A data profile of the people who buy, follow and care about Plumbing in Belgium — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 1,581,494 people in Belgium.
The average Plumbing fan in Belgium is 46.6 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, Flemish Brabant.
Top brand affinities include Brico, AutoScout24, Concrete, with strongest over-indexing on Brico (1.58× the country average).
Demographically, the Plumbing audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Plumbing fan in Belgium is balanced, around 46.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Brico.
The key figures that characterise the Plumbing profile in Belgium.
51.0% are female, 49.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 46.6 |
| Estimated audience size | 1,581,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Plumbing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
Where the Plumbing audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 2.20× | |
| 02 | Flemish Brabant | ~200K | 1.43× | |
| 03 | Antwerp | ~200K | 1.18× | |
| 04 | East Flanders | ~200K | 1.09× | |
| 05 | West Flanders | ~100K | 0.96× | |
| 06 | Limburg | ~70K | 0.95× | |
| 07 | Walloon Brabant | ~40K | 0.94× | |
| 08 | Luxembourg | ~40K | 0.94× | |
| 09 | Province of Namur | ~70K | 0.91× | |
| 10 | Hainaut | ~100K | 0.85× | |
| 11 | Liege | ~100K | 0.85× |
The strongest cross-interests of the Plumbing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brick | Home & Garden | 2.73× | ||
| 02 | Roof | Home & Garden | 2.65× | ||
| 03 | Concrete | Home & Garden | 2.63× | ||
| 04 | Hat | Fashion & Accessoires | 2.56× | ||
| 05 | Door | Home & Garden | 2.46× | ||
| 06 | Wood | Home & Garden | 2.14× | ||
| 07 | Building | Home & Garden | 2.12× | ||
| 08 | Electricity | Home & Garden | 2.03× | ||
| 09 | Air conditioning | Technology & Electronics | 1.94× | ||
| 10 | Infrastructure | Politics & Society | 1.88× | ||
| 11 | Hygiene | Beauty & Wellness | 1.66× | ||
| 12 | Road | Travel & Leisure | 1.65× | ||
| 13 | Eneco | Home & Garden | 1.63× | ||
| 14 | Renovation | Home & Garden | 1.60× | ||
| 15 | Brico | Home & Garden | 1.58× | ||
| 16 | Agriculture | Business & Career | 1.55× | ||
| 17 | Energy | Home & Garden | 1.54× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 19 | Water | Food & Beverages | 1.53× | ||
| 20 | House | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.51× | |
| Sustainability | BALANCE | 1.24× | |
| Travelling | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.35× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Design Affinity | PREMIUM | 0.83× |
Plumbing has an estimated audience of 1,581,494 people in Belgium, concentrated in Brussels and Antwerp.
51.0% of Plumbing fans are female, 49.0% are male, with an average age of 46.6 years.
Plumbing fans show strongest brand affinity for Brico (1.58×), AutoScout24 (1.53×), and Concrete (2.63×) over the country average.
Plumbing fans in Belgium are most concentrated in Brussels (reach ~200K), Antwerp (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Plumbing itself, the audience over-indexes on AutoScout24 (1.53×), Concrete (2.63×), Brick (2.73×), and Building (2.12×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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