Rascasse Audience Intelligence

Opel Astra Audience in Germany

A data profile of the people who buy, follow and care about Opel Astra in Germany — modelled from more than twelve digital signal sources. Opel Astra has an estimated audience of 745,615 people in Germany.

#122among Car type in Germany#100among Car Model in Germany#396in Cars & Mobility

The average Opel Astra fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda Jazz, Tesla Supercharger, Opel Mokka, with strongest over-indexing on Honda Jazz (101.68× the country average).

Demographically, the Opel Astra audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Astra fan in Germany is more male, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Honda Jazz.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Astra profile in Germany.

Audience size
746K
in Germany
Gender
18.6%♀
81.4% male
Age
37.4
average years
Country rank
#8416
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Astra fans

18.6% are female, 81.4% are male, average age 37.4.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Opel Astra audience in Germany
MetricValue
Female18.6%
Male81.4%
Average age37.4
Estimated audience size745,615
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Opel Astra audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Opel Astra audience comes from Germany.

Worldwide audience distribution share by country for Opel Astra
CountryShare
Germany10.3%
Italy9.4%
Poland9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Astra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Astra fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.22×
02Sachsen~40K1.18×
03Hessen~70K1.17×
04Nordrhein-Westfalen~200K1.13×
05Thüringen~20K1.12×
06Baden-Württemberg~100K1.06×
07Rheinland-Pfalz~40K1.05×
08Niedersachsen~80K1.04×
09Sachsen-Anhalt~20K0.96×
10Brandenburg~20K0.95×
11Mecklenburg-Vorpommern~10K0.94×
12Hamburg~20K0.93×
13Schleswig-Holstein~20K0.89×
14Saarland~8K0.84×
15Bremen~5K0.79×
16Berlin~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Opel Astra, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Astra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Astra audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility101.68×
02Opel Astra ElectricCars & Mobility61.69×
03Renault FluenceCars & Mobility58.27×
04C-segmentCars & Mobility55.51×
05Opel CalibraCars & Mobility46.12×
06Dirt track racingCars & Mobility42.59×
07Tesla PowerwallHome & Garden41.47×
08Opel MantaCars & Mobility41.07×
09Opel VectraCars & Mobility36.79×
10Ford KaCars & Mobility27.89×
11Opel MokkaCars & Mobility24.05×
12Opel ComboCars & Mobility23.59×
13WallboxCars & Mobility22.10×
14Opel ZafiraCars & Mobility20.62×
15Toyota FortunerCars & Mobility20.00×
16Tesla SuperchargerCars & Mobility15.41×
17Opel CorsaCars & Mobility11.37×
18Family carCars & Mobility7.52×
19Auto mechanicCars & Mobility6.57×
20AutoScout24Cars & Mobility3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Astra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Astra audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.64×
Need for SecurityCONSERVATISM2.36×
Family OrientationCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Astra audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.71×
TravellingTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Astra have in Germany?

Opel Astra has an estimated audience of 745,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Astra fans?

18.6% of Opel Astra fans are female, 81.4% are male, with an average age of 37.4 years.

03

Which brands do Opel Astra fans like most?

Opel Astra fans show strongest brand affinity for Honda Jazz (101.68×), Tesla Supercharger (15.41×), and Opel Mokka (24.05×) over the country average.

04

Where do Opel Astra fans live in Germany?

Opel Astra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Astra fans also like?

Beyond Opel Astra itself, the audience over-indexes on Tesla Supercharger (15.41×), Opel Mokka (24.05×), Wallbox (22.1×), and Opel Manta (41.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Opel Astra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Astra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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