Rascasse Audience Intelligence

Enterprise Car Sales Target Market in United States

A data profile of the people who buy, follow and care about Enterprise Car Sales in United States — modelled from more than twelve digital signal sources. Enterprise Car Sales has an estimated audience of 1,858,959 people in United States.

#1547among Brand in United States#501in Cars & Mobility

The average Enterprise Car Sales fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Pilot, Acura MDX, Enterprise Rent-A-Car, with strongest over-indexing on Honda Pilot (66.44× the country average).

Demographically, the Enterprise Car Sales audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enterprise Car Sales fan in United States is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise Car Sales profile in United States.

Audience size
1.9M
in United States
Gender
31.2%♀
68.8% male
Age
38.1
average years
Country rank
#15087
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Enterprise Car Sales

31.2% are female, 68.8% are male, average age 38.1.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Enterprise Car Sales audience in United States
MetricValue
Female31.2%
Male68.8%
Average age38.1
Estimated audience size1,858,959
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Enterprise Car Sales audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Enterprise Car Sales audience comes from United States.

Worldwide audience distribution share by country for Enterprise Car Sales
CountryShare
United States95.0%
United Kingdom1.7%
Germany1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise Car Sales audience in United States is strongest.

Fig. 05

Top regions by affinity

Enterprise Car Sales customers by region in United States
#RegionReachAffinity×
01Missouri~80K2.62×
02West Virginia~20K2.24×
03Louisiana~50K2.22×
04Delaware~8K1.61×
05Maryland~50K1.56×
06Alabama~40K1.56×
07Mississippi~20K1.50×
08Pennsylvania~90K1.47×
09Virginia~60K1.47×
10South Carolina~40K1.44×
11North Carolina~70K1.35×
12New Mexico~10K1.35×
13Oklahoma~30K1.30×
14Georgia~70K1.28×
15Texas~200K1.22×
16Tennessee~40K1.17×
17Nevada~20K1.12×
18Kentucky~20K1.09×
19Florida~100K1.08×
20Kansas~10K1.05×
21California~200K1.04×
22Indiana~30K1.03×
23Arizona~40K0.99×
24New Jersey~40K0.95×
25Colorado~30K0.95×
26Illinois~50K0.90×
27Washington~30K0.87×
28Minnesota~20K0.87×
29Connecticut~20K0.86×
30Ohio~50K0.85×
31Oregon~20K0.79×
32Washington, District of Columbia~4K0.79×
33Michigan~40K0.78×
34New York~80K0.76×
35Nebraska~7K0.75×
36Iowa~10K0.71×
37Arkansas~10K0.69×
38New Hampshire~5K0.66×
39Utah~10K0.65×
40Massachusetts~20K0.60×
41Maine~4K0.60×
42Wisconsin~20K0.57×
43Vermont~2K0.54×
44North Dakota~2K0.49×
45Idaho~4K0.47×
46Rhode Island~3K0.47×
47Montana~2K0.46×
48Alaska~2K0.46×
49South Dakota~2K0.44×
50Hawaii~3K0.37×
Fig. 06

Affinity by region

Affinity by region — Enterprise Car Sales, United States
0.37×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise Car Sales audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise Car Sales audience
#·InterestCategoryAffinity×
01Acura RDXCars & Mobility89.54×
02Honda RidgelineCars & Mobility86.81×
03Acura TLXCars & Mobility74.95×
04Acura MDXCars & Mobility68.59×
05Honda PilotCars & Mobility66.44×
06EuropcarCars & Mobility44.34×
07Nissan MaximaCars & Mobility39.65×
08OnStarCars & Mobility30.64×
09Alamo Rent a CarCars & Mobility26.15×
10Toyota HighlanderCars & Mobility22.71×
11Enterprise Rent-A-CarCars & Mobility20.42×
12Will PoulterMovies & TV18.12×
13TrueCarCars & Mobility13.11×
14CarvanaCars & Mobility10.75×
15VanCars & Mobility9.61×
16Used carCars & Mobility7.42×
17Used CarsCars & Mobility6.64×
18CarMaxCars & Mobility5.78×
19Solar energyHome & Garden4.67×
20SUVsCars & Mobility3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise Car Sales audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enterprise Car Sales audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.98×
Career OrientationPOWER1.74×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enterprise Car Sales audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Enterprise Car Sales's target market in United States?

Enterprise Car Sales's target market in United States covers an estimated 1,858,959 people, concentrated in California and Texas.

02

What is the gender split and age of Enterprise Car Sales customers?

31.2% of the Enterprise Car Sales audience are female, 68.8% are male, with an average age of 38.1 years.

03

Which brands do Enterprise Car Sales fans like most?

Enterprise Car Sales fans show strongest brand affinity for Honda Pilot (66.44×), Acura MDX (68.59×), and Enterprise Rent-A-Car (20.42×) over the country average.

04

Where do Enterprise Car Sales fans live in United States?

Enterprise Car Sales fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Enterprise Car Sales fans also like?

Beyond Enterprise Car Sales itself, the audience over-indexes on Acura MDX (68.59×), Enterprise Rent-A-Car (20.42×), Honda Ridgeline (86.81×), and Acura TLX (74.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Enterprise Car Sales audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise Car Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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