Carvana Audience in United States

Carvana logo

Carvana has an estimated audience of 22,839,927 people in United States. 32.1% are female, 67.9% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: CarMax, CarGurus, Carfax (company), Nissan Versa, Kelley Blue Book.

The average Carvana fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarMax, CarGurus, Carfax (company), with strongest over-indexing on CarMax (8.64× the country average). Demographically, the Carvana audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Consulting

Demographics of Carvana fans

Demographic split for Carvana audience in United States
MetricValue
Female32.1%
Male67.9%
Average age42.1
Estimated audience size22,839,927

Audience persona

The typical Carvana fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for CarMax.

Top regions in United States

Top regions ranked by reach for Carvana in United States
RegionReachAffinity
Texas2,245,6241.14×
California2,006,8910.8×
Florida1,591,7451.03×
Georgia1,232,3901.75×
New York1,139,1410.89×
Pennsylvania975,8571.27×
Ohio941,6621.34×
North Carolina856,6091.25×
Michigan708,0131.19×
Arizona699,0741.5×
Virginia668,3411.2×
New Jersey655,2761.13×
Illinois652,8120.86×
Tennessee629,5771.37×
South Carolina603,0231.75×
Alabama521,3761.63×
Indiana505,9111.21×
Missouri442,4531.2×
Kentucky367,6531.28×
Massachusetts364,0740.81×
Maryland358,5080.91×
Colorado336,8830.94×
Wisconsin336,8550.98×
Louisiana335,0651.14×
Washington332,7250.73×
Oklahoma330,0171.3×
Arkansas312,4341.66×
Connecticut281,3511.23×
Nevada243,4371.1×
Mississippi235,4601.25×
Minnesota219,7700.67×
Kansas179,5441×
New Mexico177,9141.55×
Oregon175,0740.67×
Iowa139,1870.74×
West Virginia132,3011.24×
Utah124,6190.61×
Nebraska95,8650.84×
New Hampshire73,8240.82×
Idaho73,4330.64×
Delaware67,0411.06×
Rhode Island59,1990.81×
Maine53,8020.66×
Washington, District of Columbia39,4750.58×
Montana32,0260.51×
Wyoming28,6530.85×
Vermont24,9890.62×
South Dakota24,2240.46×
North Dakota22,1610.47×
Hawaii16,6830.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carvana audience
BrandAffinityCategory
CarMax8.64×Cars & Mobility
CarGurus7.02×Cars & Mobility
Carfax (company)7.09×Cars & Mobility
Nissan Versa24.89×Cars & Mobility
Kelley Blue Book5.13×Movies & TV
We Buy Any Car33.91×Cars & Mobility
TrueCar8.7×Cars & Mobility
AutoZone2.24×Cars & Mobility
Enterprise Car Sales10.75×Cars & Mobility
PistonHeads29.08×Cars & Mobility
Craigslist1.86×Shopping
Autotrader3.09×Cars & Mobility
Motor vehicle1.61×Cars & Mobility
Enterprise Rent-A-Car2.47×Cars & Mobility
SUVs1.61×Cars & Mobility
Edmunds.com9.63×Cars & Mobility
Used car1.97×Cars & Mobility
Flatline2.15×Technology & Electronics
Used Cars2.52×Cars & Mobility
Wheel1.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carvana audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
Need for SecurityCONSERVATISM1.23
ExtroversionTHRILL1.2
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.15
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Carvana
CountryShare
United States95.3%
China0.7%
Canada0.7%

See Carvana audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Carvana have in United States?

Carvana has an estimated audience of 22,839,927 people in United States, concentrated in Texas and California.

What is the gender split and age of Carvana fans?

32.1% of Carvana fans are female, 67.9% are male, with an average age of 42.1 years.

Which brands do Carvana fans like most?

Carvana fans show strongest brand affinity for CarMax (8.64×), CarGurus (7.02×), and Carfax (company) (7.09×) over the country average.

Where do Carvana fans live in United States?

Carvana fans in United States are most concentrated in Texas (reach 2,245,624), California (reach 2,006,891), and Florida (reach 1,591,745). These three regions account for the largest share of the active audience.

What other brands do Carvana fans also like?

Beyond Carvana itself, the audience over-indexes on CarGurus (7.02×), Carfax (company) (7.09×), Nissan Versa (24.89×), and Kelley Blue Book (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carvana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.