Subaru Audience in United States

Subaru logo

Subaru has an estimated audience of 13,379,876 people in United States. 27.5% are female, 72.5% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, AutoZone, Business, Engine, Motor vehicle.

The average Subaru fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, AutoZone, Business, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Subaru audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Subaru fans

Demographic split for Subaru audience in United States
MetricValue
Female27.5%
Male72.5%
Average age37.2
Estimated audience size13,379,876

Audience persona

The typical Subaru fan in United States is more male, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Subaru in United States
RegionReachAffinity
California1,466,3671×
Texas987,6170.86×
Florida764,0230.84×
New York753,4811.01×
Pennsylvania560,1851.24×
Illinois418,1080.94×
Ohio394,6030.96×
Washington380,2391.42×
North Carolina365,2910.91×
New Jersey360,7941.06×
Georgia343,7840.83×
Virginia325,5891×
Michigan321,5520.92×
Colorado310,0991.47×
Massachusetts279,9121.06×
Arizona265,0280.97×
Tennessee240,9340.9×
Indiana237,9920.97×
Maryland216,8600.94×
Missouri214,1520.99×
Wisconsin211,4651.05×
Minnesota201,4271.05×
Oregon201,3461.31×
Connecticut173,0281.29×
South Carolina153,3950.76×
Utah141,9981.19×
Alabama133,6480.72×
Nevada128,8981×
Oklahoma128,8780.87×
Kentucky124,4130.74×
Louisiana113,9800.66×
Arkansas96,2680.87×
Iowa89,3820.81×
Idaho87,6501.31×
Kansas84,9700.81×
West Virginia76,0111.22×
New Hampshire71,1411.35×
Nebraska66,9891×
New Mexico63,5110.95×
Maine60,6471.27×
Mississippi55,7160.51×
Hawaii43,7850.76×
Montana39,6741.07×
Rhode Island39,1800.92×
Vermont38,8411.65×
Alaska36,0461.26×
Delaware32,7730.89×
Washington, District of Columbia29,7460.74×
South Dakota28,9520.94×
North Dakota23,3010.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subaru audience
BrandAffinityCategory
Online shopping1.75×Shopping
AutoZone2.58×Cars & Mobility
Business1.64×Business & Career
Engine3.04×Cars & Mobility
Motor vehicle2.05×Cars & Mobility
Automobiles1.58×Cars & Mobility
SUVs1.99×Cars & Mobility
Bus3.01×Cars & Mobility
Compact car4.28×Cars & Mobility
Road2.32×Travel & Leisure
Hybrids3.44×Cars & Mobility
Carcare4.59×Cars & Mobility
Car classification3.59×Cars & Mobility
Manufacturing1.72×Business & Career
North America1.57×Travel & Leisure
RVs2.29×Cars & Mobility
Used car2.14×Cars & Mobility
Commercial vehicle2.69×Cars & Mobility
Fishing reel2.62×Sports
Used Cars2.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subaru audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Luxury OrientationPREMIUM1.92
Early Adopter MentalityPOWER1.47
Sports ActivityPOWER1.26
Family OrientationCONSERVATISM1.2
Quality AwarenessPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Subaru
CountryShare
United States31.2%
Japan9.4%
Canada5.3%

See Subaru audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Subaru have in United States?

Subaru has an estimated audience of 13,379,876 people in United States, concentrated in California and Texas.

What is the gender split and age of Subaru fans?

27.5% of Subaru fans are female, 72.5% are male, with an average age of 37.2 years.

Which brands do Subaru fans like most?

Subaru fans show strongest brand affinity for Online shopping (1.75×), AutoZone (2.58×), and Business (1.64×) over the country average.

Where do Subaru fans live in United States?

Subaru fans in United States are most concentrated in California (reach 1,466,367), Texas (reach 987,617), and Florida (reach 764,023). These three regions account for the largest share of the active audience.

What other brands do Subaru fans also like?

Beyond Subaru itself, the audience over-indexes on AutoZone (2.58×), Business (1.64×), Engine (3.04×), and Motor vehicle (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subaru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.