Rascasse Audience Intelligence

Monster Jam Audience in United States

A data profile of the people who buy, follow and care about Monster Jam in United States — modelled from more than twelve digital signal sources. Monster Jam has an estimated audience of 2,890,209 people in United States.

#14among Motorsport in United States#131among Event in United States#946in Sports

The average Monster Jam fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monster truck, Car Toys, Monster Jam World Finals, with strongest over-indexing on Monster truck (15.36× the country average).

Demographically, the Monster Jam audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster Jam fan in United States is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Monster truck.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster Jam profile in United States.

Audience size
2.9M
in United States
Gender
45.6%♀
54.4% male
Age
39.9
average years
Country rank
#10619
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monster Jam fans

45.6% are female, 54.4% are male, average age 39.9.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Monster Jam audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.9
Estimated audience size2,890,209
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Monster Jam audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3925%
40-4922%
50+18%
Fig. 04

Worldwide distribution

64.5%

of the worldwide Monster Jam audience comes from United States.

Worldwide audience distribution share by country for Monster Jam
CountryShare
United States64.5%
Canada3.8%
Mexico3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster Jam audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster Jam fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.60×
02California~500K1.54×
03Texas~400K1.50×
04Arizona~80K1.38×
05Indiana~70K1.36×
06Rhode Island~10K1.27×
07Florida~200K1.25×
08Michigan~90K1.25×
09Kentucky~40K1.22×
10Ohio~100K1.21×
11Alabama~50K1.21×
12Minnesota~50K1.19×
13Missouri~50K1.18×
14Utah~30K1.18×
15West Virginia~20K1.18×
16Louisiana~40K1.17×
17Idaho~20K1.17×
18South Carolina~50K1.13×
19Mississippi~30K1.12×
20Pennsylvania~100K1.09×
21Connecticut~30K1.09×
22Kansas~20K1.08×
23Illinois~100K1.07×
24Iowa~30K1.05×
25Georgia~90K1.03×
26New Jersey~70K1.01×
27North Dakota~6K1.01×
28New Hampshire~10K1.00×
29Colorado~50K0.99×
30Tennessee~60K0.98×
31Nevada~30K0.98×
32Oklahoma~30K0.95×
33Arkansas~20K0.95×
34Nebraska~10K0.94×
35North Carolina~80K0.93×
36Wisconsin~40K0.93×
37Massachusetts~50K0.92×
38Maryland~40K0.85×
39Washington~50K0.84×
40Virginia~60K0.82×
41Delaware~6K0.77×
42New York~100K0.76×
43Oregon~20K0.73×
44Wyoming~3K0.72×
45Washington, District of Columbia~5K0.63×
46Vermont~3K0.61×
47South Dakota~4K0.59×
48Maine~6K0.56×
49Hawaii~7K0.55×
50Montana~4K0.52×
Fig. 06

Affinity by region

Affinity by region — Monster Jam, United States
0.52×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster Jam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster Jam audience
#·InterestCategoryAffinity×
01Car ToysShopping41.52×
02Monster Jam World FinalsSports36.77×
03Beta (motorcycle manufacturer)Cars & Mobility36.46×
04James MurrayLiterature30.28×
05Raymond James StadiumSports30.10×
06Sal VulcanoMovies & TV26.67×
07College Football Championship GameSports15.56×
08Monster truckCars & Mobility15.36×
09Nitro CircusSports14.68×
10Disney on IceTravel & Leisure10.12×
11Mud boggingSports10.02×
12Kyle BuschSports5.61×
13Tampa Bay BuccaneersSports4.76×
14NASCARSports3.07×
15AutoZoneCars & Mobility2.30×
16Trader Joe'sShopping1.94×
17Texas RoadhouseFood & Beverages1.89×
18Eastern Time ZonePolitics & Society1.85×
19FloridaTravel & Leisure1.75×
20NFLSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster Jam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster Jam audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
ExtroversionTHRILL1.40×
DIY MentalityTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster Jam audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.94×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monster Jam have in United States?

Monster Jam has an estimated audience of 2,890,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monster Jam fans?

45.6% of Monster Jam fans are female, 54.4% are male, with an average age of 39.9 years.

03

Which brands do Monster Jam fans like most?

Monster Jam fans show strongest brand affinity for Monster truck (15.36×), Car Toys (41.52×), and Monster Jam World Finals (36.77×) over the country average.

04

Where do Monster Jam fans live in United States?

Monster Jam fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Monster Jam fans also like?

Beyond Monster Jam itself, the audience over-indexes on Car Toys (41.52×), Monster Jam World Finals (36.77×), Beta (motorcycle manufacturer) (36.46×), and Sal Vulcano (26.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Monster Jam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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