Bed Audience in United States

Bed logo

Bed has an estimated audience of 47,184,044 people in United States. 62.7% are female, 37.3% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, MSN, Hobby Lobby.

The average Bed fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (33.28× the country average). Demographically, the Bed audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bed fans

Demographic split for Bed audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.0
Estimated audience size47,184,044

Audience persona

The typical Bed fan in United States is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Bed in United States
RegionReachAffinity
California6,304,7501.22×
Texas5,037,5311.24×
Florida3,386,7531.06×
New York3,074,6581.17×
Georgia1,776,5571.22×
Pennsylvania1,723,7881.08×
Illinois1,673,5381.06×
North Carolina1,543,9351.09×
Ohio1,485,5451.02×
Michigan1,357,7711.1×
New Jersey1,324,6001.1×
Virginia1,223,6331.06×
Tennessee1,086,1141.15×
Indiana1,074,1131.25×
Arizona1,043,8021.08×
Washington965,3251.02×
Massachusetts943,2491.01×
Maryland869,4451.07×
Alabama817,7261.24×
Missouri790,4031.04×
Louisiana789,1721.3×
South Carolina783,0811.1×
Minnesota676,3411×
Kentucky671,2801.13×
Colorado666,4370.9×
Wisconsin610,7540.86×
Oklahoma601,9481.15×
Mississippi518,6111.33×
Oregon502,5470.93×
Nevada490,0911.07×
Connecticut479,8791.01×
Arkansas427,9471.1×
Kansas379,8241.02×
Iowa368,0040.95×
Utah362,7020.86×
Nebraska233,4780.99×
New Mexico215,9600.91×
West Virginia208,1460.95×
Idaho183,7730.78×
Hawaii181,8240.9×
New Hampshire140,5500.76×
Maine127,0240.75×
Washington, District of Columbia125,3650.88×
Rhode Island118,4830.79×
Delaware115,2690.89×
South Dakota88,7810.81×
Montana88,3280.67×
North Dakota87,7170.9×
Alaska68,5620.68×
Vermont54,0300.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bed audience
BrandAffinityCategory
Kia Sportage33.28×Cars & Mobility
Honda HR-V22.5×Cars & Mobility
Pre-school playgroup24.45×Kids & Family
MSN2.83×News
Hobby Lobby2.18×Home & Garden
Jeep Grand Cherokee6.09×Cars & Mobility
Staples (Canada)2.79×Business & Career
Livemusic2.54×Music & Radio
Great Clips2.86×Beauty & Wellness
Aldi1.83×Shopping
Home Appliances1.85×Home & Garden
Best Buy1.79×Shopping
Jack Black5.23×Movies & TV
Eyebrow2.94×Beauty & Wellness
Google Flights2.47×Travel & Leisure
Child development3.27×Business & Career
Dentistry2.29×Business & Career
Property finder2.5×Home & Garden
Baby food2.96×Kids & Family
Taco Bell1.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bed audience
TraitClusterScore
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.22
DIY MentalityTHRILL1.21
IndulgenceJOY1.2
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Bed
CountryShare
United States16.7%
Japan5.5%
United Kingdom5.3%

See Bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bed have in United States?

Bed has an estimated audience of 47,184,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Bed fans?

62.7% of Bed fans are female, 37.3% are male, with an average age of 41.0 years.

Which brands do Bed fans like most?

Bed fans show strongest brand affinity for Kia Sportage (33.28×), Honda HR-V (22.5×), and Pre-school playgroup (24.45×) over the country average.

Where do Bed fans live in United States?

Bed fans in United States are most concentrated in California (reach 6,304,750), Texas (reach 5,037,531), and Florida (reach 3,386,753). These three regions account for the largest share of the active audience.

What other brands do Bed fans also like?

Beyond Bed itself, the audience over-indexes on Honda HR-V (22.5×), Pre-school playgroup (24.45×), MSN (2.83×), and Hobby Lobby (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.