Enterprise Car Sales Audience in United States

Enterprise Car Sales has an estimated audience of 1,811,923 people in United States. 31.2% are female, 68.8% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Alamo Rent a Car, Autism Awareness, Honda Pilot, Carvana.

The average Enterprise Car Sales fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Alamo Rent a Car, Autism Awareness, with strongest over-indexing on Enterprise Rent-A-Car (43.77× the country average). Demographically, the Enterprise Car Sales audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Enterprise Car Sales fans

Demographic split for Enterprise Car Sales audience in United States
MetricValue
Female31.2%
Male68.8%
Average age38.1
Estimated audience size1,811,923

Audience persona

The typical Enterprise Car Sales fan in United States is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Enterprise Car Sales in United States
RegionReachAffinity
California216,2581.09×
Texas197,7301.27×
Florida135,0521.1×
Pennsylvania88,4391.45×
Missouri80,7882.77×
North Carolina80,0231.47×
New York79,9180.79×
Georgia78,3021.4×
Virginia66,2791.5×
Illinois58,6840.97×
Maryland49,3491.58×
Louisiana48,8372.09×
Ohio47,2120.85×
New Jersey45,2450.98×
Tennessee43,4171.19×
South Carolina40,5581.49×
Michigan37,9890.8×
Alabama37,9501.5×
Indiana37,1921.12×
Arizona36,1100.98×
Washington33,6640.93×
Colorado27,6070.97×
Oklahoma24,6731.23×
Kentucky24,2221.07×
Massachusetts22,6190.63×
Minnesota21,5980.83×
Mississippi21,4031.43×
Nevada19,4881.11×
West Virginia17,9552.13×
Oregon16,7100.8×
Connecticut16,2150.89×
Kansas14,9471.05×
Wisconsin14,1940.52×
New Mexico10,9691.21×
Iowa10,2790.69×
Arkansas9,8580.66×
Utah9,4270.58×
Delaware8,1891.64×
Nebraska6,8830.76×
Washington, District of Columbia4,4600.82×
New Hampshire4,4520.62×
Idaho3,9970.44×
Maine3,2650.5×
Hawaii2,6430.34×
Rhode Island2,6160.45×
Montana2,0540.41×
North Dakota1,5540.42×
South Dakota1,3990.33×
Wyoming1,3690.51×
Alaska1,2380.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enterprise Car Sales audience
BrandAffinityCategory
Enterprise Rent-A-Car43.77×Cars & Mobility
Alamo Rent a Car59.63×Cars & Mobility
Autism Awareness19.03×Health
Honda Pilot33.44×Cars & Mobility
Carvana13.17×Cars & Mobility
Acura MDX36.33×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Honda Ridgeline41.01×Cars & Mobility
Acura RDX45.98×Cars & Mobility
Microblogging12.67×Technology & Electronics
Van12.4×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Acura TLX34.32×Cars & Mobility
Honda Accord18.39×Cars & Mobility
Will Poulter19.8×Movies & TV
Income tax13.19×Business & Career
OnStar36.2×Cars & Mobility
Used car4.73×Cars & Mobility
Planet Fitness3.73×Sports
Toyota Highlander12.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enterprise Car Sales audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
Pet OwnershipJOY1.56
Career OrientationPOWER1.5
IndulgenceJOY1.49
Price SensitivityPREMIUM1.42
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Enterprise Car Sales
CountryShare
United States94.8%
United Kingdom1.7%
Germany1.1%

See Enterprise Car Sales audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Enterprise Car Sales have in United States?

Enterprise Car Sales has an estimated audience of 1,811,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Enterprise Car Sales fans?

31.2% of Enterprise Car Sales fans are female, 68.8% are male, with an average age of 38.1 years.

Which brands do Enterprise Car Sales fans like most?

Enterprise Car Sales fans show strongest brand affinity for Enterprise Rent-A-Car (43.77×), Alamo Rent a Car (59.63×), and Autism Awareness (19.03×) over the country average.

Where do Enterprise Car Sales fans live in United States?

Enterprise Car Sales fans in United States are most concentrated in California (reach 216,258), Texas (reach 197,730), and Florida (reach 135,052). These three regions account for the largest share of the active audience.

What other brands do Enterprise Car Sales fans also like?

Beyond Enterprise Car Sales itself, the audience over-indexes on Alamo Rent a Car (59.63×), Autism Awareness (19.03×), Honda Pilot (33.44×), and Carvana (13.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise Car Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.