CarMax Audience in United States

CarMax logo

CarMax has an estimated audience of 28,498,691 people in United States. 32.8% are female, 67.2% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Carvana, Kelley Blue Book, CarGurus, Carfax (company), Enterprise Rent-A-Car.

The average CarMax fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carvana, Kelley Blue Book, CarGurus, with strongest over-indexing on Carvana (10.39× the country average). Demographically, the CarMax audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Used cars

Demographics of CarMax fans

Demographic split for CarMax audience in United States
MetricValue
Female32.8%
Male67.2%
Average age42.2
Estimated audience size28,498,691

Audience persona

The typical CarMax fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Carvana.

Top regions in United States

Top regions ranked by reach for CarMax in United States
RegionReachAffinity
California5,454,4681.74×
Texas3,895,8931.59×
Florida2,704,8171.4×
Georgia1,795,5862.05×
North Carolina1,516,3481.77×
Virginia1,386,8922×
Illinois1,255,9301.32×
Tennessee1,111,4751.94×
Maryland922,2971.88×
South Carolina883,5542.06×
New York784,2120.49×
Pennsylvania567,0530.59×
Ohio566,6000.65×
Louisiana554,1041.51×
Nevada548,4561.99×
Alabama533,5401.34×
Colorado520,7551.16×
New Jersey501,6730.69×
Arizona495,8910.85×
Washington480,8280.84×
Missouri477,7411.04×
Indiana453,4650.87×
Mississippi452,9341.93×
Massachusetts424,6030.76×
Kentucky319,6260.89×
Wisconsin310,6410.72×
Oregon308,5640.94×
Kansas293,7431.31×
Connecticut289,8181.01×
Oklahoma277,6750.88×
New Mexico259,7581.82×
Michigan230,7690.31×
Minnesota168,9860.41×
Utah154,1070.6×
Iowa129,7730.55×
Arkansas108,5900.46×
Nebraska108,1850.76×
Idaho104,5140.73×
Delaware102,1241.3×
Rhode Island84,3420.93×
Maine84,0850.82×
Washington, District of Columbia82,4040.96×
New Hampshire78,3050.7×
West Virginia73,0040.55×
Hawaii22,0260.18×
Montana21,1940.27×
Wyoming19,7090.47×
Vermont15,5500.31×
South Dakota14,9850.23×
North Dakota12,7700.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CarMax audience
BrandAffinityCategory
Carvana10.39×Cars & Mobility
Kelley Blue Book6.06×Movies & TV
CarGurus4.47×Cars & Mobility
Carfax (company)6.36×Cars & Mobility
Enterprise Rent-A-Car4.31×Cars & Mobility
TrueCar8.94×Cars & Mobility
AutoZone2.32×Cars & Mobility
Autotrader3.95×Cars & Mobility
Used Cars2.88×Cars & Mobility
Car Sales19.74×Cars & Mobility
Richmond, Virginia4.48×Travel & Leisure
Edmunds.com9.83×Cars & Mobility
Deer2.62×Pets & Animals
O'Reilly Auto Parts2.57×Cars & Mobility
Flatline2.14×Technology & Electronics
Trophy hunting2.43×Sports
Advance Auto Parts2.5×Cars & Mobility
SUVs1.52×Cars & Mobility
Used car1.8×Cars & Mobility
Toyota1.83×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CarMax audience
TraitClusterScore
Quality AwarenessPREMIUM1.57
Family OrientationCONSERVATISM1.2
Need for SecurityCONSERVATISM1.11
Price SensitivityPREMIUM1.09
Luxury OrientationPREMIUM1.05
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for CarMax
CountryShare
United States89.4%
China2.5%
India1.1%

See CarMax audiences in other countries

More Used cars audiences in United States

Frequently asked questions

How many fans does CarMax have in United States?

CarMax has an estimated audience of 28,498,691 people in United States, concentrated in California and Texas.

What is the gender split and age of CarMax fans?

32.8% of CarMax fans are female, 67.2% are male, with an average age of 42.2 years.

Which brands do CarMax fans like most?

CarMax fans show strongest brand affinity for Carvana (10.39×), Kelley Blue Book (6.06×), and CarGurus (4.47×) over the country average.

Where do CarMax fans live in United States?

CarMax fans in United States are most concentrated in California (reach 5,454,468), Texas (reach 3,895,893), and Florida (reach 2,704,817). These three regions account for the largest share of the active audience.

What other brands do CarMax fans also like?

Beyond CarMax itself, the audience over-indexes on Kelley Blue Book (6.06×), CarGurus (4.47×), Carfax (company) (6.36×), and Enterprise Rent-A-Car (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CarMax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.