A data profile of the people who buy, follow and care about Flower in Norway — modelled from more than twelve digital signal sources. Flower has an estimated audience of 1,277,641 people in Norway.
Flower has an estimated audience of 1,277,641 people in Norway. 76.3% are female, 23.7% are male, average age 45.7. Top brand affinities: IKEA, Biltema, Norway, Food and drink, Garden.
Top brand affinities include IKEA, Biltema, Norway, with strongest over-indexing on IKEA (2.21× the country average).
Demographically, the Flower audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Flower fan in Norway is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Flower profile in Norway.
76.3% are female, 23.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 45.7 |
| Estimated audience size | 1,277,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Flower audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom | Home & Garden | 2.29× | ||
| 02 | Sun | Travel & Leisure | 2.24× | ||
| 03 | IKEA | Home & Garden | 2.21× | ||
| 04 | Energy | Home & Garden | 2.16× | ||
| 05 | Handicraft | Home & Garden | 2.15× | ||
| 06 | JYSK | Home & Garden | 1.99× | ||
| 07 | Garden | Home & Garden | 1.97× | ||
| 08 | Women's clothing | Fashion & Accessoires | 1.96× | ||
| 09 | Leisure | Travel & Leisure | 1.85× | ||
| 10 | Culture | Literature | 1.81× | ||
| 11 | Biltema | Business & Career | 1.74× | ||
| 12 | Nordic countries | Travel & Leisure | 1.72× | ||
| 13 | Norway | Travel & Leisure | 1.62× | ||
| 14 | REMA 1000 | Shopping | 1.62× | ||
| 15 | Clothing | Fashion & Accessoires | 1.59× | ||
| 16 | Furniture | Home & Garden | 1.57× | ||
| 17 | Food and drink | Food & Beverages | 1.55× | ||
| 18 | House | Home & Garden | 1.53× | ||
| 19 | Live events | Music & Radio | 1.52× | ||
| 20 | Pets | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.93× | |
| Travelling | THRILL | 1.63× | |
| Social Media Usage | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Social Media Usage | JOY | 1.39× | |
| Travelling | THRILL | 1.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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