Rascasse Audience Intelligence

Europcar Target Market in United States

A data profile of the people who buy, follow and care about Europcar in United States — modelled from more than twelve digital signal sources. Europcar has an estimated audience of 329,512 people in United States.

#12among Car rental / sharing in United States#4760among Brand in United States#1242in Cars & Mobility

The average Europcar fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Westfield Sydney, Sixt, Bell & Ross, with strongest over-indexing on Westfield Sydney (313.9× the country average).

Demographically, the Europcar audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Europcar fan in United States is more male, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Westfield Sydney.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Europcar profile in United States.

Audience size
330K
in United States
Gender
39.2%♀
60.8% male
Age
35.8
average years
Country rank
#46043
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Europcar

39.2% are female, 60.8% are male, average age 35.8.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Europcar audience in United States
MetricValue
Female39.2%
Male60.8%
Average age35.8
Estimated audience size329,512
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Europcar audience in United States
Age bracketShare%
16-1936%
20-2913%
30-3915%
40-4916%
50+19%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Europcar audience comes from United States.

Worldwide audience distribution share by country for Europcar
CountryShare
Germany16.5%
France12.9%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Europcar audience in United States is strongest.

Fig. 05

Top regions by affinity

Europcar customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.29×
02New York~30K1.89×
03Florida~40K1.70×
04Massachusetts~10K1.65×
05Colorado~8K1.65×
06California~60K1.63×
07New Jersey~10K1.58×
08Connecticut~5K1.48×
09Washington~9K1.43×
10Maine~2K1.40×
11Vermont<1K1.33×
12New Hampshire~2K1.28×
13Virginia~10K1.27×
14Nevada~4K1.21×
15Rhode Island~1K1.20×
16Oregon~4K1.19×
17Utah~3K1.17×
18Hawaii~2K1.14×
19Wyoming<1K1.11×
20Georgia~10K1.09×
21Alaska<1K1.08×
22Texas~30K1.07×
23Illinois~10K1.07×
24Maryland~6K1.07×
25Arizona~6K0.93×
26Minnesota~4K0.87×
27North Carolina~8K0.86×
28Pennsylvania~9K0.84×
29Idaho~1K0.84×
30Montana<1K0.83×
31Delaware<1K0.83×
32South Carolina~4K0.80×
33New Mexico~1K0.80×
34Wisconsin~4K0.76×
35Michigan~6K0.73×
36South Dakota<1K0.72×
37Kansas~2K0.70×
38Tennessee~4K0.68×
39Louisiana~3K0.64×
40West Virginia<1K0.63×
41Ohio~6K0.61×
42Missouri~3K0.61×
43Iowa~2K0.61×
44Nebraska~1K0.61×
45Arkansas~2K0.60×
46Alabama~3K0.58×
47Kentucky~2K0.58×
48Mississippi~2K0.58×
49Indiana~3K0.57×
50Oklahoma~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Europcar, United States
0.56×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Europcar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Europcar audience
#·InterestCategoryAffinity×
01Harris ScarfeHome & Garden443.72×
02Maggie BeerFood & Beverages371.17×
03Westfield SydneyTravel & Leisure313.90×
04JurliqueBeauty & Wellness169.15×
05RedBalloonShopping146.49×
06OrotonFashion & Accessoires122.23×
07SabaTravel & Leisure108.86×
08Bell & RossFashion & Accessoires108.13×
09WiltshireTravel & Leisure96.06×
10SixtCars & Mobility64.16×
11Thai AirwaysTravel & Leisure54.92×
12Malaysia AirlinesTravel & Leisure54.71×
13HavaianasFashion & Accessoires44.97×
14Enterprise Car SalesCars & Mobility44.34×
15Baume et MercierFashion & Accessoires40.29×
16Emilio PucciFashion & Accessoires39.28×
17Ulysse NardinFashion & Accessoires35.44×
18Richard MilleFashion & Accessoires30.64×
19Ginny And GeorgiaMovies & TV22.83×
20Enterprise Rent-A-CarCars & Mobility13.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Europcar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Europcar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM10.53×
TravellingTHRILL4.10×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Europcar audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.98×
Pet OwnershipJOY0.99×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Europcar's target market in United States?

Europcar's target market in United States covers an estimated 329,512 people, concentrated in California and Florida.

02

What is the gender split and age of Europcar customers?

39.2% of the Europcar audience are female, 60.8% are male, with an average age of 35.8 years.

03

Which brands do Europcar fans like most?

Europcar fans show strongest brand affinity for Westfield Sydney (313.9×), Sixt (64.16×), and Bell & Ross (108.13×) over the country average.

04

Where do Europcar fans live in United States?

Europcar fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Europcar fans also like?

Beyond Europcar itself, the audience over-indexes on Sixt (64.16×), Bell & Ross (108.13×), Harris Scarfe (443.72×), and Saba (108.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

See Europcar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Europcar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →