A data profile of the people who buy, follow and care about Used car in Belgium — modelled from more than twelve digital signal sources. Used car has an estimated audience of 1,147,309 people in Belgium.
The average Used car fan in Belgium is 44.0 years old, more male, and lives primarily in Liege.
The audience is concentrated in Liege, Antwerp, Hainaut.
Top brand affinities include AutoScout24, Google Maps, Car dealership, with strongest over-indexing on AutoScout24 (4.12× the country average).
Demographically, the Used car audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Used car fan in Belgium is more male, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Used car profile in Belgium.
30.9% are female, 69.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 44.0 |
| Estimated audience size | 1,147,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 35% |
of the worldwide Used car audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liege | ~300K | 2.70× | |
| 02 | Limburg | ~90K | 1.59× | |
| 03 | Luxembourg | ~30K | 0.96× | |
| 04 | Antwerp | ~100K | 0.94× | |
| 05 | Walloon Brabant | ~30K | 0.94× | |
| 06 | Province of Namur | ~50K | 0.92× | |
| 07 | Brussels | ~70K | 0.89× | |
| 08 | Flemish Brabant | ~90K | 0.88× | |
| 09 | Hainaut | ~100K | 0.87× | |
| 10 | West Flanders | ~90K | 0.87× | |
| 11 | East Flanders | ~100K | 0.83× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 2008 | Cars & Mobility | 7.59× | ||
| 02 | Car dealership | Cars & Mobility | 7.33× | ||
| 03 | Peugeot 3008 | Cars & Mobility | 6.27× | ||
| 04 | Cardoen | Cars & Mobility | 6.07× | ||
| 05 | Auto mechanic | Cars & Mobility | 5.13× | ||
| 06 | Škoda Auto | Cars & Mobility | 4.95× | ||
| 07 | Family car | Cars & Mobility | 4.65× | ||
| 08 | Hybrids | Cars & Mobility | 4.63× | ||
| 09 | Autohero | Cars & Mobility | 4.39× | ||
| 10 | Volvo | Cars & Mobility | 4.13× | ||
| 11 | AutoScout24 | Cars & Mobility | 4.12× | ||
| 12 | Citroën | Cars & Mobility | 4.09× | ||
| 13 | Peugeot | Cars & Mobility | 3.66× | ||
| 14 | Renault | Cars & Mobility | 3.35× | ||
| 15 | Toyota | Cars & Mobility | 3.35× | ||
| 16 | Electric car | Cars & Mobility | 3.03× | ||
| 17 | Solar energy | Home & Garden | 2.87× | ||
| 18 | Volkswagen | Cars & Mobility | 2.80× | ||
| 19 | Google Maps | Internet & Social Media | 2.61× | ||
| 20 | SUVs | Cars & Mobility | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.51× | |
| Travelling | THRILL | 1.11× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.98× |
Used car has an estimated audience of 1,147,309 people in Belgium, concentrated in Liege and Antwerp.
30.9% of Used car fans are female, 69.1% are male, with an average age of 44.0 years.
Used car fans show strongest brand affinity for AutoScout24 (4.12×), Google Maps (2.61×), and Car dealership (7.33×) over the country average.
Used car fans in Belgium are most concentrated in Liege (reach ~300K), Antwerp (reach ~100K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Google Maps (2.61×), Car dealership (7.33×), Cardoen (6.07×), and Škoda Auto (4.95×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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