Washington Nationals Audience in United States

Washington Nationals logo

Washington Nationals has an estimated audience of 4,555,563 people in United States. 30.1% are female, 69.9% are male, average age 41.5. Top regions: Virginia, Maryland, New York. Top brand affinities: Bryce Harper, Mid-Atlantic Sports Network, Washington Capitals, USA Baseball, AutoZone.

The average Washington Nationals fan in United States is 41.5 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, New York. Top brand affinities include Bryce Harper, Mid-Atlantic Sports Network, Washington Capitals, with strongest over-indexing on Bryce Harper (21.3× the country average). Demographically, the Washington Nationals audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Washington Nationals fans

Demographic split for Washington Nationals audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.5
Estimated audience size4,555,563

Audience persona

The typical Washington Nationals fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Bryce Harper.

Top regions in United States

Top regions ranked by reach for Washington Nationals in United States
RegionReachAffinity
Virginia840,7997.58×
Maryland537,0566.86×
New York193,7680.76×
Pennsylvania188,6351.23×
California186,0050.37×
Florida178,1570.58×
Washington, District of Columbia162,71911.88×
North Carolina127,0510.93×
Texas122,4900.31×
New Jersey99,0630.86×
Georgia93,8080.67×
Illinois83,9140.55×
Ohio83,8390.6×
Tennessee52,4720.57×
South Carolina51,0820.75×
Arizona46,8580.5×
Michigan45,9900.39×
Wisconsin39,6600.58×
Massachusetts38,4990.43×
Louisiana36,6770.62×
Indiana35,4740.43×
Delaware34,8462.77×
Missouri32,5430.44×
Alabama29,6740.47×
West Virginia28,9651.37×
Connecticut26,0370.57×
Washington25,0570.27×
Colorado24,4790.34×
Nevada23,3600.53×
Kentucky22,5560.39×
Minnesota18,9770.29×
Mississippi16,4420.44×
Iowa14,6070.39×
Kansas12,1540.34×
Oregon11,4550.22×
Arkansas10,2200.27×
Oklahoma9,6180.19×
Utah8,3900.21×
Maine8,2250.5×
New Hampshire7,2690.4×
New Mexico6,0430.26×
Hawaii5,9550.3×
Rhode Island5,7430.4×
Nebraska5,6520.25×
Idaho4,7280.21×
Montana3,7490.3×
South Dakota3,6920.35×
Vermont2,9750.37×
North Dakota2,1920.23×
Alaska2,0940.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Nationals audience
BrandAffinityCategory
Bryce Harper21.3×Sports
Mid-Atlantic Sports Network85.52×
Washington Capitals16.78×Sports
USA Baseball10.1×Sports
AutoZone3.2×Cars & Mobility
Haul truck5.77×Cars & Mobility
Dirt track racing12.07×Cars & Mobility
Texas A&M Aggies baseball28×Sports
Mississippi State Bulldogs baseball27.5×Sports
Max Scherzer14.48×Sports
Kyle Larson15.67×Sports
Toronto Blue Jays7.26×Sports
MLB.com4.94×Sports
Hand tool3.32×Home & Garden
Mark McGwire21.46×Sports
Texas Tech Red Raiders baseball36.44×Sports
O'Reilly Auto Parts3.88×Cars & Mobility
Sunoco6.42×Cars & Mobility
MLB Network6.16×Sports
Baltimore Orioles7.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Nationals audience
TraitClusterScore
PatriotismCONSERVATISM1.27
ExtroversionTHRILL1.21
Sports ActivityPOWER1.19
Risk AppetiteTHRILL1.13
Career OrientationPOWER1.09
DIY MentalityTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Washington Nationals
CountryShare
United States77.9%
Canada4.4%
Mexico2.5%

See Washington Nationals audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Washington Nationals have in United States?

Washington Nationals has an estimated audience of 4,555,563 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Washington Nationals fans?

30.1% of Washington Nationals fans are female, 69.9% are male, with an average age of 41.5 years.

Which brands do Washington Nationals fans like most?

Washington Nationals fans show strongest brand affinity for Bryce Harper (21.3×), Mid-Atlantic Sports Network (85.52×), and Washington Capitals (16.78×) over the country average.

Where do Washington Nationals fans live in United States?

Washington Nationals fans in United States are most concentrated in Virginia (reach 840,799), Maryland (reach 537,056), and New York (reach 193,768). These three regions account for the largest share of the active audience.

What other brands do Washington Nationals fans also like?

Beyond Washington Nationals itself, the audience over-indexes on Mid-Atlantic Sports Network (85.52×), Washington Capitals (16.78×), USA Baseball (10.1×), and AutoZone (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Nationals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.