A data profile of the people who buy, follow and care about Hybrids in Italy — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 8,598,662 people in Italy.
The average Hybrids fan in Italy is 43.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Used car, Efficient energy use, SUVs, with strongest over-indexing on Used car (4.19× the country average).
Demographically, the Hybrids audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hybrids fan in Italy is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Hybrids profile in Italy.
32.2% are female, 67.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 43.5 |
| Estimated audience size | 8,598,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Hybrids audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
Where the Hybrids audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.28× | |
| 02 | Lombardy | ~2M | 1.22× | |
| 03 | Piedmont | ~700K | 1.16× | |
| 04 | Trentino-Alto Adige/Südtirol | ~200K | 1.12× | |
| 05 | Sicilia | ~800K | 1.11× | |
| 06 | Puglia | ~700K | 1.11× | |
| 07 | Campania | ~1M | 1.10× | |
| 08 | Emilia-Romagna | ~800K | 1.07× | |
| 09 | Tuscany | ~600K | 1.04× | |
| 10 | Calabria | ~300K | 1.04× | |
| 11 | Veneto | ~700K | 1.03× | |
| 12 | Abruzzo | ~200K | 1.00× | |
| 13 | Sardinia | ~200K | 0.99× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.95× | |
| 15 | Aosta Valley | ~20K | 0.95× | |
| 16 | Basilicata | ~70K | 0.94× | |
| 17 | Molise | ~40K | 0.94× | |
| 18 | Liguria | ~200K | 0.93× | |
| 19 | Marche | ~200K | 0.93× | |
| 20 | Umbria | ~100K | 0.93× |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 5.34× | ||
| 02 | Family car | Cars & Mobility | 4.78× | ||
| 03 | Used car | Cars & Mobility | 4.19× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 4.10× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.05× | ||
| 06 | Lexus | Cars & Mobility | 3.95× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.84× | ||
| 08 | Range Rover | Cars & Mobility | 3.69× | ||
| 09 | Car dealership | Cars & Mobility | 3.25× | ||
| 10 | Hyundai | Cars & Mobility | 3.10× | ||
| 11 | Sustainable energy | Home & Garden | 2.83× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.60× | ||
| 13 | Toyota | Cars & Mobility | 2.57× | ||
| 14 | Solar energy | Home & Garden | 2.53× | ||
| 15 | Alfa Romeo | Cars & Mobility | 2.48× | ||
| 16 | SUVs | Cars & Mobility | 2.29× | ||
| 17 | Renewable energy | Business & Career | 2.20× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.12× | ||
| 19 | Formula One | Sports | 1.55× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.81× | |
| Need for Security | CONSERVATISM | 1.79× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Creativity | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.72× |
Hybrids has an estimated audience of 8,598,662 people in Italy, concentrated in Lombardy and Lazio.
32.2% of Hybrids fans are female, 67.8% are male, with an average age of 43.5 years.
Hybrids fans show strongest brand affinity for Used car (4.19×), Efficient energy use (4.05×), and SUVs (2.29×) over the country average.
Hybrids fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Hybrids itself, the audience over-indexes on Efficient energy use (4.05×), SUVs (2.29×), Hybrid electric vehicle (5.34×), and Plug-in hybrid (3.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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