Rascasse Audience Intelligence

Preservative Audience in United States

A data profile of the people who buy, follow and care about Preservative in United States — modelled from more than twelve digital signal sources. Preservative has an estimated audience of 4,491,639 people in United States.

#4037among Topic in United States#486in Food & Beverages

The average Preservative fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Organic certification, Pharmacy, Snack food, with strongest over-indexing on Organic certification (15× the country average).

Demographically, the Preservative audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Preservative fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Organic certification.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preservative profile in United States.

Audience size
4.5M
in United States
Gender
74.2%♀
25.8% male
Age
43.0
average years
Country rank
#7306
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preservative fans

74.2% are female, 25.8% are male, average age 43.0.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Preservative audience in United States
MetricValue
Female74.2%
Male25.8%
Average age43.0
Estimated audience size4,491,639
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Preservative audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Preservative audience comes from United States.

Worldwide audience distribution share by country for Preservative
CountryShare
United States93.0%
Germany1.5%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preservative audience in United States is strongest.

Fig. 05

Top regions by affinity

Preservative fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.22×
02South Dakota~10K1.15×
03Texas~400K1.14×
04New Jersey~100K1.14×
05Georgia~200K1.12×
06Maryland~80K1.09×
07New York~300K1.08×
08Kentucky~60K1.08×
09Massachusetts~90K1.06×
10Arkansas~40K1.05×
11Hawaii~20K1.05×
12Louisiana~60K1.04×
13Delaware~10K1.04×
14North Carolina~100K1.03×
15Oregon~50K1.03×
16Florida~300K1.02×
17Arizona~90K1.02×
18Washington~90K1.02×
19Illinois~200K1.01×
20Virginia~100K1.01×
21Indiana~80K1.01×
22South Carolina~70K1.01×
23Alabama~60K1.01×
24Oklahoma~50K1.01×
25Nevada~40K1.01×
26Montana~10K1.00×
27Alaska~10K1.00×
28Wisconsin~70K0.99×
29Kansas~40K0.99×
30Idaho~20K0.99×
31West Virginia~20K0.99×
32Maine~20K0.99×
33Pennsylvania~100K0.98×
34Connecticut~40K0.98×
35Iowa~40K0.98×
36Nebraska~20K0.98×
37North Dakota~9K0.98×
38Tennessee~90K0.97×
39Missouri~70K0.97×
40Mississippi~40K0.97×
41Vermont~8K0.97×
42New Mexico~20K0.96×
43New Hampshire~20K0.96×
44Michigan~100K0.95×
45Rhode Island~10K0.95×
46Ohio~100K0.94×
47Utah~40K0.93×
48Minnesota~60K0.92×
49Washington, District of Columbia~10K0.91×
50Colorado~60K0.90×
Fig. 06

Affinity by region

Affinity by region — Preservative, United States
0.90×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preservative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preservative audience
#·InterestCategoryAffinity×
01Organic certificationFood & Beverages15.00×
02SmoothieFood & Beverages2.69×
03Non-alcoholic beverageFood & Beverages2.53×
04Traditional medicineHealth2.24×
05Essential oilHome & Garden2.15×
06Slow cookerFood & Beverages2.02×
07PharmacyBusiness & Career1.96×
08MassageHealth1.85×
09Hardware storeHome & Garden1.75×
10Life insuranceBusiness & Career1.74×
11Snack foodFood & Beverages1.73×
12Charitable organizationPolitics & Society1.71×
13PersonalisationHome & Garden1.71×
14BakeryFood & Beverages1.65×
15Veterinary medicineBusiness & Career1.64×
16Health insuranceBusiness & Career1.62×
17Discounts and allowancesShopping1.59×
18Soft drinksFood & Beverages1.55×
19SupermarketShopping1.54×
20Britney SpearsMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preservative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preservative audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
IndividualismJOY1.71×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preservative audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.70×
SustainabilityBALANCE0.73×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preservative have in United States?

Preservative has an estimated audience of 4,491,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Preservative fans?

74.2% of Preservative fans are female, 25.8% are male, with an average age of 43.0 years.

03

Which brands do Preservative fans like most?

Preservative fans show strongest brand affinity for Organic certification (15×), Pharmacy (1.96×), and Snack food (1.73×) over the country average.

04

Where do Preservative fans live in United States?

Preservative fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Preservative fans also like?

Beyond Preservative itself, the audience over-indexes on Pharmacy (1.96×), Snack food (1.73×), Smoothie (2.69×), and Non-alcoholic beverage (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Preservative audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Preservative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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