Rascasse Audience Intelligence

Wiltshire Audience in United States

A data profile of the people who buy, follow and care about Wiltshire in United States — modelled from more than twelve digital signal sources. Wiltshire has an estimated audience of 302,397 people in United States.

#5723among POI in United States#4021in Travel & Leisure

The average Wiltshire fan in United States is 46.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Europcar, Democracy, The Strangers (2008 film), with strongest over-indexing on Europcar (96.06× the country average).

Demographically, the Wiltshire audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wiltshire fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Europcar.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wiltshire profile in United States.

Audience size
302K
in United States
Gender
58.1%♀
41.9% male
Age
46.1
average years
Country rank
#48187
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wiltshire fans

58.1% are female, 41.9% are male, average age 46.1.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Wiltshire audience in United States
MetricValue
Female58.1%
Male41.9%
Average age46.1
Estimated audience size302,397
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Wiltshire audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+39%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Wiltshire audience comes from United States.

Worldwide audience distribution share by country for Wiltshire
CountryShare
United Kingdom65.3%
United States10.5%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wiltshire audience in United States is strongest.

Fig. 05

Top regions by affinity

Wiltshire fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K2.67×
02Washington, District of Columbia~1K1.49×
03Washington~8K1.29×
04Vermont<1K1.22×
05Oregon~4K1.20×
06Utah~3K1.20×
07Virginia~9K1.19×
08Massachusetts~7K1.17×
09Maine~1K1.15×
10New York~20K1.14×
11Colorado~5K1.12×
12New Hampshire~1K1.09×
13Connecticut~3K1.05×
14Alaska<1K1.03×
15Idaho~2K1.02×
16California~30K1.01×
17Rhode Island<1K1.00×
18Maryland~5K0.99×
19Montana<1K0.97×
20Tennessee~6K0.96×
21West Virginia~1K0.96×
22Indiana~5K0.95×
23Minnesota~4K0.95×
24Mississippi~2K0.95×
25North Dakota<1K0.95×
26North Carolina~9K0.94×
27New Mexico~1K0.94×
28South Dakota<1K0.94×
29Pennsylvania~9K0.93×
30Missouri~5K0.93×
31Kansas~2K0.93×
32Delaware<1K0.93×
33Hawaii~1K0.92×
34Georgia~8K0.91×
35Ohio~8K0.90×
36South Carolina~4K0.90×
37Florida~20K0.88×
38Illinois~9K0.88×
39Arkansas~2K0.88×
40Nebraska~1K0.88×
41Michigan~7K0.87×
42Wisconsin~4K0.87×
43Alabama~4K0.87×
44Oklahoma~3K0.87×
45Iowa~2K0.86×
46New Jersey~7K0.85×
47Arizona~5K0.85×
48Nevada~2K0.82×
49Louisiana~3K0.81×
50Texas~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Wiltshire, United States
0.78×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wiltshire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wiltshire audience
#·InterestCategoryAffinity×
01EuropcarCars & Mobility96.06×
02Bell & RossFashion & Accessoires25.13×
03The Strangers (2008 film)Movies & TV20.00×
04Katee SackhoffMovies & TV20.00×
05BoucheronFashion & Accessoires20.00×
06Bates Motel (TV series)Movies & TV20.00×
07Baume et MercierFashion & Accessoires19.01×
08De BeersFashion & Accessoires18.33×
09Ming-Na WenMovies & TV17.26×
10DemocracyPolitics & Society8.48×
11Google EarthInternet & Social Media7.16×
12Weather forecastingHome & Garden5.04×
13Web serverTechnology & Electronics4.71×
14Non-alcoholic beverageFood & Beverages4.21×
15RedditInternet & Social Media2.22×
16PinterestInternet & Social Media1.89×
17Donald TrumpPolitics & Society1.84×
18Alcoholic beveragesFood & Beverages1.71×
19XInternet & Social Media1.64×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wiltshire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wiltshire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.72×
Family OrientationCONSERVATISM2.09×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wiltshire audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wiltshire have in United States?

Wiltshire has an estimated audience of 302,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wiltshire fans?

58.1% of Wiltshire fans are female, 41.9% are male, with an average age of 46.1 years.

03

Which brands do Wiltshire fans like most?

Wiltshire fans show strongest brand affinity for Europcar (96.06×), Democracy (8.48×), and The Strangers (2008 film) (20×) over the country average.

04

Where do Wiltshire fans live in United States?

Wiltshire fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wiltshire fans also like?

Beyond Wiltshire itself, the audience over-indexes on Democracy (8.48×), The Strangers (2008 film) (20×), Ming-Na Wen (17.26×), and Katee Sackhoff (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Wiltshire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wiltshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →