Monster Jam Audience in United States

Monster Jam logo

Monster Jam has an estimated audience of 2,888,779 people in United States. 45.6% are female, 54.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Monster truck, Car Toys, Monster Jam World Finals, Beta (motorcycle manufacturer), Sal Vulcano.

The average Monster Jam fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monster truck, Car Toys, Monster Jam World Finals, with strongest over-indexing on Monster truck (15.36× the country average). Demographically, the Monster Jam audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Monster Jam fans

Demographic split for Monster Jam audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.9
Estimated audience size2,888,779

Audience persona

The typical Monster Jam fan in United States is balanced, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Monster truck.

Top regions in United States

Top regions ranked by reach for Monster Jam in United States
RegionReachAffinity
California517,5311.63×
Texas388,4841.56×
Florida273,0691.4×
New York137,2340.85×
Pennsylvania110,3551.13×
Illinois109,5641.14×
Ohio108,0541.21×
Michigan96,2801.27×
Georgia93,3781.05×
New Jersey88,2311.2×
Arizona82,7321.4×
North Carolina80,1830.92×
Indiana71,6481.36×
Virginia60,5790.86×
Massachusetts58,8751.03×
Missouri54,8511.18×
Washington53,6800.93×
Tennessee53,4850.92×
South Carolina49,2781.13×
Minnesota47,8851.16×
Colorado46,9751.03×
Alabama45,1681.12×
Kentucky44,6341.23×
Maryland43,2840.87×
Wisconsin42,1730.97×
Louisiana38,2231.03×
Utah32,2961.25×
Connecticut32,0261.11×
Oklahoma28,2310.88×
Nevada25,9040.93×
Oregon25,3000.76×
New Mexico23,7321.64×
Iowa23,6230.99×
Kansas23,5211.03×
Mississippi23,2950.98×
Arkansas19,8650.83×
Idaho16,6421.15×
West Virginia14,4031.07×
Nebraska12,7740.88×
Rhode Island12,3311.34×
New Hampshire10,7100.94×
Hawaii6,4040.52×
Delaware5,6900.71×
North Dakota5,6450.95×
Washington, District of Columbia5,5960.64×
Maine5,1220.49×
Montana3,4080.43×
South Dakota3,3940.51×
Wyoming2,5350.59×
Vermont2,5160.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster Jam audience
BrandAffinityCategory
Monster truck15.36×Cars & Mobility
Car Toys41.52×Shopping
Monster Jam World Finals36.77×Sports
Beta (motorcycle manufacturer)36.46×Cars & Mobility
Sal Vulcano26.67×Movies & TV
Raymond James Stadium30.1×Sports
James Murray30.28×Literature
Tampa Bay Buccaneers4.76×Sports
NFL1.67×Sports
AutoZone2.3×Cars & Mobility
Mud bogging10.02×Sports
Nitro Circus14.68×Sports
NASCAR3.07×Sports
Texas Roadhouse1.89×Food & Beverages
Florida1.75×Travel & Leisure
Disney on Ice10.12×Travel & Leisure
Eastern Time Zone1.85×Politics & Society
Dirt track racing7.34×Cars & Mobility
Fatherhood1.65×Kids & Family
Chick-fil-A1.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster Jam audience
TraitClusterScore
Risk AppetiteTHRILL2.23
ExtroversionTHRILL1.4
Luxury OrientationPREMIUM1.22
Family OrientationCONSERVATISM1.2
DIY MentalityTHRILL1.16
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Monster Jam
CountryShare
United States64.6%
Canada3.7%
Mexico3.3%

See Monster Jam audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Monster Jam have in United States?

Monster Jam has an estimated audience of 2,888,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Monster Jam fans?

45.6% of Monster Jam fans are female, 54.4% are male, with an average age of 39.9 years.

Which brands do Monster Jam fans like most?

Monster Jam fans show strongest brand affinity for Monster truck (15.36×), Car Toys (41.52×), and Monster Jam World Finals (36.77×) over the country average.

Where do Monster Jam fans live in United States?

Monster Jam fans in United States are most concentrated in California (reach 517,531), Texas (reach 388,484), and Florida (reach 273,069). These three regions account for the largest share of the active audience.

What other brands do Monster Jam fans also like?

Beyond Monster Jam itself, the audience over-indexes on Car Toys (41.52×), Monster Jam World Finals (36.77×), Beta (motorcycle manufacturer) (36.46×), and Sal Vulcano (26.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.