A data profile of the people who buy, follow and care about Electricity in Belgium — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 2,247,979 people in Belgium.
Electricity has an estimated audience of 2,247,979 people in Belgium. 47.4% are female, 52.6% are male, average age 45.1. Top brand affinities: Efficient energy use, Renewable energy, Plumbing, Innovation, Solar energy.
Top brand affinities include Efficient energy use, Renewable energy, Plumbing, with strongest over-indexing on Efficient energy use (3.36× the country average).
Demographically, the Electricity audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Electricity fan in Belgium is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Electricity profile in Belgium.
47.4% are female, 52.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 45.1 |
| Estimated audience size | 2,247,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Electricity audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 3.36× | ||
| 02 | Energy conservation | Home & Garden | 2.63× | ||
| 03 | Renewable energy | Business & Career | 2.38× | ||
| 04 | Sustainable energy | Home & Garden | 2.29× | ||
| 05 | Solar energy | Home & Garden | 2.18× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.06× | ||
| 07 | Plumbing | Home & Garden | 2.03× | ||
| 08 | Innovation | Business & Career | 2.00× | ||
| 09 | Kitchenware | Home & Garden | 1.88× | ||
| 10 | Family car | Cars & Mobility | 1.88× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.77× | ||
| 12 | Volvo | Cars & Mobility | 1.74× | ||
| 13 | Electric vehicle | Cars & Mobility | 1.69× | ||
| 14 | HVAC | Home & Garden | 1.66× | ||
| 15 | Hat | Fashion & Accessoires | 1.65× | ||
| 16 | Home Appliances | Home & Garden | 1.61× | ||
| 17 | Solar panel | Home & Garden | 1.58× | ||
| 18 | Vacation rental | Travel & Leisure | 1.52× | ||
| 19 | First-time buyer | Shopping | 1.51× | ||
| 20 | Used car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Individualism | JOY | 1.42× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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