A data profile of the people who buy, follow and care about Bed in Norway — modelled from more than twelve digital signal sources. Bed has an estimated audience of 654,638 people in Norway.
Bed has an estimated audience of 654,638 people in Norway. 69.5% are female, 30.5% are male, average age 44.4. Top brand affinities: Biltema, IKEA, Kitchen, Flower, Personal finance.
Top brand affinities include Biltema, IKEA, Kitchen, with strongest over-indexing on Biltema (2.7× the country average).
Demographically, the Bed audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Bed fan in Norway is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Bed profile in Norway.
69.5% are female, 30.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.4 |
| Estimated audience size | 654,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Bed audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.70× | ||
| 02 | Lodging | Travel & Leisure | 2.69× | ||
| 03 | Garden furniture | Home & Garden | 2.51× | ||
| 04 | Flower | Home & Garden | 2.21× | ||
| 05 | Weaving | Fashion & Accessoires | 2.13× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.12× | ||
| 07 | Vegetable | Food & Beverages | 2.12× | ||
| 08 | Hobby | Home & Garden | 2.00× | ||
| 09 | Skirt | Fashion & Accessoires | 1.99× | ||
| 10 | Kitchen | Home & Garden | 1.98× | ||
| 11 | Crochet | Home & Garden | 1.93× | ||
| 12 | Spas | Beauty & Wellness | 1.73× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.68× | ||
| 14 | Hair products | Beauty & Wellness | 1.67× | ||
| 15 | Lindex | Fashion & Accessoires | 1.67× | ||
| 16 | Happiness | Health | 1.63× | ||
| 17 | Shopping malls | Shopping | 1.61× | ||
| 18 | IKEA | Home & Garden | 1.59× | ||
| 19 | Dogs | Pets & Animals | 1.57× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.05× | |
| Design Affinity | PREMIUM | 1.54× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Risk Appetite | THRILL | 1.02× | |
| Mindfulness | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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