Hybrids Audience in Italy
Hybrids has an estimated audience of 8,598,662 people in Italy. 32.2% are female, 67.8% are male, average age 43.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Used car, Miniskirt, Wine cocktail.
The average Hybrids fan in Italy is 43.5 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Used car, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Hybrids audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Hybrids fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 43.5 |
| Estimated audience size | 8,598,662 |
Audience persona
The typical Hybrids fan in Italy is more male, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,863,939 | 1.23× |
| Lazio | 1,375,567 | 1.31× |
| Campania | 1,072,173 | 1.11× |
| Sicilia | 848,091 | 1.14× |
| Emilia-Romagna | 762,433 | 1.09× |
| Piedmont | 759,982 | 1.19× |
| Veneto | 701,347 | 1.03× |
| Puglia | 671,027 | 1.13× |
| Tuscany | 596,803 | 1.05× |
| Calabria | 281,336 | 1.07× |
| Sardinia | 236,222 | 0.98× |
| Liguria | 212,830 | 0.88× |
| Trentino-Alto Adige/Südtirol | 195,419 | 1.2× |
| Abruzzo | 189,180 | 1× |
| Marche | 187,776 | 0.88× |
| Friuli-Venezia Giulia | 146,412 | 0.9× |
| Umbria | 116,501 | 0.84× |
| Basilicata | 63,595 | 0.81× |
| Molise | 25,462 | 0.62× |
| Aosta Valley | 11,891 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Used car | 5.06× | Cars & Mobility |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| SUVs | 2.73× | Cars & Mobility |
| Efficient energy use | 4.5× | Technology & Electronics |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Hybrid electric vehicle | 6.07× | Cars & Mobility |
| Instant messaging | 2.99× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| AutoScout24 | 2.62× | Cars & Mobility |
| Škoda Auto | 2.96× | Cars & Mobility |
| Plug-in hybrid | 3.81× | Cars & Mobility |
| Car dealership | 3.2× | Cars & Mobility |
| Subito.it | 2× | Shopping |
| Slovenia | 2.37× | Travel & Leisure |
| Expert (company) | 3.01× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.89 |
| Need for Security | CONSERVATISM | 1.69 |
| Patriotism | CONSERVATISM | 1.68 |
| Luxury Orientation | PREMIUM | 1.63 |
| Family Orientation | CONSERVATISM | 1.49 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
See Hybrids audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Hybrids have in Italy?
Hybrids has an estimated audience of 8,598,662 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Hybrids fans?
32.2% of Hybrids fans are female, 67.8% are male, with an average age of 43.5 years.
Which brands do Hybrids fans like most?
Hybrids fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Used car (5.06×) over the country average.
Where do Hybrids fans live in Italy?
Hybrids fans in Italy are most concentrated in Lombardy (reach 1,863,939), Lazio (reach 1,375,567), and Campania (reach 1,072,173). These three regions account for the largest share of the active audience.
What other brands do Hybrids fans also like?
Beyond Hybrids itself, the audience over-indexes on Crystal healing (15.15×), Used car (5.06×), Miniskirt (14.66×), and Wine cocktail (21.28×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.