Rascasse Audience Intelligence

Dirt track racing Audience in Germany

A data profile of the people who buy, follow and care about Dirt track racing in Germany — modelled from more than twelve digital signal sources. Dirt track racing has an estimated audience of 230,561 people in Germany.

#135among Video game in Germany#6997among Topic in Germany#880in Cars & Mobility

The average Dirt track racing fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daytona International Speedway, Opel Astra, Fiat 500X, with strongest over-indexing on Daytona International Speedway (70.92× the country average).

Demographically, the Dirt track racing audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dirt track racing fan in Germany is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Daytona International Speedway.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirt track racing profile in Germany.

Audience size
231K
in Germany
Gender
23.2%♀
76.8% male
Age
40.7
average years
Country rank
#20747
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirt track racing fans

23.2% are female, 76.8% are male, average age 40.7.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Dirt track racing audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age40.7
Estimated audience size230,561
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Dirt track racing audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Dirt track racing audience comes from Germany.

Worldwide audience distribution share by country for Dirt track racing
CountryShare
United States69.7%
Germany4.5%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirt track racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dirt track racing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.24×
02Saarland~3K1.18×
03Mecklenburg-Vorpommern~5K1.08×
04Sachsen-Anhalt~6K1.06×
05Thüringen~6K1.06×
06Brandenburg~7K1.02×
07Schleswig-Holstein~8K0.97×
08Hamburg~5K0.96×
09Rheinland-Pfalz~10K0.94×
10Sachsen~10K0.93×
11Berlin~9K0.91×
12Niedersachsen~20K0.86×
13Hessen~20K0.86×
14Baden-Württemberg~30K0.84×
15Bayern~30K0.80×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Dirt track racing, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirt track racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirt track racing audience
#·InterestCategoryAffinity×
01Fiat 500XCars & Mobility76.67×
02Daytona International SpeedwaySports70.92×
03Monster JamSports61.30×
04Opel AstraCars & Mobility42.59×
05PayoneerBusiness & Career40.37×
06BMW iCars & Mobility23.21×
07Fiat PandaCars & Mobility22.36×
08Fiat 500Cars & Mobility20.00×
09Bicycle helmetCars & Mobility18.77×
10Subcompact carCars & Mobility18.03×
11Dakar RallySports14.64×
12Volkswagen TouranCars & Mobility14.53×
13Ice Hockey World ChampionshipsSports12.37×
14Maxi-CosiKids & Family12.31×
15CleanlinessHome & Garden10.29×
16Lewis HamiltonSports8.93×
17Sandra BullockMovies & TV7.75×
18SuzukiCars & Mobility6.34×
19Car rentalsCars & Mobility4.24×
20Formula OneSports3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirt track racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirt track racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.60×
IndividualismJOY1.53×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirt track racing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.45×
Healthy LifestyleBALANCE0.54×
DIY MentalityTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirt track racing have in Germany?

Dirt track racing has an estimated audience of 230,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dirt track racing fans?

23.2% of Dirt track racing fans are female, 76.8% are male, with an average age of 40.7 years.

03

Which brands do Dirt track racing fans like most?

Dirt track racing fans show strongest brand affinity for Daytona International Speedway (70.92×), Opel Astra (42.59×), and Fiat 500X (76.67×) over the country average.

04

Where do Dirt track racing fans live in Germany?

Dirt track racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dirt track racing fans also like?

Beyond Dirt track racing itself, the audience over-indexes on Opel Astra (42.59×), Fiat 500X (76.67×), Bicycle helmet (18.77×), and Fiat Panda (22.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Dirt track racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dirt track racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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