A data profile of the people who buy, follow and care about Flower in Belgium — modelled from more than twelve digital signal sources. Flower has an estimated audience of 2,465,373 people in Belgium.
Flower has an estimated audience of 2,465,373 people in Belgium. 68.2% are female, 31.8% are male, average age 44.2. Top brand affinities: Plant, HEMA, Botany, Childhood, Flowering plant.
Top brand affinities include Plant, HEMA, Botany, with strongest over-indexing on Plant (1.63× the country average).
Demographically, the Flower audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Flower fan in Belgium is more female, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Plant.
The key figures that characterise the Flower profile in Belgium.
68.2% are female, 31.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.2 |
| Estimated audience size | 2,465,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Flower audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 1.95× | ||
| 02 | Flowering plant | Home & Garden | 1.76× | ||
| 03 | Botany | Home & Garden | 1.73× | ||
| 04 | Ornamental plant | Home & Garden | 1.70× | ||
| 05 | Gift shop | Home & Garden | 1.66× | ||
| 06 | Herb | Food & Beverages | 1.64× | ||
| 07 | Plant | Home & Garden | 1.63× | ||
| 08 | Danish design | Home & Garden | 1.63× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.60× | ||
| 10 | Boulanger | Shopping | 1.55× | ||
| 11 | Knitting | Home & Garden | 1.54× | ||
| 12 | Wool | Fashion & Accessoires | 1.54× | ||
| 13 | HEMA | Shopping | 1.53× | ||
| 14 | Garden centre | Home & Garden | 1.53× | ||
| 15 | Ceramic | Home & Garden | 1.53× | ||
| 16 | Sewing | Home & Garden | 1.52× | ||
| 17 | Leonidas (chocolate maker) | Food & Beverages | 1.52× | ||
| 18 | Pâtisserie | Food & Beverages | 1.51× | ||
| 19 | Child development | Business & Career | 1.51× | ||
| 20 | Childhood | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Pet Ownership | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.94× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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