Tesla Supercharger Audience in Germany
Tesla Supercharger has an estimated audience of 3,144,894 people in Germany. 28.6% are female, 71.4% are male, average age 38.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tesla Powerwall, Tesla Motors, Efficient energy use, Sustainable energy, Renewable energy.
The average Tesla Supercharger fan in Germany is 38.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tesla Powerwall, Tesla Motors, Efficient energy use, with strongest over-indexing on Tesla Powerwall (175.67× the country average). Demographically, the Tesla Supercharger audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Charging station
Demographics of Tesla Supercharger fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 38.2 |
| Estimated audience size | 3,144,894 |
Audience persona
The typical Tesla Supercharger fan in Germany is more male, around 38.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Powerwall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 745,803 | 1.48× |
| Nordrhein-Westfalen | 630,346 | 0.92× |
| Baden-Württemberg | 513,253 | 1.2× |
| Niedersachsen | 354,049 | 1.16× |
| Hessen | 278,866 | 1.16× |
| Rheinland-Pfalz | 197,651 | 1.26× |
| Brandenburg | 149,218 | 1.53× |
| Schleswig-Holstein | 141,127 | 1.25× |
| Berlin | 110,523 | 0.79× |
| Sachsen | 97,146 | 0.63× |
| Sachsen-Anhalt | 66,991 | 0.82× |
| Thüringen | 57,853 | 0.72× |
| Hamburg | 57,328 | 0.81× |
| Mecklenburg-Vorpommern | 56,068 | 0.93× |
| Saarland | 25,960 | 0.67× |
| Bremen | 17,948 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tesla Powerwall | 175.67× | Home & Garden |
| Tesla Motors | 8.88× | Cars & Mobility |
| Efficient energy use | 4.31× | Technology & Electronics |
| Sustainable energy | 3.94× | Home & Garden |
| Renewable energy | 3.73× | Business & Career |
| Hyundai | 4.05× | Cars & Mobility |
| Fiat Panda | 9.55× | Cars & Mobility |
| Rechargeable battery | 11.54× | Home & Garden |
| Opel Astra | 9.72× | Cars & Mobility |
| Used car | 2.61× | Cars & Mobility |
| Škoda Auto | 2.63× | Cars & Mobility |
| Photovoltaic system | 4.17× | Home & Garden |
| Volkswagen Touran | 7.42× | Cars & Mobility |
| Automobile repair shop | 3.66× | Cars & Mobility |
| Tesla Model X | 7.82× | Cars & Mobility |
| Family car | 3.56× | Cars & Mobility |
| Payback | 3.46× | Shopping |
| Electric vehicle | 2.97× | Cars & Mobility |
| SUVs | 2.22× | Cars & Mobility |
| Electric motorcycles and scooters | 3.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 18.06 |
| Sustainability | BALANCE | 1.69 |
| Early Adopter Mentality | POWER | 1.62 |
| Luxury Orientation | PREMIUM | 1.59 |
| Risk Appetite | THRILL | 1.52 |
| Need for Security | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| Germany | 7.9% |
| United Kingdom | 5.8% |
See Tesla Supercharger audiences in other countries
More Charging station audiences in Germany
- Ionity (1,503,672)
- Shell Recharge (319,231)
- Fastned (145,328)
- Allego (116,027)
- Zaptec (20,162)
Frequently asked questions
How many fans does Tesla Supercharger have in Germany?
Tesla Supercharger has an estimated audience of 3,144,894 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tesla Supercharger fans?
28.6% of Tesla Supercharger fans are female, 71.4% are male, with an average age of 38.2 years.
Which brands do Tesla Supercharger fans like most?
Tesla Supercharger fans show strongest brand affinity for Tesla Powerwall (175.67×), Tesla Motors (8.88×), and Efficient energy use (4.31×) over the country average.
Where do Tesla Supercharger fans live in Germany?
Tesla Supercharger fans in Germany are most concentrated in Bayern (reach 745,803), Nordrhein-Westfalen (reach 630,346), and Baden-Württemberg (reach 513,253). These three regions account for the largest share of the active audience.
What other brands do Tesla Supercharger fans also like?
Beyond Tesla Supercharger itself, the audience over-indexes on Tesla Motors (8.88×), Efficient energy use (4.31×), Sustainable energy (3.94×), and Renewable energy (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesla Supercharger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.