Rascasse Audience Intelligence

Massage Audience in United States

A data profile of the people who buy, follow and care about Massage in United States — modelled from more than twelve digital signal sources. Massage has an estimated audience of 27,512,618 people in United States.

#730among Topic in United States#40in Health

The average Massage fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Child, U.S. state, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Massage audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massage fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Movies.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massage profile in United States.

Audience size
27.5M
in United States
Gender
67.6%♀
32.4% male
Age
41.4
average years
Country rank
#1065
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massage fans

67.6% are female, 32.4% are male, average age 41.4.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Massage audience in United States
MetricValue
Female67.6%
Male32.4%
Average age41.4
Estimated audience size27,512,618
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Massage audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Massage audience comes from United States.

Worldwide audience distribution share by country for Massage
CountryShare
United States18.5%
United Kingdom4.5%
Taiwan4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massage audience in United States is strongest.

Fig. 05

Top regions by affinity

Massage fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1.5M2.35×
02Hawaii~300K2.18×
03California~6M1.96×
04Nevada~500K1.78×
05Texas~3.5M1.58×
06New Mexico~200K1.43×
07Colorado~600K1.37×
08Virginia~900K1.35×
09Utah~300K1.30×
10Oregon~400K1.29×
11Florida~2.5M1.26×
12Arizona~700K1.23×
13New York~2M1.22×
14Washington, District of Columbia~100K1.17×
15Alaska~70K1.14×
16Illinois~1M1.12×
17New Jersey~800K1.12×
18Oklahoma~300K1.12×
19Georgia~900K1.05×
20Kansas~200K0.97×
21Idaho~100K0.96×
22Wyoming~40K0.95×
23Louisiana~300K0.91×
24Montana~70K0.88×
25Pennsylvania~800K0.87×
26Minnesota~300K0.87×
27Arkansas~200K0.86×
28Massachusetts~500K0.84×
29Michigan~600K0.83×
30Maryland~400K0.82×
31Missouri~400K0.80×
32Tennessee~400K0.79×
33South Carolina~300K0.77×
34Nebraska~100K0.77×
35Indiana~400K0.76×
36Delaware~60K0.73×
37Connecticut~200K0.72×
38Wisconsin~300K0.70×
39Iowa~200K0.70×
40North Dakota~40K0.70×
41North Carolina~600K0.69×
42Ohio~600K0.68×
43New Hampshire~70K0.67×
44South Dakota~40K0.67×
45Alabama~300K0.66×
46Kentucky~200K0.64×
47Maine~60K0.61×
48Rhode Island~50K0.57×
49Mississippi~100K0.56×
50West Virginia~70K0.56×
Fig. 06

Affinity by region

Affinity by region — Massage, United States
0.56×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massage audience
#·InterestCategoryAffinity×
01Stone massageHealth7.36×
02Massage tableHealth5.22×
03Healthy habitsHealth2.59×
04FacialBeauty & Wellness2.49×
05Kristi NoemPolitics & Society2.49×
06LabCorpHealth2.33×
07Google FlightsTravel & Leisure2.18×
08MenardsHome & Garden2.00×
09Diane KeatonMovies & TV1.99×
10Concurrent Versions SystemTechnology & Electronics1.89×
11Google DocsInternet & Social Media1.64×
12Hobby LobbyHome & Garden1.58×
13SpasBeauty & Wellness1.55×
14BedHome & Garden1.52×
15MoviesMovies & TV1.51×
16ChildKids & Family1.51×
17U.S. stateTravel & Leisure1.51×
18Google DriveTechnology & Electronics1.51×
19Skin careBeauty & Wellness1.51×
20Kohl'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massage audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
Healthy LifestyleBALANCE1.44×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massage audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Risk AppetiteTHRILL0.96×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massage have in United States?

Massage has an estimated audience of 27,512,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Massage fans?

67.6% of Massage fans are female, 32.4% are male, with an average age of 41.4 years.

03

Which brands do Massage fans like most?

Massage fans show strongest brand affinity for Movies (1.51×), Child (1.51×), and U.S. state (1.51×) over the country average.

04

Where do Massage fans live in United States?

Massage fans in United States are most concentrated in California (reach ~6M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Massage fans also like?

Beyond Massage itself, the audience over-indexes on Child (1.51×), U.S. state (1.51×), Healthy habits (2.59×), and Concurrent Versions System (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Massage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Massage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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