A data profile of the people who buy, follow and care about Skirt in Norway — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 789,477 people in Norway.
Skirt has an estimated audience of 789,477 people in Norway. 91.7% are female, 8.3% are male, average age 47.3. Top brand affinities: IKEA, Biltema, Clothing, Google Maps, Blouse.
Top brand affinities include IKEA, Biltema, Clothing, with strongest over-indexing on IKEA (2.02× the country average).
Demographically, the Skirt audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Skirt fan in Norway is more female, around 47.3 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Skirt profile in Norway.
91.7% are female, 8.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 91.7% |
| Male | 8.3% |
| Average age | 47.3 |
| Estimated audience size | 789,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Skirt audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blouse | Fashion & Accessoires | 4.02× | ||
| 02 | Cotton | Fashion & Accessoires | 2.96× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.62× | ||
| 04 | Trousers | Fashion & Accessoires | 2.62× | ||
| 05 | Dresses | Fashion & Accessoires | 2.26× | ||
| 06 | Shopping malls | Shopping | 2.12× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 2.07× | ||
| 08 | IKEA | Home & Garden | 2.02× | ||
| 09 | JYSK | Home & Garden | 2.02× | ||
| 10 | Sales promotion | Shopping | 2.00× | ||
| 11 | Biltema | Business & Career | 1.94× | ||
| 12 | Clothing | Fashion & Accessoires | 1.94× | ||
| 13 | Shoes | Fashion & Accessoires | 1.90× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.90× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.74× | ||
| 16 | Google Maps | Internet & Social Media | 1.59× | ||
| 17 | Beauty | Beauty & Wellness | 1.57× | ||
| 18 | Beverages | Food & Beverages | 1.55× | ||
| 19 | Furniture | Home & Garden | 1.54× | ||
| 20 | REMA 1000 | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.13× | |
| Patriotism | CONSERVATISM | 1.92× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.10× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Patriotism | CONSERVATISM | 1.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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