Hybrids Audience in United States

Hybrids has an estimated audience of 17,963,371 people in United States. 33.9% are female, 66.1% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Lewis Hamilton, Honda HR-V, Livemusic, Toyota Land Cruiser.

The average Hybrids fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Lewis Hamilton, Honda HR-V, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Hybrids audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Hybrids fans

Demographic split for Hybrids audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.9
Estimated audience size17,963,371

Audience persona

The typical Hybrids fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Hybrids in United States
RegionReachAffinity
California2,519,6701.28×
Texas2,008,8181.3×
Florida1,347,5731.11×
New York1,134,0001.13×
Georgia673,0131.22×
Illinois652,1661.09×
North Carolina610,6631.13×
Pennsylvania594,7490.98×
Ohio553,3941×
Michigan499,9901.06×
Massachusetts487,7601.38×
Virginia474,5361.08×
New Jersey467,7061.02×
Arizona395,3441.08×
Tennessee377,1651.05×
Washington360,6151×
Maryland341,2751.1×
Indiana319,4930.97×
Missouri275,0390.95×
Louisiana260,7051.13×
Alabama259,3681.03×
South Carolina257,4700.95×
Minnesota245,6000.95×
Wisconsin239,0790.88×
Kentucky224,1801×
Colorado224,1720.79×
Oklahoma217,9051.09×
Mississippi198,3221.34×
Oregon196,2430.95×
Connecticut182,9711.02×
Nevada182,0451.05×
Iowa159,6621.08×
Arkansas154,5931.04×
Utah148,4820.92×
Kansas139,1980.98×
Nebraska96,2751.07×
New Mexico93,5451.04×
Hawaii80,7821.05×
West Virginia79,1940.95×
Idaho70,7660.79×
Rhode Island52,9890.93×
New Hampshire51,8850.73×
Washington, District of Columbia51,2840.95×
Maine49,5620.77×
Delaware46,8450.95×
South Dakota37,7570.91×
Montana34,1680.69×
North Dakota30,5170.83×
Alaska29,3960.76×
Vermont23,3860.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hybrids audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Lewis Hamilton9.86×Sports
Honda HR-V16.67×Cars & Mobility
Livemusic3.39×Music & Radio
Toyota Land Cruiser8.62×Cars & Mobility
Houston Astros5.06×Sports
SUVs2.35×Cars & Mobility
Used car2.88×Cars & Mobility
Porsche 9118.63×Cars & Mobility
Jeep Grand Cherokee5.99×Cars & Mobility
Electric motorcycles and scooters6.25×Cars & Mobility
Non-fiction books4.08×Literature
Pre-school playgroup17.46×Kids & Family
Los Angeles Dodgers3.69×Sports
Plug-in hybrid6.05×Cars & Mobility
Nature1.58×Home & Garden
Automobile repair shop4.36×Cars & Mobility
Subaru3.99×Cars & Mobility
Toyota Hilux8.47×Cars & Mobility
Discount Tire2.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hybrids audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
Early Adopter MentalityPOWER1.52
Family OrientationCONSERVATISM1.51
Sports ActivityPOWER1.33
DIY MentalityTHRILL1.32
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Hybrids
CountryShare
United States12.4%
Japan11.2%
Italy5.9%

See Hybrids audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hybrids have in United States?

Hybrids has an estimated audience of 17,963,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Hybrids fans?

33.9% of Hybrids fans are female, 66.1% are male, with an average age of 40.9 years.

Which brands do Hybrids fans like most?

Hybrids fans show strongest brand affinity for Kia Sportage (25×), Lewis Hamilton (9.86×), and Honda HR-V (16.67×) over the country average.

Where do Hybrids fans live in United States?

Hybrids fans in United States are most concentrated in California (reach 2,519,670), Texas (reach 2,008,818), and Florida (reach 1,347,573). These three regions account for the largest share of the active audience.

What other brands do Hybrids fans also like?

Beyond Hybrids itself, the audience over-indexes on Lewis Hamilton (9.86×), Honda HR-V (16.67×), Livemusic (3.39×), and Toyota Land Cruiser (8.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.