Rascasse Audience Intelligence

Dirt track racing Audience in United States

A data profile of the people who buy, follow and care about Dirt track racing in United States — modelled from more than twelve digital signal sources. Dirt track racing has an estimated audience of 3,582,263 people in United States.

#42among Video game in United States#4601among Topic in United States#321in Cars & Mobility

The average Dirt track racing fan in United States is 42.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Florida.

Top brand affinities include Kyle Busch, NASCAR, Washington Nationals, with strongest over-indexing on Kyle Busch (8.41× the country average).

Demographically, the Dirt track racing audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dirt track racing fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirt track racing profile in United States.

Audience size
3.6M
in United States
Gender
24.9%♀
75.1% male
Age
42.7
average years
Country rank
#8844
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirt track racing fans

24.9% are female, 75.1% are male, average age 42.7.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Dirt track racing audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.7
Estimated audience size3,582,263
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Dirt track racing audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4923%
50+29%
Fig. 04

Worldwide distribution

69.7%

of the worldwide Dirt track racing audience comes from United States.

Worldwide audience distribution share by country for Dirt track racing
CountryShare
United States69.7%
Germany4.5%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirt track racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirt track racing fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K2.85×
02Iowa~60K2.10×
03Kentucky~90K1.92×
04Arkansas~60K1.88×
05Kansas~50K1.79×
06Missouri~100K1.69×
07North Dakota~10K1.65×
08South Dakota~10K1.57×
09Tennessee~100K1.54×
10Nebraska~30K1.47×
11Oklahoma~60K1.44×
12Mississippi~40K1.41×
13Minnesota~70K1.36×
14Indiana~90K1.32×
15Pennsylvania~200K1.29×
16Wisconsin~70K1.23×
17Ohio~100K1.18×
18South Carolina~60K1.16×
19Alabama~60K1.14×
20Georgia~100K1.07×
21North Carolina~100K1.01×
22Montana~10K0.97×
23Vermont~6K0.96×
24Delaware~9K0.95×
25Louisiana~40K0.93×
26Alaska~7K0.88×
27Oregon~40K0.87×
28New Mexico~10K0.82×
29Rhode Island~9K0.82×
30Illinois~100K0.81×
31Hawaii~10K0.81×
32Idaho~10K0.78×
33New Hampshire~10K0.78×
34Maine~10K0.78×
35Michigan~70K0.75×
36Washington, District of Columbia~8K0.75×
37Texas~200K0.67×
38Virginia~60K0.66×
39Utah~20K0.65×
40Maryland~40K0.63×
41Nevada~20K0.62×
42Colorado~30K0.61×
43Connecticut~20K0.61×
44Arizona~40K0.60×
45New York~100K0.56×
46Florida~100K0.55×
47Washington~40K0.54×
48Massachusetts~30K0.48×
49New Jersey~40K0.47×
50California~100K0.32×
Fig. 06

Affinity by region

Affinity by region — Dirt track racing, United States
0.32×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirt track racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirt track racing audience
#·InterestCategoryAffinity×
01Washington NationalsSports12.07×
02Mud boggingSports10.09×
03Radio-controlled carKids & Family9.38×
04Kyle BuschSports8.41×
05Monster truckCars & Mobility6.62×
06Diesel engineCars & Mobility6.16×
07MotorboatCars & Mobility5.94×
08Racing gamesGames5.82×
09Touring motorcycleCars & Mobility5.82×
10Motorcycle accessoriesCars & Mobility5.80×
11NASCARSports5.42×
12MotocrossSports5.24×
13Motorcycle helmetCars & Mobility5.14×
14Custom motorcycleCars & Mobility5.01×
15Automobile repair shopCars & Mobility4.90×
16Discount TireShopping4.64×
17Lawn mowerHome & Garden4.52×
18Formula OneSports3.65×
19CarMaxCars & Mobility3.52×
20AutoZoneCars & Mobility2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirt track racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirt track racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.01×
Need for SecurityCONSERVATISM1.95×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirt track racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
MindfulnessBALANCE0.64×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirt track racing have in United States?

Dirt track racing has an estimated audience of 3,582,263 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Dirt track racing fans?

24.9% of Dirt track racing fans are female, 75.1% are male, with an average age of 42.7 years.

03

Which brands do Dirt track racing fans like most?

Dirt track racing fans show strongest brand affinity for Kyle Busch (8.41×), NASCAR (5.42×), and Washington Nationals (12.07×) over the country average.

04

Where do Dirt track racing fans live in United States?

Dirt track racing fans in United States are most concentrated in Texas (reach ~200K), Pennsylvania (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dirt track racing fans also like?

Beyond Dirt track racing itself, the audience over-indexes on NASCAR (5.42×), Washington Nationals (12.07×), Discount Tire (4.64×), and Racing games (5.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dirt track racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt track racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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