Rascasse Audience Intelligence

All-terrain vehicle Audience in United States

Name: All-terrain vehicle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about All-terrain vehicle in United States — modelled from more than twelve digital signal sources. All-terrain vehicle has an estimated audience of 21,705,047 people in United States.

#6among Car type in United States #1008among Topic in United States #45in Cars & Mobility

The average All-terrain vehicle fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All-terrain vehicle profile in United States.

Audience size

21.7M

in United States

Gender

18.8%♀

81.2% male

Age

38.4

average years

Country rank

#1471

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of All-terrain vehicle fans

18.8% are female, 81.2% are male, average age 38.4.

Fig. 02

Gender split

18.8%

Female

81.2%

Male

Demographic split for All-terrain vehicle audience in United States
Metric	Value
Female	18.8%
Male	81.2%
Average age	38.4
Estimated audience size	21,705,047

Fig. 03

Age distribution

Age distribution of the All-terrain vehicle audience in United States
Age bracket	Share	%
16-19		23%
20-29		19%
30-39		19%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

28.4%

of the worldwide All-terrain vehicle audience comes from United States.

Worldwide audience distribution share by country for All-terrain vehicle
Country	Share
United States	28.4%
Germany	4.7%
Italy	4.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All-terrain vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

All-terrain vehicle fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~400K	2.07×
02	Louisiana	~500K	1.65×
03	Alabama	~500K	1.51×
04	Arkansas	~300K	1.50×
05	Alaska	~60K	1.38×
06	South Carolina	~400K	1.33×
07	North Dakota	~60K	1.30×
08	Texas	~2.5M	1.24×
09	Georgia	~800K	1.21×
10	West Virginia	~100K	1.18×
11	Tennessee	~500K	1.16×
12	Kentucky	~300K	1.15×
13	New Mexico	~100K	1.14×
14	North Carolina	~700K	1.10×
15	Oklahoma	~300K	1.09×
16	Utah	~200K	1.01×
17	Nebraska	~100K	1.00×
18	South Dakota	~50K	1.00×
19	Missouri	~300K	0.99×
20	Minnesota	~300K	0.99×
21	Iowa	~200K	0.99×
22	Montana	~60K	0.99×
23	Indiana	~400K	0.98×
24	Maine	~80K	0.98×
25	Colorado	~300K	0.96×
26	Kansas	~200K	0.96×
27	Vermont	~40K	0.96×
28	Wisconsin	~300K	0.95×
29	Idaho	~100K	0.95×
30	New Hampshire	~80K	0.94×
31	Michigan	~500K	0.93×
32	Virginia	~500K	0.91×
33	Ohio	~600K	0.88×
34	Delaware	~50K	0.88×
35	Hawaii	~80K	0.87×
36	Rhode Island	~60K	0.84×
37	Florida	~1M	0.82×
38	Washington, District of Columbia	~50K	0.80×
39	Illinois	~600K	0.79×
40	Arizona	~400K	0.79×
41	Maryland	~300K	0.79×
42	Pennsylvania	~600K	0.77×
43	Oregon	~200K	0.77×
44	Nevada	~200K	0.77×
45	Connecticut	~200K	0.75×
46	Washington	~300K	0.72×
47	Massachusetts	~300K	0.67×
48	New York	~800K	0.64×
49	New Jersey	~300K	0.63×
50	California	~1.5M	0.60×

Affinity by region — All-terrain vehicle, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

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Used car (41,105,387)
RVs (36,257,992)
Used Cars (24,271,198)
Muscle car (23,018,297)

See All-terrain vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for All-terrain vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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