Rascasse Audience Intelligence

Bed Audience in United States

A data profile of the people who buy, follow and care about Bed in United States — modelled from more than twelve digital signal sources. Bed has an estimated audience of 47,184,044 people in United States.

#323among Topic in United States#27in Home & Garden

The average Bed fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Furniture, Apartment, IKEA, with strongest over-indexing on Furniture (1.54× the country average).

Demographically, the Bed audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bed fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bed profile in United States.

Audience size
47.2M
in United States
Gender
62.7%♀
37.3% male
Age
41.0
average years
Country rank
#445
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bed fans

62.7% are female, 37.3% are male, average age 41.0.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Bed audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.0
Estimated audience size47,184,044
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bed audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Bed audience comes from United States.

Worldwide audience distribution share by country for Bed
CountryShare
United States16.7%
Japan5.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bed audience in United States is strongest.

Fig. 05

Top regions by affinity

Bed fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.26×
02Ohio~2M1.24×
03Texas~5M1.22×
04Louisiana~700K1.22×
05Kentucky~700K1.22×
06Indiana~1M1.20×
07Alabama~800K1.18×
08California~6M1.17×
09Georgia~1.5M1.16×
10Tennessee~1M1.16×
11New York~3M1.13×
12New Jersey~1.5M1.13×
13Arkansas~400K1.11×
14Kansas~400K1.11×
15Oklahoma~600K1.09×
16Pennsylvania~1.5M1.08×
17South Carolina~800K1.08×
18Nebraska~300K1.08×
19Illinois~1.5M1.07×
20Missouri~800K1.06×
21North Carolina~1.5M1.05×
22Michigan~1.5M1.03×
23Virginia~1M1.03×
24Arizona~1M1.02×
25Nevada~500K1.01×
26Minnesota~700K1.00×
27South Dakota~100K1.00×
28Connecticut~500K0.99×
29North Dakota~100K0.99×
30Maryland~800K0.98×
31Iowa~400K0.98×
32Utah~400K0.97×
33Florida~3M0.96×
34Massachusetts~900K0.96×
35West Virginia~200K0.96×
36Hawaii~200K0.94×
37Washington~900K0.93×
38Wisconsin~700K0.93×
39New Mexico~200K0.92×
40Oregon~500K0.90×
41Idaho~200K0.90×
42Colorado~700K0.88×
43Delaware~100K0.88×
44Rhode Island~100K0.81×
45Maine~100K0.79×
46New Hampshire~100K0.77×
47Washington, District of Columbia~100K0.77×
48Montana~100K0.76×
49Alaska~80K0.76×
50Vermont~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Bed, United States
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bed audience
#·InterestCategoryAffinity×
01MothercareKids & Family4.35×
02Child developmentBusiness & Career3.20×
03Garden furnitureHome & Garden3.10×
04Baby foodKids & Family2.88×
05Bed frameHome & Garden2.88×
06Modern architectureArts & Culture2.37×
07Microwave ovenHome & Garden2.34×
08KitchenwareHome & Garden2.30×
09Real propertyHome & Garden2.26×
10Property finderHome & Garden2.12×
11Discount storesShopping2.05×
12LodgingTravel & Leisure1.98×
13IKEAHome & Garden1.88×
14ApartmentBusiness & Career1.83×
15Home AppliancesHome & Garden1.69×
16Shopping mallsShopping1.62×
17LunchFood & Beverages1.57×
18FurnitureHome & Garden1.54×
19Black Friday (shopping)Shopping1.54×
20TrousersFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bed audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
IndulgenceJOY1.49×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bed audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.87×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bed have in United States?

Bed has an estimated audience of 47,184,044 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bed fans?

62.7% of Bed fans are female, 37.3% are male, with an average age of 41.0 years.

03

Which brands do Bed fans like most?

Bed fans show strongest brand affinity for Furniture (1.54×), Apartment (1.83×), and IKEA (1.88×) over the country average.

04

Where do Bed fans live in United States?

Bed fans in United States are most concentrated in California (reach ~6M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Bed fans also like?

Beyond Bed itself, the audience over-indexes on Apartment (1.83×), IKEA (1.88×), Child development (3.2×), and Real property (2.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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