A data profile of the people who buy, follow and care about Cotton in Norway — modelled from more than twelve digital signal sources. Cotton has an estimated audience of 643,687 people in Norway.
Cotton has an estimated audience of 643,687 people in Norway. 80.4% are female, 19.6% are male, average age 44.8. Top brand affinities: Biltema, Skirt, Quilt, Hobby, Flower.
Top brand affinities include Biltema, Skirt, Quilt, with strongest over-indexing on Biltema (2.39× the country average).
Demographically, the Cotton audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Cotton fan in Norway is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Cotton profile in Norway.
80.4% are female, 19.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 44.8 |
| Estimated audience size | 643,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Cotton audience comes from Norway.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 9.3% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Cotton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilt | Home & Garden | 4.19× | ||
| 02 | Quilting | Home & Garden | 3.68× | ||
| 03 | Engagement ring | Fashion & Accessoires | 3.48× | ||
| 04 | Skirt | Fashion & Accessoires | 2.96× | ||
| 05 | Hoodie | Fashion & Accessoires | 2.77× | ||
| 06 | Biltema | Business & Career | 2.39× | ||
| 07 | Swimming pool | Sports | 2.32× | ||
| 08 | Weaving | Fashion & Accessoires | 2.20× | ||
| 09 | Snapchat | Internet & Social Media | 2.14× | ||
| 10 | Sewing machine | Home & Garden | 2.04× | ||
| 11 | Hobby | Home & Garden | 2.02× | ||
| 12 | Personal care | Health | 1.88× | ||
| 13 | Drop shipping | Shopping | 1.83× | ||
| 14 | Flower | Home & Garden | 1.82× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 16 | Crochet | Home & Garden | 1.82× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.64× | ||
| 18 | JYSK | Home & Garden | 1.63× | ||
| 19 | Science | Business & Career | 1.62× | ||
| 20 | TikTok | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Luxury Orientation | PREMIUM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.65× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cotton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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