Monster truck Audience in United States

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Monster truck has an estimated audience of 6,621,359 people in United States. 41.5% are female, 58.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Monster Jam, AutoZone, Discount Tire, Suspension (vehicle), Mud bogging.

The average Monster truck fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monster Jam, AutoZone, Discount Tire, with strongest over-indexing on Monster Jam (12.94× the country average). Demographically, the Monster truck audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Monster truck fans

Demographic split for Monster truck audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.0
Estimated audience size6,621,359

Audience persona

The typical Monster truck fan in United States is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Monster Jam.

Top regions in United States

Top regions ranked by reach for Monster truck in United States
RegionReachAffinity
California808,7971.11×
Texas699,1851.23×
Florida430,0080.96×
New York299,3390.81×
Pennsylvania221,3480.99×
Illinois218,7330.99×
North Carolina216,6901.09×
Ohio216,6671.06×
Georgia204,7131×
Michigan180,6731.04×
Tennessee147,1681.11×
Virginia147,1410.91×
New Jersey144,9690.86×
Arizona143,3591.06×
Washington134,0911.01×
Indiana130,9161.08×
Missouri121,0341.13×
Massachusetts113,4380.87×
Colorado109,9681.05×
South Carolina104,9881.05×
Alabama102,0751.1×
Louisiana101,3021.19×
Maryland99,4290.87×
Kentucky95,8621.15×
Minnesota90,5330.95×
Wisconsin86,5860.87×
Oklahoma80,4281.09×
Utah73,8461.25×
Oregon70,8250.93×
Connecticut67,1941.01×
Mississippi60,7481.11×
Arkansas57,9161.06×
Nevada57,1140.89×
Kansas54,1371.04×
Iowa52,4030.96×
New Mexico44,0341.33×
West Virginia39,3011.27×
Idaho35,2371.06×
Nebraska32,0190.96×
Hawaii25,4520.89×
New Hampshire24,6900.95×
Maine20,8290.88×
Rhode Island18,5170.88×
Montana18,1570.99×
North Dakota14,4601.06×
Delaware13,5230.74×
South Dakota13,2670.87×
Washington, District of Columbia11,7200.59×
Vermont11,5560.99×
Alaska10,2500.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster truck audience
BrandAffinityCategory
Monster Jam12.94×Sports
AutoZone1.85×Cars & Mobility
Discount Tire2.76×Shopping
Suspension (vehicle)4.37×Cars & Mobility
Mud bogging7.7×Sports
Paradox (Thai band)9.51×Music & Radio
Goodbye June16.29×Music & Radio
Off-road racing3.9×Cars & Mobility
Dirt track racing6.62×Cars & Mobility
Traxxas11.81×Kids & Family
CarMax2.12×Cars & Mobility
Radio-controlled car4.61×Kids & Family
All-terrain vehicle2.36×Cars & Mobility
Black Spiders13.78×Music & Radio
Cars (film)1.89×Movies & TV
Monster Jam World Finals15.15×Sports
O'Reilly Auto Parts2.06×Cars & Mobility
Tire1.74×Cars & Mobility
Tractor2.06×Cars & Mobility
Advance Auto Parts2.03×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster truck audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM1.5
ExtroversionTHRILL1.43
Family OrientationCONSERVATISM1.24
DIY MentalityTHRILL1.22
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Monster truck
CountryShare
United States39.9%
Japan9.8%
Germany4.8%

See Monster truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Monster truck have in United States?

Monster truck has an estimated audience of 6,621,359 people in United States, concentrated in California and Texas.

What is the gender split and age of Monster truck fans?

41.5% of Monster truck fans are female, 58.5% are male, with an average age of 38.0 years.

Which brands do Monster truck fans like most?

Monster truck fans show strongest brand affinity for Monster Jam (12.94×), AutoZone (1.85×), and Discount Tire (2.76×) over the country average.

Where do Monster truck fans live in United States?

Monster truck fans in United States are most concentrated in California (reach 808,797), Texas (reach 699,185), and Florida (reach 430,008). These three regions account for the largest share of the active audience.

What other brands do Monster truck fans also like?

Beyond Monster truck itself, the audience over-indexes on AutoZone (1.85×), Discount Tire (2.76×), Suspension (vehicle) (4.37×), and Mud bogging (7.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.