Massage Audience in United States

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Massage has an estimated audience of 27,512,618 people in United States. 67.6% are female, 32.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Movies, Child, U.S. state, Healthy habits, Concurrent Versions System.

The average Massage fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Child, U.S. state, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Massage audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Massage fans

Demographic split for Massage audience in United States
MetricValue
Female67.6%
Male32.4%
Average age41.4
Estimated audience size27,512,618

Audience persona

The typical Massage fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Massage in United States
RegionReachAffinity
California6,287,7112.08×
Texas3,966,1881.68×
Florida2,546,4921.37×
New York1,973,5211.28×
Washington1,125,3272.04×
Illinois1,098,5351.2×
Georgia945,4581.12×
Virginia897,3921.34×
Pennsylvania841,9720.91×
New Jersey764,4611.09×
Arizona649,1541.16×
Michigan630,6070.88×
Colorado625,1401.44×
North Carolina602,9820.73×
Ohio578,9330.68×
Nevada527,0231.98×
Massachusetts476,2510.88×
Tennessee451,1190.82×
Oregon421,9911.34×
Maryland398,6730.84×
Indiana388,8580.77×
Minnesota365,1780.93×
Missouri362,5530.82×
Oklahoma359,2031.18×
Utah341,7911.39×
South Carolina318,6090.77×
Louisiana311,8980.88×
Wisconsin302,8140.73×
Hawaii264,0132.23×
Alabama223,5610.58×
Kentucky217,5340.63×
Connecticut204,6060.74×
Kansas204,5870.94×
Arkansas186,9540.82×
New Mexico185,2261.34×
Iowa156,6480.69×
Idaho127,9160.93×
Mississippi117,2060.52×
Washington, District of Columbia103,2781.25×
Nebraska98,8800.72×
New Hampshire71,6300.66×
Montana61,9730.81×
Maine57,2970.58×
West Virginia55,6810.43×
Delaware55,1340.73×
Rhode Island50,1650.57×
Alaska45,2150.77×
South Dakota37,0300.58×
Vermont35,9910.75×
North Dakota34,5710.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massage audience
BrandAffinityCategory
Movies1.51×Movies & TV
Child1.51×Kids & Family
U.S. state1.51×Travel & Leisure
Healthy habits2.59×Health
Concurrent Versions System1.89×Technology & Electronics
Stone massage7.36×Health
Hobby Lobby1.58×Home & Garden
Facial2.49×Beauty & Wellness
Spas1.55×Beauty & Wellness
Kristi Noem2.49×Politics & Society
Kohl's1.5×Shopping
Massage table5.22×Health
Menards2×Home & Garden
Google Docs1.64×Internet & Social Media
LabCorp2.33×Health
Google Flights2.18×Travel & Leisure
Yahoo!奇摩名人娛樂1.61×Internet & Social Media
Google Drive1.51×Technology & Electronics
Skin care1.51×Beauty & Wellness
Bed1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massage audience
TraitClusterScore
ExtroversionTHRILL1.2
Healthy LifestyleBALANCE1.13
Price SensitivityPREMIUM1.12
Quality AwarenessPREMIUM1.1
TravellingTHRILL1.08
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Massage
CountryShare
United States18.5%
United Kingdom4.5%
Taiwan4.1%

See Massage audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Massage have in United States?

Massage has an estimated audience of 27,512,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Massage fans?

67.6% of Massage fans are female, 32.4% are male, with an average age of 41.4 years.

Which brands do Massage fans like most?

Massage fans show strongest brand affinity for Movies (1.51×), Child (1.51×), and U.S. state (1.51×) over the country average.

Where do Massage fans live in United States?

Massage fans in United States are most concentrated in California (reach 6,287,711), Texas (reach 3,966,188), and Florida (reach 2,546,492). These three regions account for the largest share of the active audience.

What other brands do Massage fans also like?

Beyond Massage itself, the audience over-indexes on Child (1.51×), U.S. state (1.51×), Healthy habits (2.59×), and Concurrent Versions System (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.