A data profile of the people who buy, follow and care about Hybrids in United Kingdom — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 5,565,662 people in United Kingdom.
The average Hybrids fan in United Kingdom is 44.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include SUVs, Autotrader, Esso, with strongest over-indexing on SUVs (3.19× the country average).
Demographically, the Hybrids audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hybrids fan in United Kingdom is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Hybrids profile in United Kingdom.
31.5% are female, 68.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 44.9 |
| Estimated audience size | 5,565,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Hybrids audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.4% |
| Japan | 11.2% |
| Italy | 5.9% |
Where the Hybrids audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.39× | |
| 02 | West Midlands | ~300K | 1.38× | |
| 03 | Wales | ~400K | 1.24× | |
| 04 | North East | ~200K | 1.13× | |
| 05 | South East | ~700K | 0.98× | |
| 06 | South West | ~400K | 0.98× | |
| 07 | England | ~4M | 0.97× | |
| 08 | Northern Ireland | ~200K | 0.97× | |
| 09 | East Midlands | ~300K | 0.88× | |
| 10 | Scotland | ~400K | 0.82× | |
| 11 | East of England | ~400K | 0.79× | |
| 12 | North West | ~300K | 0.57× |
The strongest cross-interests of the Hybrids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 5.50× | ||
| 02 | Lexus | Cars & Mobility | 4.90× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 4.52× | ||
| 04 | Hyundai | Cars & Mobility | 4.21× | ||
| 05 | Minivans | Cars & Mobility | 3.92× | ||
| 06 | Škoda Auto | Cars & Mobility | 3.86× | ||
| 07 | Tesla Motors | Cars & Mobility | 3.79× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 3.68× | ||
| 09 | Family car | Cars & Mobility | 3.55× | ||
| 10 | Toyota | Cars & Mobility | 3.43× | ||
| 11 | Hatchback | Cars & Mobility | 3.22× | ||
| 12 | SUVs | Cars & Mobility | 3.19× | ||
| 13 | Esso | Cars & Mobility | 2.87× | ||
| 14 | Motorhome | Cars & Mobility | 2.83× | ||
| 15 | Autotrader | Cars & Mobility | 2.73× | ||
| 16 | Used car | Cars & Mobility | 2.62× | ||
| 17 | Solar energy | Home & Garden | 2.61× | ||
| 18 | Betfair | Games | 2.49× | ||
| 19 | Internet & Social Media | 1.82× | |||
| 20 | William Hill (bookmaker) | Games | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.70× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Luxury Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.75× |
Hybrids has an estimated audience of 5,565,662 people in United Kingdom, concentrated in England and South East.
31.5% of Hybrids fans are female, 68.5% are male, with an average age of 44.9 years.
Hybrids fans show strongest brand affinity for SUVs (3.19×), Autotrader (2.73×), and Esso (2.87×) over the country average.
Hybrids fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hybrids itself, the audience over-indexes on Autotrader (2.73×), Esso (2.87×), Škoda Auto (3.86×), and Hybrid electric vehicle (5.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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