A data profile of the people who buy, follow and care about Flatline in United States — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 33,959,373 people in United States.
The average Flatline fan in United States is 36.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Maps, Bank of America, AutoZone, with strongest over-indexing on Google Maps (2.15× the country average).
Demographically, the Flatline audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Flatline fan in United States is more female, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Flatline profile in United States.
57.6% are female, 42.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 36.5 |
| Estimated audience size | 33,959,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Flatline audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
Where the Flatline audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~4M | 1.34× | |
| 02 | Georgia | ~1.5M | 1.27× | |
| 03 | California | ~4.5M | 1.20× | |
| 04 | Alabama | ~500K | 1.16× | |
| 05 | New York | ~2M | 1.13× | |
| 06 | Louisiana | ~500K | 1.13× | |
| 07 | Virginia | ~900K | 1.10× | |
| 08 | Arkansas | ~300K | 1.10× | |
| 09 | Mississippi | ~300K | 1.10× | |
| 10 | Nevada | ~400K | 1.09× | |
| 11 | New Jersey | ~900K | 1.06× | |
| 12 | Washington | ~700K | 1.06× | |
| 13 | Oklahoma | ~400K | 1.06× | |
| 14 | Hawaii | ~200K | 1.06× | |
| 15 | Florida | ~2.5M | 1.05× | |
| 16 | North Carolina | ~1M | 1.05× | |
| 17 | Arizona | ~700K | 1.05× | |
| 18 | Maryland | ~600K | 1.05× | |
| 19 | Indiana | ~600K | 1.03× | |
| 20 | Oregon | ~400K | 1.03× | |
| 21 | Pennsylvania | ~1M | 1.02× | |
| 22 | Tennessee | ~700K | 1.02× | |
| 23 | Idaho | ~200K | 1.02× | |
| 24 | Ohio | ~1M | 1.01× | |
| 25 | South Carolina | ~500K | 1.01× | |
| 26 | Illinois | ~1M | 1.00× | |
| 27 | Kentucky | ~400K | 1.00× | |
| 28 | Kansas | ~300K | 1.00× | |
| 29 | West Virginia | ~200K | 1.00× | |
| 30 | Delaware | ~90K | 1.00× | |
| 31 | Alaska | ~70K | 1.00× | |
| 32 | Missouri | ~500K | 0.99× | |
| 33 | Connecticut | ~300K | 0.99× | |
| 34 | Utah | ~300K | 0.97× | |
| 35 | Massachusetts | ~600K | 0.96× | |
| 36 | Minnesota | ~500K | 0.96× | |
| 37 | Nebraska | ~200K | 0.96× | |
| 38 | Washington, District of Columbia | ~100K | 0.96× | |
| 39 | North Dakota | ~70K | 0.96× | |
| 40 | New Hampshire | ~100K | 0.95× | |
| 41 | Rhode Island | ~100K | 0.95× | |
| 42 | Michigan | ~800K | 0.94× | |
| 43 | New Mexico | ~200K | 0.94× | |
| 44 | South Dakota | ~70K | 0.94× | |
| 45 | Vermont | ~60K | 0.94× | |
| 46 | Wisconsin | ~500K | 0.92× | |
| 47 | Maine | ~100K | 0.91× | |
| 48 | Montana | ~90K | 0.91× | |
| 49 | Iowa | ~300K | 0.89× | |
| 50 | Colorado | ~500K | 0.88× |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 2.15× | ||
| 02 | CarGurus | Cars & Mobility | 2.15× | ||
| 03 | Enterprise Rent-A-Car | Cars & Mobility | 2.15× | ||
| 04 | O'Reilly Auto Parts | Cars & Mobility | 2.15× | ||
| 05 | Advance Auto Parts | Cars & Mobility | 2.15× | ||
| 06 | Dairy Queen | Food & Beverages | 2.15× | ||
| 07 | Used Cars | Cars & Mobility | 2.15× | ||
| 08 | Carvana | Cars & Mobility | 2.15× | ||
| 09 | Electric car | Cars & Mobility | 2.15× | ||
| 10 | CarMax | Cars & Mobility | 2.14× | ||
| 11 | Car dealership | Cars & Mobility | 1.86× | ||
| 12 | Bank of America | Business & Career | 1.81× | ||
| 13 | NASDAQ | Business & Career | 1.71× | ||
| 14 | Logistics | Business & Career | 1.65× | ||
| 15 | AutoZone | Cars & Mobility | 1.61× | ||
| 16 | Radio | Technology & Electronics | 1.61× | ||
| 17 | Popeyes Louisiana Kitchen | Food & Beverages | 1.60× | ||
| 18 | High school | Business & Career | 1.58× | ||
| 19 | KFC | Food & Beverages | 1.57× | ||
| 20 | Piano | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Risk Appetite | THRILL | 1.31× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Flatline has an estimated audience of 33,959,373 people in United States, concentrated in California and Texas.
57.6% of Flatline fans are female, 42.4% are male, with an average age of 36.5 years.
Flatline fans show strongest brand affinity for Google Maps (2.15×), Bank of America (1.81×), and AutoZone (1.61×) over the country average.
Flatline fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Flatline itself, the audience over-indexes on Bank of America (1.81×), AutoZone (1.61×), CarMax (2.14×), and CarGurus (2.15×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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