A data profile of the people who buy, follow and care about Hybrids in France — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 3,546,588 people in France.
The average Hybrids fan in France is 44.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (194.87× the country average).
Demographically, the Hybrids audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Hybrids fan in France is more male, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Hybrids profile in France.
30.6% are female, 69.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 44.5 |
| Estimated audience size | 3,546,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Hybrids audience comes from France.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
Where the Hybrids audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.49× | |
| 02 | Occitanie | ~400K | 1.32× | |
| 03 | Grand Est | ~300K | 1.09× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.07× | |
| 05 | Provence-Alpes-Côte d'Azur | ~300K | 1.07× | |
| 06 | Hauts-de-France | ~300K | 0.96× | |
| 07 | Corsica | ~20K | 0.95× | |
| 08 | Normandy | ~200K | 0.94× | |
| 09 | Centre-Val de Loire | ~100K | 0.94× | |
| 10 | Brittany | ~200K | 0.93× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.93× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.91× | |
| 13 | Pays de la Loire | ~200K | 0.85× |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 196.76× | ||
| 02 | Love & Sex | Kids & Family | 194.87× | ||
| 03 | Kippah | Fashion & Accessoires | 46.73× | ||
| 04 | Christmas tree | Kids & Family | 29.64× | ||
| 05 | Modanisa | Fashion & Accessoires | 25.49× | ||
| 06 | Christmas Gift | Kids & Family | 24.44× | ||
| 07 | Girl power | Politics & Society | 19.53× | ||
| 08 | Broadcasting of sports events | Movies & TV | 13.32× | ||
| 09 | Breast Cancer awareness | Health | 11.07× | ||
| 10 | Sustainable products | Politics & Society | 9.41× | ||
| 11 | Family car | Cars & Mobility | 7.68× | ||
| 12 | Hatchback | Cars & Mobility | 7.11× | ||
| 13 | Dentistry | Business & Career | 6.56× | ||
| 14 | Kitchen garden | Home & Garden | 6.00× | ||
| 15 | Zoom lens | Technology & Electronics | 5.85× | ||
| 16 | Tesla Motors | Cars & Mobility | 3.85× | ||
| 17 | Used car | Cars & Mobility | 3.73× | ||
| 18 | Musical theatre | Movies & TV | 3.24× | ||
| 19 | Norauto | Cars & Mobility | 2.57× | ||
| 20 | SUVs | Cars & Mobility | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.98× | |
| Patriotism | CONSERVATISM | 2.12× | |
| Mindfulness | BALANCE | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Community Orientation | OPEN | 0.76× |
Hybrids has an estimated audience of 3,546,588 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
30.6% of Hybrids fans are female, 69.4% are male, with an average age of 44.5 years.
Hybrids fans show strongest brand affinity for Love & Sex (194.87×), Christmas tree (29.64×), and Christmas Gift (24.44×) over the country average.
Hybrids fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hybrids itself, the audience over-indexes on Christmas tree (29.64×), Christmas Gift (24.44×), Kippah (46.73×), and Broadcasting of sports events (13.32×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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