Dirt track racing Audience in United States

Dirt track racing logo

Dirt track racing has an estimated audience of 3,582,263 people in United States. 24.9% are female, 75.1% are male, average age 42.7. Top regions: Texas, Pennsylvania, Ohio. Top brand affinities: Keith Stanfield, Israel, MK, Governor of Michigan, Vocal harmony.

The average Dirt track racing fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Ohio. Top brand affinities include Keith Stanfield, Israel, MK, with strongest over-indexing on Keith Stanfield (13.38× the country average). Demographically, the Dirt track racing audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

Demographics of Dirt track racing fans

Demographic split for Dirt track racing audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.7
Estimated audience size3,582,263

Audience persona

The typical Dirt track racing fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Dirt track racing in United States
RegionReachAffinity
Texas209,8870.68×
Pennsylvania159,6671.32×
Ohio131,6251.19×
Florida130,8090.54×
Georgia124,8861.13×
Tennessee121,8611.7×
North Carolina118,8301.1×
New York117,7540.59×
California115,4150.29×
Illinois102,6120.86×
Missouri101,4801.76×
Indiana91,8641.4×
Kentucky90,2822.01×
Minnesota71,9281.4×
Michigan69,8400.75×
South Carolina67,2161.25×
Iowa65,0122.2×
Wisconsin61,5151.14×
Alabama60,5001.21×
Oklahoma60,2831.52×
West Virginia58,4313.5×
Virginia56,9350.65×
Kansas56,6252.01×
Arkansas55,8691.89×
Mississippi43,1641.46×
Louisiana42,7110.92×
Arizona37,9830.52×
Maryland32,7110.53×
New Jersey32,1870.35×
Washington30,4030.42×
Colorado29,8990.53×
Nebraska26,4321.47×
Oregon25,4200.62×
Massachusetts17,0800.24×
Utah14,8900.46×
South Dakota14,6401.77×
North Dakota13,6141.85×
New Mexico12,7630.71×
Nevada12,5680.36×
Idaho10,0840.56×
Delaware9,8280.99×
Connecticut9,7230.27×
Montana9,1660.92×
New Hampshire6,7880.48×
Wyoming5,5791.05×
Maine5,1790.4×
Vermont4,7970.76×
Alaska3,8240.5×
Washington, District of Columbia3,2520.3×
Hawaii3,0420.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dirt track racing audience
BrandAffinityCategory
Keith Stanfield13.38×Movies & TV
Israel3.37×Travel & Leisure
MK5.9×Music & Radio
Governor of Michigan9.63×Politics & Society
Vocal harmony5.81×Music & Radio
Goop6.6×Internet & Social Media
Minnesota2.1×Travel & Leisure
Urban Outfitters2.08×Shopping
Hipster10.26×Politics & Society
Grinch4.28×Movies & TV
Wok6.76×Food & Beverages
Hibachi7.57×Food & Beverages
UK garage5×Music & Radio
Gift registry11.17×Kids & Family
N1 road (South Africa)3.49×Travel & Leisure
Kikar HaShabbat13.69×News
Google Home5.35×Technology & Electronics
Pillow1.68×Home & Garden
Cherish (group)8.3×Music & Radio
Nipsey Hussle4.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dirt track racing audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Need for SecurityCONSERVATISM1.39
ExtroversionTHRILL1.25
Risk AppetiteTHRILL1.25
DIY MentalityTHRILL1.14
IndividualismJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Dirt track racing
CountryShare
United States69.7%
Germany4.5%
Australia4.3%

See Dirt track racing audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dirt track racing have in United States?

Dirt track racing has an estimated audience of 3,582,263 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Dirt track racing fans?

24.9% of Dirt track racing fans are female, 75.1% are male, with an average age of 42.7 years.

Which brands do Dirt track racing fans like most?

Dirt track racing fans show strongest brand affinity for Keith Stanfield (13.38×), Israel (3.37×), and MK (5.9×) over the country average.

Where do Dirt track racing fans live in United States?

Dirt track racing fans in United States are most concentrated in Texas (reach 209,887), Pennsylvania (reach 159,667), and Ohio (reach 131,625). These three regions account for the largest share of the active audience.

What other brands do Dirt track racing fans also like?

Beyond Dirt track racing itself, the audience over-indexes on Israel (3.37×), MK (5.9×), Governor of Michigan (9.63×), and Vocal harmony (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt track racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.