Rascasse Audience Intelligence

Hybrids Audience in United States

A data profile of the people who buy, follow and care about Hybrids in United States — modelled from more than twelve digital signal sources. Hybrids has an estimated audience of 17,963,371 people in United States.

#1292among Topic in United States#59in Cars & Mobility

The average Hybrids fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Land Cruiser, Electric motorcycles and scooters, Plug-in hybrid, with strongest over-indexing on Toyota Land Cruiser (8.44× the country average).

Demographically, the Hybrids audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hybrids fan in United States is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Toyota Land Cruiser.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hybrids profile in United States.

Audience size
18M
in United States
Gender
33.9%♀
66.1% male
Age
40.9
average years
Country rank
#1881
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hybrids fans

33.9% are female, 66.1% are male, average age 40.9.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Hybrids audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.9
Estimated audience size17,963,371
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Hybrids audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Hybrids audience comes from United States.

Worldwide audience distribution share by country for Hybrids
CountryShare
United States12.4%
Japan11.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hybrids audience in United States is strongest.

Fig. 05

Top regions by affinity

Hybrids fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.37×
02Louisiana~300K1.29×
03Massachusetts~500K1.28×
04California~2.5M1.26×
05Texas~2M1.25×
06Georgia~700K1.18×
07Nebraska~100K1.12×
08North Carolina~600K1.11×
09Alabama~300K1.11×
10Maryland~300K1.07×
11Florida~1.5M1.06×
12Illinois~600K1.06×
13Arizona~400K1.06×
14Indiana~300K1.05×
15Oklahoma~200K1.05×
16Arkansas~200K1.05×
17Ohio~600K1.04×
18Tennessee~400K1.04×
19Kentucky~200K1.04×
20Iowa~200K1.04×
21New York~1M1.03×
22New Mexico~90K1.03×
23South Dakota~40K1.03×
24Virginia~400K1.02×
25Nevada~200K1.02×
26Hawaii~80K1.02×
27Pennsylvania~600K0.99×
28Michigan~500K0.99×
29Missouri~300K0.99×
30Kansas~100K0.99×
31New Jersey~400K0.98×
32South Carolina~300K0.98×
33Connecticut~200K0.98×
34West Virginia~80K0.97×
35Delaware~50K0.97×
36Washington~300K0.95×
37Minnesota~200K0.92×
38Utah~100K0.92×
39Alaska~30K0.91×
40North Dakota~30K0.90×
41Wisconsin~200K0.89×
42Oregon~200K0.89×
43Rhode Island~50K0.89×
44Washington, District of Columbia~50K0.89×
45Idaho~80K0.84×
46Maine~50K0.82×
47Vermont~30K0.81×
48Colorado~200K0.80×
49New Hampshire~60K0.79×
50Montana~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Hybrids, United States
0.78×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hybrids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hybrids audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility8.44×
02Toyota HiluxCars & Mobility7.65×
03Electric motorcycles and scootersCars & Mobility6.79×
04Plug-in hybridCars & Mobility6.44×
05Lewis HamiltonSports4.83×
06Automobile repair shopCars & Mobility4.53×
07Family carCars & Mobility3.95×
08Jaguar CarsCars & Mobility3.79×
09MinivansCars & Mobility3.77×
10HatchbackCars & Mobility3.71×
11SubaruCars & Mobility3.44×
12Discount TireShopping3.30×
13Electric vehicleCars & Mobility3.19×
14BMWCars & Mobility2.57×
15Used carCars & Mobility2.36×
16DrawingHome & Garden2.04×
17SUVsCars & Mobility1.76×
18AutoZoneCars & Mobility1.75×
19VacationsTravel & Leisure1.64×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hybrids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hybrids audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.55×
Family OrientationCONSERVATISM1.45×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hybrids audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hybrids have in United States?

Hybrids has an estimated audience of 17,963,371 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hybrids fans?

33.9% of Hybrids fans are female, 66.1% are male, with an average age of 40.9 years.

03

Which brands do Hybrids fans like most?

Hybrids fans show strongest brand affinity for Toyota Land Cruiser (8.44×), Electric motorcycles and scooters (6.79×), and Plug-in hybrid (6.44×) over the country average.

04

Where do Hybrids fans live in United States?

Hybrids fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hybrids fans also like?

Beyond Hybrids itself, the audience over-indexes on Electric motorcycles and scooters (6.79×), Plug-in hybrid (6.44×), Discount Tire (3.3×), and Nature (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Hybrids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hybrids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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