Rascasse Audience Intelligence

Monster Jam Fan Demographics in United States

Monster Jam has an estimated audience of 3.7M people in United States.

#10among Motorsport in United States#98among events in United States#762in Sports

The average Monster Jam fan in United States is 40.6 years old, balanced, and lives primarily in California.

By number of fans, Monster Jam ranks #10 among the 1045 objects in Motorsport in United States — 4.4× the group median.

Its fans are 1.1 years older than the group average of 39.5.

Women make up 45.6% of the fan base, 19.4 percentage points more than the group average.

Compared with the other 1044 objects in Motorsport, Monster Jam fans stand out for their interest in Car Toys, Beta (motorcycle manufacturer) and James Murray.

Interest is seasonal: January, February and March account for 46% of the year's searches, November is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Car Toys, Monster Jam World Finals, Beta (motorcycle manufacturer), with strongest over-indexing on Car Toys (41.52× the country average).

Demographically, the Monster Jam audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Extroversion.

The typical Monster Jam fan in United States is balanced, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Car Toys.

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
45.6%♀
54.4% male
Age
40.6
average years
Country rank
#8775
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Monster Jam fans

45.6% are female, 54.4% are male, average age 40.6.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Monster Jam audience in United States
MetricValue
Female45.6%
Male54.4%
Average age40.6
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Monster Jam audience in United States
Age bracketShare%
16-2413%
25-3422%
35-4425%
45-5422%
55+18%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Monster Jam audience comes from United States.

Worldwide audience distribution share by country for Monster Jam
CountryShare
United States67.7%
Canada3.7%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Monster Jam fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K1.60×
02California~700K1.54×
03Texas~400K1.50×
04Arizona~100K1.38×
05Indiana~100K1.36×
06Rhode Island~20K1.27×
07Florida~300K1.25×
08Michigan~100K1.25×
09Kentucky~60K1.22×
10Ohio~200K1.21×
11Alabama~70K1.21×
12Minnesota~80K1.19×
13Missouri~80K1.18×
14Utah~40K1.18×
15West Virginia~20K1.18×
16Louisiana~60K1.17×
17Idaho~20K1.17×
18South Carolina~70K1.13×
19Mississippi~40K1.12×
20Pennsylvania~200K1.09×
21Connecticut~40K1.09×
22Kansas~40K1.08×
23Illinois~200K1.07×
24Iowa~40K1.05×
25Georgia~100K1.03×
26New Jersey~100K1.01×
27North Dakota~9K1.01×
28New Hampshire~10K1.00×
29Colorado~60K0.99×
30Tennessee~80K0.98×
31Nevada~40K0.98×
32Oklahoma~40K0.95×
33Arkansas~30K0.95×
34Nebraska~20K0.94×
35North Carolina~100K0.93×
36Wisconsin~60K0.93×
37Massachusetts~70K0.92×
38Maryland~60K0.85×
39Washington~70K0.84×
40Virginia~80K0.82×
41Delaware~8K0.77×
42New York~200K0.76×
43Oregon~30K0.73×
44Wyoming~5K0.72×
45Washington, District of Columbia~5K0.63×
46Vermont~4K0.61×
47South Dakota~6K0.59×
48Maine~8K0.56×
49Hawaii~9K0.55×
50Montana~6K0.52×
Fig. 06

Affinity by region

Affinity by region — Monster Jam, United States
0.52×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Monster Jam audience vs. the country average
#·InterestCategoryAffinity×
01Car ToysShopping41.52×
02Monster Jam World FinalsSports36.77×
03Beta (motorcycle manufacturer)Cars & Mobility36.46×
04James MurrayLiterature30.28×
05Raymond James StadiumSports30.10×
06Sal VulcanoMovies & TV26.67×
07College Football Championship GameSports15.56×
08Monster truckCars & Mobility15.36×
09Nitro CircusSports14.68×
10Disney on IceTravel & Leisure10.12×
11Mud boggingSports10.02×
12College Football PlayoffSports7.21×
13Kyle BuschSports5.61×
14Tampa Bay BuccaneersSports4.76×
15NASCARSports3.07×
16Peppa PigKids & Family2.95×
17AutoZoneCars & Mobility2.30×
18Trader Joe'sShopping1.94×
19FloridaTravel & Leisure1.75×
20NFLSports1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Monster Jam audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Monster Jam audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
ExtroversionTHRILL1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Monster Jam audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Monster Jam over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/monster-jam-42635” · Methodology