Subaru Audience in Germany
Subaru has an estimated audience of 1,563,247 people in Germany. 21.7% are female, 78.3% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: City car, Hyundai, Automobile repair shop, Used Cars, Drag racing.
The average Subaru fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include City car, Hyundai, Automobile repair shop, with strongest over-indexing on City car (8.23× the country average). Demographically, the Subaru audience skews more male with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Subaru fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 37.3 |
| Estimated audience size | 1,563,247 |
Audience persona
The typical Subaru fan in Germany is more male, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 347,463 | 1.02× |
| Bayern | 298,563 | 1.19× |
| Baden-Württemberg | 252,508 | 1.18× |
| Hessen | 142,196 | 1.19× |
| Niedersachsen | 139,535 | 0.92× |
| Rheinland-Pfalz | 93,858 | 1.2× |
| Sachsen | 90,410 | 1.18× |
| Berlin | 58,003 | 0.83× |
| Brandenburg | 49,283 | 1.02× |
| Thüringen | 48,821 | 1.23× |
| Schleswig-Holstein | 45,235 | 0.81× |
| Sachsen-Anhalt | 34,478 | 0.85× |
| Hamburg | 29,583 | 0.84× |
| Mecklenburg-Vorpommern | 26,928 | 0.9× |
| Saarland | 18,941 | 0.99× |
| Bremen | 8,911 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 8.23× | Cars & Mobility |
| Hyundai | 6.98× | Cars & Mobility |
| Automobile repair shop | 7.9× | Cars & Mobility |
| Used Cars | 7.01× | Cars & Mobility |
| Drag racing | 9.27× | Cars & Mobility |
| Hot rod | 10.31× | Cars & Mobility |
| Driving | 5.73× | Cars & Mobility |
| Used car | 4.5× | Cars & Mobility |
| Muscle car | 8.53× | Cars & Mobility |
| Tesla Motors | 5.91× | Cars & Mobility |
| Dacia Jogger | 10.48× | Cars & Mobility |
| Suspension (vehicle) | 9× | Cars & Mobility |
| Engine | 4.53× | Cars & Mobility |
| Hatchback | 5.35× | Cars & Mobility |
| Tire | 4.42× | Cars & Mobility |
| Compact car | 5.97× | Cars & Mobility |
| Kia Picanto | 15.57× | Cars & Mobility |
| Nissan GT-R | 13.54× | Cars & Mobility |
| Aston Martin | 7.27× | Cars & Mobility |
| Motorcycle accessories | 6.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.28 |
| Risk Appetite | THRILL | 1.14 |
| Travelling | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Japan | 9.4% |
| Canada | 5.3% |
See Subaru audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Subaru have in Germany?
Subaru has an estimated audience of 1,563,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Subaru fans?
21.7% of Subaru fans are female, 78.3% are male, with an average age of 37.3 years.
Which brands do Subaru fans like most?
Subaru fans show strongest brand affinity for City car (8.23×), Hyundai (6.98×), and Automobile repair shop (7.9×) over the country average.
Where do Subaru fans live in Germany?
Subaru fans in Germany are most concentrated in Nordrhein-Westfalen (reach 347,463), Bayern (reach 298,563), and Baden-Württemberg (reach 252,508). These three regions account for the largest share of the active audience.
What other brands do Subaru fans also like?
Beyond Subaru itself, the audience over-indexes on Hyundai (6.98×), Automobile repair shop (7.9×), Used Cars (7.01×), and Drag racing (9.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subaru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.