A data profile of the people who buy, follow and care about Botany in Belgium — modelled from more than twelve digital signal sources. Botany has an estimated audience of 1,281,699 people in Belgium.
Botany has an estimated audience of 1,281,699 people in Belgium. 66.5% are female, 33.5% are male, average age 46.8. Top brand affinities: Brico, Flower, Forestry, Ornamental plant, Organic food.
Top brand affinities include Brico, Flower, Forestry, with strongest over-indexing on Brico (1.59× the country average).
Demographically, the Botany audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Individualism, Tradition.
The typical Botany fan in Belgium is more female, around 46.8 years old, with strong Individualism tendencies and a notable affinity for Brico.
The key figures that characterise the Botany profile in Belgium.
66.5% are female, 33.5% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 46.8 |
| Estimated audience size | 1,281,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Botany audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Botany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 2.94× | ||
| 02 | Plant nursery | Home & Garden | 2.43× | ||
| 03 | Ornamental plant | Home & Garden | 2.41× | ||
| 04 | Patrick Bruel | Music & Radio | 2.18× | ||
| 05 | Boulanger | Shopping | 2.11× | ||
| 06 | Uniqlo | Shopping | 1.96× | ||
| 07 | Lodging | Travel & Leisure | 1.78× | ||
| 08 | Local food | Food & Beverages | 1.74× | ||
| 09 | Flower | Home & Garden | 1.73× | ||
| 10 | Milk | Food & Beverages | 1.72× | ||
| 11 | Refrigerator | Home & Garden | 1.72× | ||
| 12 | Nutrient | Food & Beverages | 1.71× | ||
| 13 | Vegetable | Food & Beverages | 1.68× | ||
| 14 | Intermarché | Shopping | 1.62× | ||
| 15 | Zoo | Kids & Family | 1.62× | ||
| 16 | Organic food | Food & Beverages | 1.60× | ||
| 17 | Brico | Home & Garden | 1.59× | ||
| 18 | HEMA | Shopping | 1.58× | ||
| 19 | Innovation | Business & Career | 1.56× | ||
| 20 | Plumbing | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.54× | |
| Tradition | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.96× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Botany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.