Opel Astra Audience in Germany
Opel Astra has an estimated audience of 752,801 people in Germany. 18.6% are female, 81.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda Jazz, Opel Mokka, Tesla Supercharger, Opel Manta, Opel Vectra.
The average Opel Astra fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda Jazz, Opel Mokka, Tesla Supercharger, with strongest over-indexing on Honda Jazz (101.68× the country average). Demographically, the Opel Astra audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Astra fans
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 37.4 |
| Estimated audience size | 752,801 |
Audience persona
The typical Opel Astra fan in Germany is more male, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Honda Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,542 | 1.17× |
| Bayern | 153,650 | 1.27× |
| Baden-Württemberg | 111,025 | 1.08× |
| Niedersachsen | 77,728 | 1.06× |
| Hessen | 68,146 | 1.19× |
| Sachsen | 43,822 | 1.19× |
| Rheinland-Pfalz | 39,473 | 1.05× |
| Berlin | 26,368 | 0.78× |
| Schleswig-Holstein | 23,898 | 0.88× |
| Brandenburg | 21,922 | 0.94× |
| Thüringen | 20,216 | 1.05× |
| Sachsen-Anhalt | 18,033 | 0.92× |
| Hamburg | 16,109 | 0.95× |
| Mecklenburg-Vorpommern | 13,045 | 0.91× |
| Saarland | 7,292 | 0.79× |
| Bremen | 4,904 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 101.68× | Cars & Mobility |
| Opel Mokka | 24.05× | Cars & Mobility |
| Tesla Supercharger | 15.41× | Cars & Mobility |
| Opel Manta | 41.07× | Cars & Mobility |
| Opel Vectra | 36.79× | Cars & Mobility |
| Wallbox | 22.1× | Cars & Mobility |
| Dirt track racing | 42.59× | Cars & Mobility |
| Renault Fluence | 58.27× | Cars & Mobility |
| Tesla Powerwall | 41.47× | Home & Garden |
| Auto mechanic | 6.57× | Cars & Mobility |
| Ford Ka | 27.89× | Cars & Mobility |
| Opel Calibra | 46.12× | Cars & Mobility |
| Opel Astra Electric | 61.69× | Cars & Mobility |
| Opel Zafira | 20.62× | Cars & Mobility |
| Family car | 7.52× | Cars & Mobility |
| C-segment | 55.51× | Cars & Mobility |
| Opel Combo | 23.59× | Cars & Mobility |
| Toyota Fortuner | 20× | Cars & Mobility |
| AutoScout24 | 3.72× | Cars & Mobility |
| Opel Corsa | 11.37× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.64 |
| Need for Security | CONSERVATISM | 1.88 |
| Patriotism | CONSERVATISM | 1.38 |
| Price Sensitivity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.8% |
| Italy | 9.9% |
| Poland | 9.2% |
See Opel Astra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Astra have in Germany?
Opel Astra has an estimated audience of 752,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Astra fans?
18.6% of Opel Astra fans are female, 81.4% are male, with an average age of 37.4 years.
Which brands do Opel Astra fans like most?
Opel Astra fans show strongest brand affinity for Honda Jazz (101.68×), Opel Mokka (24.05×), and Tesla Supercharger (15.41×) over the country average.
Where do Opel Astra fans live in Germany?
Opel Astra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,542), Bayern (reach 153,650), and Baden-Württemberg (reach 111,025). These three regions account for the largest share of the active audience.
What other brands do Opel Astra fans also like?
Beyond Opel Astra itself, the audience over-indexes on Opel Mokka (24.05×), Tesla Supercharger (15.41×), Opel Manta (41.07×), and Opel Vectra (36.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Astra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.