Preservative Audience in United States

Preservative has an estimated audience of 4,491,639 people in United States. 74.2% are female, 25.8% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Organic certification, Skin care, Smoothie, Essential oil, Anti-aging cream.

The average Preservative fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Organic certification, Skin care, Smoothie, with strongest over-indexing on Organic certification (11.86× the country average). Demographically, the Preservative audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Preservative fans

Demographic split for Preservative audience in United States
MetricValue
Female74.2%
Male25.8%
Average age43.0
Estimated audience size4,491,639

Audience persona

The typical Preservative fan in United States is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Organic certification.

Top regions in United States

Top regions ranked by reach for Preservative in United States
RegionReachAffinity
California664,2791.34×
Texas455,3981.18×
Florida362,1111.19×
New York300,7241.2×
Illinois169,3211.13×
Georgia168,6921.22×
Pennsylvania151,9191×
North Carolina148,8121.1×
New Jersey142,5861.25×
Ohio137,6220.99×
Michigan121,1931.03×
Virginia115,4421.06×
Arizona102,5021.12×
Massachusetts99,4691.12×
Washington98,1431.09×
Maryland89,3781.16×
Tennessee87,7190.97×
Indiana81,7781×
South Carolina72,2001.07×
Missouri71,5350.99×
Minnesota63,0380.98×
Colorado62,4700.88×
Wisconsin60,8790.9×
Alabama59,6350.95×
Oregon56,7541.1×
Louisiana55,8650.96×
Kentucky53,2300.95×
Oklahoma50,5821.01×
Nevada49,4931.14×
Connecticut46,0051.02×
Arkansas38,9201.05×
Kansas36,0431.02×
Utah35,8670.89×
Mississippi33,4330.9×
Iowa31,2960.85×
West Virginia26,1731.25×
Idaho22,4120.99×
New Mexico21,0070.93×
Hawaii19,7301.02×
Nebraska18,0460.8×
New Hampshire14,5080.82×
Maine14,3790.89×
Delaware14,2411.15×
Rhode Island12,4950.87×
Washington, District of Columbia11,5070.85×
South Dakota9,3980.91×
Montana8,6940.7×
Alaska7,1230.74×
North Dakota6,7640.73×
Vermont5,9580.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Preservative audience
BrandAffinityCategory
Organic certification11.86×Food & Beverages
Skin care1.62×Beauty & Wellness
Smoothie2.01×Food & Beverages
Essential oil1.84×Home & Garden
Anti-aging cream1.64×Beauty & Wellness
Eyelash extensions1.62×Beauty & Wellness
Diet food1.93×Food & Beverages
Jumpsuit2.1×Fashion & Accessoires
Slow cooker1.62×Food & Beverages
Crocs1.61×Fashion & Accessoires
Traditional medicine1.72×Health
Concealer1.81×Beauty & Wellness
Toothbrush2×Beauty & Wellness
Teyana Taylor1.8×Movies & TV
Lane Bryant1.72×Fashion & Accessoires
Lip balm1.85×Beauty & Wellness
Day spa1.57×Beauty & Wellness
Kate Hudson1.92×Movies & TV
Charlotte Tilbury1.8×Beauty & Wellness
Dishwasher1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Preservative audience
TraitClusterScore
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.32
Healthy LifestyleBALANCE1.21
Quality AwarenessPREMIUM1.17
IndividualismJOY1.16
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Preservative
CountryShare
United States95.6%
Japan0.8%
France0.6%

See Preservative audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Preservative have in United States?

Preservative has an estimated audience of 4,491,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Preservative fans?

74.2% of Preservative fans are female, 25.8% are male, with an average age of 43.0 years.

Which brands do Preservative fans like most?

Preservative fans show strongest brand affinity for Organic certification (11.86×), Skin care (1.62×), and Smoothie (2.01×) over the country average.

Where do Preservative fans live in United States?

Preservative fans in United States are most concentrated in California (reach 664,279), Texas (reach 455,398), and Florida (reach 362,111). These three regions account for the largest share of the active audience.

What other brands do Preservative fans also like?

Beyond Preservative itself, the audience over-indexes on Skin care (1.62×), Smoothie (2.01×), Essential oil (1.84×), and Anti-aging cream (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Preservative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.