Europcar Audience in United States
Europcar has an estimated audience of 326,374 people in United States. 39.2% are female, 60.8% are male, average age 35.8. Top regions: California, Florida, New York. Top brand affinities: Westfield Sydney, Glashütte Original, Sixt, Bell & Ross, Saba.
The average Europcar fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Westfield Sydney, Glashütte Original, Sixt, with strongest over-indexing on Westfield Sydney (313.9× the country average). Demographically, the Europcar audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of Europcar fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 35.8 |
| Estimated audience size | 326,374 |
Audience persona
The typical Europcar fan in United States is more male, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Westfield Sydney.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,032 | 1.73× |
| Florida | 37,773 | 1.71× |
| New York | 33,186 | 1.82× |
| Texas | 32,252 | 1.15× |
| New Jersey | 13,389 | 1.61× |
| Illinois | 12,433 | 1.14× |
| Georgia | 11,415 | 1.14× |
| Virginia | 11,399 | 1.43× |
| Massachusetts | 11,131 | 1.73× |
| Washington | 10,082 | 1.54× |
| Pennsylvania | 9,233 | 0.84× |
| North Carolina | 8,523 | 0.87× |
| Colorado | 8,467 | 1.65× |
| Michigan | 6,486 | 0.76× |
| Arizona | 6,458 | 0.97× |
| Maryland | 6,206 | 1.11× |
| Ohio | 6,099 | 0.61× |
| Connecticut | 4,931 | 1.51× |
| Oregon | 4,899 | 1.31× |
| Minnesota | 4,222 | 0.9× |
| South Carolina | 4,049 | 0.82× |
| Tennessee | 4,048 | 0.62× |
| Washington, District of Columbia | 3,797 | 3.87× |
| Wisconsin | 3,742 | 0.76× |
| Nevada | 3,559 | 1.13× |
| Utah | 3,321 | 1.14× |
| Indiana | 3,068 | 0.51× |
| Missouri | 2,906 | 0.55× |
| Alabama | 2,255 | 0.49× |
| Louisiana | 2,238 | 0.53× |
| Kentucky | 1,951 | 0.48× |
| Maine | 1,808 | 1.55× |
| Hawaii | 1,719 | 1.23× |
| Oklahoma | 1,658 | 0.46× |
| Kansas | 1,560 | 0.61× |
| New Hampshire | 1,505 | 1.17× |
| Iowa | 1,345 | 0.5× |
| Idaho | 1,237 | 0.76× |
| Rhode Island | 1,214 | 1.17× |
| New Mexico | 1,173 | 0.72× |
| Arkansas | 1,040 | 0.39× |
| Mississippi | 944 | 0.35× |
| Vermont | 788 | 1.37× |
| Nebraska | 688 | 0.42× |
| Alaska | 681 | 0.97× |
| Montana | 636 | 0.7× |
| Delaware | 619 | 0.69× |
| West Virginia | 471 | 0.31× |
| Wyoming | 282 | 0.58× |
| South Dakota | 258 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Westfield Sydney | 313.9× | Travel & Leisure |
| Glashütte Original | 145.85× | Fashion & Accessoires |
| Sixt | 64.16× | Cars & Mobility |
| Bell & Ross | 108.13× | Fashion & Accessoires |
| Saba | 108.86× | Travel & Leisure |
| Harris Scarfe | 443.72× | Home & Garden |
| Ginny And Georgia | 22.83× | Movies & TV |
| Enterprise Rent-A-Car | 13.1× | Cars & Mobility |
| Jurlique | 169.15× | Beauty & Wellness |
| Malaysia Airlines | 54.71× | Travel & Leisure |
| RedBalloon | 146.49× | Shopping |
| Enterprise Car Sales | 44.34× | Cars & Mobility |
| Emilio Pucci | 39.28× | Fashion & Accessoires |
| Maggie Beer | 371.17× | Food & Beverages |
| Wiltshire | 96.06× | Travel & Leisure |
| Havaianas | 44.97× | Fashion & Accessoires |
| Richard Mille | 30.64× | Fashion & Accessoires |
| Oroton | 122.23× | Fashion & Accessoires |
| Ulysse Nardin | 35.44× | Fashion & Accessoires |
| Baume et Mercier | 40.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.7 |
| Quality Awareness | PREMIUM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Indulgence | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.47 |
| Risk Appetite | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.5% |
| France | 13.0% |
| Italy | 9.6% |
See Europcar audiences in other countries
More Car rental / sharing audiences in United States
- Enterprise Rent-A-Car (26,564,257)
- Uber (14,646,250)
- Hertz (10,566,663)
- National Car Rental (5,393,841)
- Lyft (4,516,337)
Frequently asked questions
How many fans does Europcar have in United States?
Europcar has an estimated audience of 326,374 people in United States, concentrated in California and Florida.
What is the gender split and age of Europcar fans?
39.2% of Europcar fans are female, 60.8% are male, with an average age of 35.8 years.
Which brands do Europcar fans like most?
Europcar fans show strongest brand affinity for Westfield Sydney (313.9×), Glashütte Original (145.85×), and Sixt (64.16×) over the country average.
Where do Europcar fans live in United States?
Europcar fans in United States are most concentrated in California (reach 62,032), Florida (reach 37,773), and New York (reach 33,186). These three regions account for the largest share of the active audience.
What other brands do Europcar fans also like?
Beyond Europcar itself, the audience over-indexes on Glashütte Original (145.85×), Sixt (64.16×), Bell & Ross (108.13×), and Saba (108.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Europcar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.