A data profile of the people who buy, follow and care about Hybrids in Belgium — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 1,351,177 people in Belgium.
The average Hybrids fan in Belgium is 45.7 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Used car, AutoScout24, Tesla Motors, with strongest over-indexing on Used car (4.63× the country average).
Demographically, the Hybrids audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Hybrids fan in Belgium is more male, around 45.7 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Hybrids profile in Belgium.
35.5% are female, 64.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 45.7 |
| Estimated audience size | 1,351,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Hybrids audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
Where the Hybrids audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.62× | |
| 02 | East Flanders | ~200K | 1.25× | |
| 03 | Flemish Brabant | ~100K | 1.24× | |
| 04 | Brussels | ~100K | 1.23× | |
| 05 | Limburg | ~70K | 1.09× | |
| 06 | West Flanders | ~100K | 1.04× | |
| 07 | Luxembourg | ~30K | 0.94× | |
| 08 | Walloon Brabant | ~30K | 0.93× | |
| 09 | Province of Namur | ~60K | 0.91× | |
| 10 | Liege | ~100K | 0.89× | |
| 11 | Hainaut | ~100K | 0.84× |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 4.78× | ||
| 02 | Used car | Cars & Mobility | 4.63× | ||
| 03 | Bentley | Cars & Mobility | 4.39× | ||
| 04 | Hatchback | Cars & Mobility | 4.09× | ||
| 05 | Family car | Cars & Mobility | 4.07× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.86× | ||
| 07 | Aston Martin | Cars & Mobility | 3.70× | ||
| 08 | Range Rover | Cars & Mobility | 3.60× | ||
| 09 | Car dealership | Cars & Mobility | 3.43× | ||
| 10 | Max Verstappen | Sports | 3.35× | ||
| 11 | Hyundai | Cars & Mobility | 3.13× | ||
| 12 | Volvo | Cars & Mobility | 2.94× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.84× | ||
| 14 | Solar energy | Home & Garden | 2.67× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.64× | ||
| 16 | Toyota | Cars & Mobility | 2.61× | ||
| 17 | SUVs | Cars & Mobility | 2.55× | ||
| 18 | Porsche | Cars & Mobility | 2.27× | ||
| 19 | Volkswagen | Cars & Mobility | 2.10× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.73× | |
| Patriotism | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Tradition | CONSERVATISM | 0.86× |
Hybrids has an estimated audience of 1,351,177 people in Belgium, concentrated in Antwerp and East Flanders.
35.5% of Hybrids fans are female, 64.5% are male, with an average age of 45.7 years.
Hybrids fans show strongest brand affinity for Used car (4.63×), AutoScout24 (1.84×), and Tesla Motors (3.86×) over the country average.
Hybrids fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hybrids itself, the audience over-indexes on AutoScout24 (1.84×), Tesla Motors (3.86×), SUVs (2.55×), and City car (4.78×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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