Rascasse Audience Intelligence

Monster truck Audience in United States

A data profile of the people who buy, follow and care about Monster truck in United States — modelled from more than twelve digital signal sources. Monster truck has an estimated audience of 6,621,359 people in United States.

#3145among Topic in United States#210in Cars & Mobility

The average Monster truck fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monster Jam, Paradox (Thai band), Goodbye June, with strongest over-indexing on Monster Jam (12.94× the country average).

Demographically, the Monster truck audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster truck fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Monster Jam.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster truck profile in United States.

Audience size
6.6M
in United States
Gender
41.5%♀
58.5% male
Age
38.0
average years
Country rank
#5261
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monster truck fans

41.5% are female, 58.5% are male, average age 38.0.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Monster truck audience in United States
MetricValue
Female41.5%
Male58.5%
Average age38.0
Estimated audience size6,621,359
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Monster truck audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4918%
50+19%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Monster truck audience comes from United States.

Worldwide audience distribution share by country for Monster truck
CountryShare
United States39.9%
Japan9.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster truck fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.34×
02New Mexico~40K1.33×
03Utah~70K1.24×
04Louisiana~100K1.22×
05Kentucky~100K1.19×
06Texas~700K1.18×
07Mississippi~60K1.17×
08Idaho~40K1.14×
09North Dakota~20K1.13×
10Alabama~100K1.11×
11Missouri~100K1.10×
12Oklahoma~80K1.10×
13Tennessee~100K1.09×
14Arkansas~60K1.09×
15California~800K1.07×
16Arizona~100K1.06×
17Indiana~100K1.06×
18North Carolina~200K1.05×
19South Carolina~100K1.04×
20Ohio~200K1.03×
21Kansas~50K1.03×
22Michigan~200K1.02×
23Vermont~10K1.02×
24Colorado~100K1.01×
25Georgia~200K0.99×
26Iowa~50K0.99×
27Nebraska~30K0.99×
28Connecticut~70K0.98×
29Pennsylvania~200K0.97×
30Washington~100K0.97×
31Montana~20K0.97×
32New Hampshire~20K0.95×
33South Dakota~10K0.95×
34Illinois~200K0.93×
35Florida~400K0.92×
36Minnesota~90K0.92×
37Oregon~70K0.91×
38Rhode Island~20K0.90×
39Virginia~100K0.89×
40Nevada~60K0.89×
41Hawaii~30K0.89×
42Maine~20K0.89×
43Maryland~100K0.88×
44Wisconsin~90K0.88×
45Massachusetts~100K0.84×
46New Jersey~100K0.83×
47Delaware~10K0.81×
48Alaska~10K0.80×
49New York~300K0.76×
50Washington, District of Columbia~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Monster truck, United States
0.60×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster truck audience
#·InterestCategoryAffinity×
01Goodbye JuneMusic & Radio16.29×
02Monster Jam World FinalsSports15.15×
03Black SpidersMusic & Radio13.78×
04Monster JamSports12.94×
05TraxxasKids & Family11.81×
06Paradox (Thai band)Music & Radio9.51×
07Mud boggingSports7.70×
08Dirt track racingCars & Mobility6.62×
09Radio-controlled carKids & Family4.61×
10Suspension (vehicle)Cars & Mobility4.37×
11Off-road racingCars & Mobility3.90×
12Discount TireShopping2.76×
13All-terrain vehicleCars & Mobility2.36×
14CarMaxCars & Mobility2.12×
15O'Reilly Auto PartsCars & Mobility2.06×
16TractorCars & Mobility2.06×
17Advance Auto PartsCars & Mobility2.03×
18Cars (film)Movies & TV1.89×
19AutoZoneCars & Mobility1.85×
20TireCars & Mobility1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
DIY MentalityTHRILL1.21×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster truck audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monster truck have in United States?

Monster truck has an estimated audience of 6,621,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monster truck fans?

41.5% of Monster truck fans are female, 58.5% are male, with an average age of 38.0 years.

03

Which brands do Monster truck fans like most?

Monster truck fans show strongest brand affinity for Monster Jam (12.94×), Paradox (Thai band) (9.51×), and Goodbye June (16.29×) over the country average.

04

Where do Monster truck fans live in United States?

Monster truck fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Monster truck fans also like?

Beyond Monster truck itself, the audience over-indexes on Paradox (Thai band) (9.51×), Goodbye June (16.29×), Discount Tire (2.76×), and AutoZone (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Monster truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →