A data profile of the people who buy, follow and care about Bed in India — modelled from more than twelve digital signal sources. Bed has an estimated audience of 8,009,231 people in India.
Bed has an estimated audience of 8,009,231 people in India. 30.8% are female, 69.2% are male, average age 35.2. Top brand affinities: Cabinetry, Instant messaging, Renovation, Lodging, Shoes.
Top brand affinities include Cabinetry, Instant messaging, Renovation, with strongest over-indexing on Cabinetry (2.96× the country average).
Demographically, the Bed audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Bed fan in India is more male, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Cabinetry.
The key figures that characterise the Bed profile in India.
30.8% are female, 69.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 35.2 |
| Estimated audience size | 8,009,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Bed audience comes from India.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 9.09× | ||
| 02 | Sofa bed | Home & Garden | 4.55× | ||
| 03 | Pillow | Home & Garden | 4.13× | ||
| 04 | Mattress | Home & Garden | 3.41× | ||
| 05 | Lodging | Travel & Leisure | 3.03× | ||
| 06 | Cabinetry | Home & Garden | 2.96× | ||
| 07 | Renovation | Home & Garden | 2.86× | ||
| 08 | Real property | Home & Garden | 2.64× | ||
| 09 | Refrigerator | Home & Garden | 2.39× | ||
| 10 | IKEA | Home & Garden | 2.38× | ||
| 11 | Microwave oven | Home & Garden | 2.29× | ||
| 12 | Kitchenware | Home & Garden | 2.20× | ||
| 13 | Instant messaging | Internet & Social Media | 1.72× | ||
| 14 | Furniture | Home & Garden | 1.68× | ||
| 15 | Business class | Travel & Leisure | 1.58× | ||
| 16 | Apartment | Business & Career | 1.55× | ||
| 17 | Trousers | Fashion & Accessoires | 1.53× | ||
| 18 | Wikipedia | Internet & Social Media | 1.53× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.76× | |
| Convenience Orientation | PREMIUM | 2.25× | |
| DIY Mentality | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Community Orientation | OPEN | 0.72× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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