×
New Hampshire25,9281.15×
Mississippi25,4110.54×
Nebraska25,3890.89×
New Mexico25,2560.88×
Hawaii25,1151.02×
Alaska21,2071.74×
Montana20,8571.32×
Rhode Island20,2681.12×
Vermont19,9341.99×
West Virginia19,4800.73×
Washington, District of Columbia18,5011.08×
South Dakota16,7261.27×
Delaware16,0151.02×
North Dakota15,0331.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic certification audience
BrandAffinityCategory
Preservative15×Food & Beverages
Gummi candy9.33×Food & Beverages
Gummy bear8.65×Food & Beverages
Folic acid11.39×Health
Apple cider vinegar8.44×Food & Beverages
Sales promotion2.43×Shopping
Vinegar6.37×Food & Beverages
Food coloring9.57×Kids & Family
Pomegranate11.46×Food & Beverages
Sugar substitute4.62×Food & Beverages
Digestion4.13×Health
Immune system3.63×Health
Beetroot6.71×Food & Beverages
Antioxidant5.56×Health
Nordstrom rack2.42×Fashion & Accessoires
Superfood4.42×Food & Beverages
Genetically modified organism5.37×Health
Allergen5.65×Health
Kohl's1.77×Shopping
Gelatin5.89×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic certification audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
SustainabilityBALANCE1.67
Risk AppetiteTHRILL1.56
Healthy LifestyleBALANCE1.48
Sports ActivityPOWER1.39
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Organic certification
CountryShare
United States31.9%
Germany9.1%
France6.4%

See Organic certification audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Organic certification have in United States?

Organic certification has an estimated audience of 5,700,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic certification fans?

71.5% of Organic certification fans are female, 28.5% are male, with an average age of 43.4 years.

Which brands do Organic certification fans like most?

Organic certification fans show strongest brand affinity for Preservative (15×), Gummi candy (9.33×), and Gummy bear (8.65×) over the country average.

Where do Organic certification fans live in United States?

Organic certification fans in United States are most concentrated in California (reach 768,174), Texas (reach 343,939), and New York (reach 319,769). These three regions account for the largest share of the active audience.

What other brands do Organic certification fans also like?

Beyond Organic certification itself, the audience over-indexes on Gummi candy (9.33×), Gummy bear (8.65×), Folic acid (11.39×), and Apple cider vinegar (8.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic certification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.