Dirt track racing Audience in Germany
Dirt track racing has an estimated audience of 230,561 people in Germany. 23.2% are female, 76.8% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Daytona International Speedway, Fiat Panda, Opel Astra, Volkswagen Touran, Subcompact car.
The average Dirt track racing fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Daytona International Speedway, Fiat Panda, Opel Astra, with strongest over-indexing on Daytona International Speedway (71.43× the country average). Demographically, the Dirt track racing audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Video game
Demographics of Dirt track racing fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 40.7 |
| Estimated audience size | 230,561 |
Audience persona
The typical Dirt track racing fan in Germany is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Daytona International Speedway.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 19,426 | 0.39× |
| Baden-Württemberg | 18,820 | 0.6× |
| Bayern | 17,326 | 0.47× |
| Niedersachsen | 11,474 | 0.51× |
| Rheinland-Pfalz | 8,238 | 0.71× |
| Brandenburg | 7,981 | 1.12× |
| Sachsen-Anhalt | 7,922 | 1.33× |
| Hessen | 7,921 | 0.45× |
| Thüringen | 7,802 | 1.33× |
| Sachsen | 7,455 | 0.66× |
| Berlin | 7,071 | 0.69× |
| Schleswig-Holstein | 7,056 | 0.85× |
| Mecklenburg-Vorpommern | 6,362 | 1.45× |
| Saarland | 5,782 | 2.04× |
| Bremen | 5,123 | 2.6× |
| Hamburg | 4,272 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daytona International Speedway | 71.43× | Sports |
| Fiat Panda | 28.97× | Cars & Mobility |
| Opel Astra | 29.12× | Cars & Mobility |
| Volkswagen Touran | 21.75× | Cars & Mobility |
| Subcompact car | 19.29× | Cars & Mobility |
| Fiat 500 | 20× | Cars & Mobility |
| Cleanliness | 8.72× | Home & Garden |
| Bicycle helmet | 12.52× | Cars & Mobility |
| Lewis Hamilton | 10.32× | Sports |
| Maxi-Cosi | 13.45× | Kids & Family |
| Peugeot 308 | 17.55× | Cars & Mobility |
| Formula One | 4.69× | Sports |
| BMW i | 19.66× | Cars & Mobility |
| Fiat 500X | 28.37× | Cars & Mobility |
| Ice Hockey World Championships | 13.96× | Sports |
| Used car | 3.9× | Cars & Mobility |
| Car rentals | 4.2× | Cars & Mobility |
| Payoneer | 39.93× | Business & Career |
| Automobile Dacia | 12.68× | Cars & Mobility |
| Motorcycle accessories | 5.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.89 |
| Sports Activity | POWER | 1.63 |
| Extroversion | THRILL | 1.61 |
| Urban Lifestyle | OPEN | 1.41 |
| Individualism | JOY | 1.38 |
| Travelling | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.7% |
| Germany | 4.5% |
| Australia | 4.3% |
See Dirt track racing audiences in other countries
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Frequently asked questions
How many fans does Dirt track racing have in Germany?
Dirt track racing has an estimated audience of 230,561 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dirt track racing fans?
23.2% of Dirt track racing fans are female, 76.8% are male, with an average age of 40.7 years.
Which brands do Dirt track racing fans like most?
Dirt track racing fans show strongest brand affinity for Daytona International Speedway (71.43×), Fiat Panda (28.97×), and Opel Astra (29.12×) over the country average.
Where do Dirt track racing fans live in Germany?
Dirt track racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 19,426), Baden-Württemberg (reach 18,820), and Bayern (reach 17,326). These three regions account for the largest share of the active audience.
What other brands do Dirt track racing fans also like?
Beyond Dirt track racing itself, the audience over-indexes on Fiat Panda (28.97×), Opel Astra (29.12×), Volkswagen Touran (21.75×), and Subcompact car (19.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dirt track racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.