Rascasse Audience Intelligence

Washington Nationals Audience in United States

A data profile of the people who buy, follow and care about Washington Nationals in United States — modelled from more than twelve digital signal sources. Washington Nationals has an estimated audience of 4,752,402 people in United States.

#35among Baseball in United States#141among Team in United States#601in Sports

The average Washington Nationals fan in United States is 41.5 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Pennsylvania.

Top brand affinities include Bryce Harper, Mid-Atlantic Sports Network, Washington Capitals, with strongest over-indexing on Bryce Harper (21.3× the country average).

Demographically, the Washington Nationals audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Nationals fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Bryce Harper.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Nationals profile in United States.

Audience size
4.8M
in United States
Gender
30.1%♀
69.9% male
Age
41.5
average years
Country rank
#6989
Team in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Nationals fans

30.1% are female, 69.9% are male, average age 41.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Washington Nationals audience in United States
MetricValue
Female30.1%
Male69.9%
Average age41.5
Estimated audience size4,752,402
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Washington Nationals audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Washington Nationals audience comes from United States.

Worldwide audience distribution share by country for Washington Nationals
CountryShare
United States77.3%
Canada5.4%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Nationals audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Nationals fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K11.65×
02Virginia~800K7.17×
03Maryland~500K6.71×
04Delaware~40K2.87×
05West Virginia~30K1.51×
06Pennsylvania~200K1.26×
07North Carolina~100K0.88×
08New Jersey~100K0.83×
09Georgia~100K0.81×
10South Carolina~60K0.81×
11Wisconsin~50K0.74×
12New York~200K0.69×
13Florida~200K0.60×
14Louisiana~30K0.59×
15Tennessee~50K0.57×
16Alabama~40K0.57×
17Illinois~90K0.56×
18Ohio~80K0.56×
19Connecticut~30K0.56×
20Mississippi~20K0.54×
21Nevada~20K0.53×
22Maine~9K0.53×
23Arizona~50K0.48×
24Kentucky~30K0.46×
25Vermont~4K0.46×
26Missouri~30K0.45×
27New Hampshire~8K0.45×
28Massachusetts~40K0.44×
29Rhode Island~6K0.44×
30Indiana~30K0.42×
31South Dakota~4K0.42×
32Iowa~20K0.41×
33Michigan~50K0.40×
34California~200K0.36×
35Montana~5K0.36×
36Hawaii~7K0.35×
37Kansas~10K0.34×
38Alaska~3K0.34×
39Colorado~20K0.33×
40North Dakota~3K0.33×
41New Mexico~7K0.32×
42Washington~30K0.31×
43Arkansas~10K0.31×
44Idaho~7K0.31×
45Minnesota~20K0.30×
46Texas~100K0.29×
47Nebraska~7K0.29×
48Oregon~10K0.24×
49Oklahoma~10K0.24×
50Utah~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Washington Nationals, United States
0.24×1.00×11.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Nationals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Nationals audience
#·InterestCategoryAffinity×
01Mid-Atlantic Sports NetworkTV Channel85.52×
02Texas Tech Red Raiders baseballSports36.44×
03Texas A&M Aggies baseballSports28.00×
04Mississippi State Bulldogs baseballSports27.50×
05Bryce HarperSports21.30×
06Washington CapitalsSports16.78×
07Kyle LarsonSports15.67×
08Max ScherzerSports14.48×
09Dirt track racingCars & Mobility12.07×
10USA BaseballSports10.10×
11Baltimore OriolesSports7.33×
12Toronto Blue JaysSports7.26×
13SunocoCars & Mobility6.42×
14MLB NetworkSports6.16×
15Kyle BuschSports5.92×
16Haul truckCars & Mobility5.77×
17MLB.comSports4.94×
18O'Reilly Auto PartsCars & Mobility3.88×
19Hand toolHome & Garden3.32×
20AutoZoneCars & Mobility3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Nationals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Nationals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.37×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Nationals audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.80×
IndulgenceJOY0.82×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Nationals have in United States?

Washington Nationals has an estimated audience of 4,752,402 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Washington Nationals fans?

30.1% of Washington Nationals fans are female, 69.9% are male, with an average age of 41.5 years.

03

Which brands do Washington Nationals fans like most?

Washington Nationals fans show strongest brand affinity for Bryce Harper (21.3×), Mid-Atlantic Sports Network (85.52×), and Washington Capitals (16.78×) over the country average.

04

Where do Washington Nationals fans live in United States?

Washington Nationals fans in United States are most concentrated in Virginia (reach ~800K), Maryland (reach ~500K), and Pennsylvania (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Nationals fans also like?

Beyond Washington Nationals itself, the audience over-indexes on Mid-Atlantic Sports Network (85.52×), Washington Capitals (16.78×), USA Baseball (10.1×), and Kyle Busch (5.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Nationals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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