Wiltshire Audience in United States
Wiltshire has an estimated audience of 302,397 people in United States. 58.1% are female, 41.9% are male, average age 46.1. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Alaska, Elsword, Nationality, FaFaFa Slots.
The average Wiltshire fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Alaska, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (8.64× the country average). Demographically, the Wiltshire audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Wiltshire fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 46.1 |
| Estimated audience size | 302,397 |
Audience persona
The typical Wiltshire fan in United States is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,481 | 1.07× |
| New York | 20,718 | 1.23× |
| Texas | 20,225 | 0.78× |
| Florida | 17,768 | 0.87× |
| Kentucky | 11,676 | 3.08× |
| Virginia | 9,323 | 1.27× |
| Pennsylvania | 9,305 | 0.91× |
| Illinois | 8,762 | 0.87× |
| North Carolina | 8,713 | 0.96× |
| Georgia | 8,565 | 0.92× |
| Washington | 8,410 | 1.39× |
| Ohio | 7,825 | 0.84× |
| Massachusetts | 7,361 | 1.24× |
| Michigan | 6,826 | 0.86× |
| New Jersey | 6,520 | 0.85× |
| Colorado | 5,547 | 1.16× |
| Tennessee | 5,405 | 0.89× |
| Indiana | 5,187 | 0.94× |
| Maryland | 5,060 | 0.97× |
| Missouri | 4,537 | 0.93× |
| Arizona | 4,507 | 0.73× |
| Oregon | 4,398 | 1.27× |
| Minnesota | 3,873 | 0.89× |
| Utah | 3,697 | 1.37× |
| South Carolina | 3,692 | 0.81× |
| Wisconsin | 3,529 | 0.78× |
| Connecticut | 3,429 | 1.13× |
| Alabama | 3,268 | 0.77× |
| Oklahoma | 2,668 | 0.79× |
| Louisiana | 2,389 | 0.61× |
| Nevada | 2,028 | 0.69× |
| Kansas | 1,965 | 0.82× |
| Mississippi | 1,865 | 0.75× |
| Washington, District of Columbia | 1,863 | 2.05× |
| Arkansas | 1,803 | 0.72× |
| Iowa | 1,787 | 0.72× |
| New Hampshire | 1,455 | 1.22× |
| Maine | 1,440 | 1.33× |
| Idaho | 1,422 | 0.94× |
| New Mexico | 1,272 | 0.84× |
| Hawaii | 998 | 0.77× |
| West Virginia | 996 | 0.71× |
| Nebraska | 913 | 0.6× |
| Rhode Island | 865 | 0.9× |
| Vermont | 815 | 1.53× |
| Montana | 788 | 0.94× |
| Alaska | 678 | 1.05× |
| Delaware | 677 | 0.81× |
| South Dakota | 505 | 0.72× |
| North Dakota | 454 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 8.64× | Movies & TV |
| Alaska | 2.25× | Travel & Leisure |
| Elsword | 20× | Games |
| Nationality | 2.6× | Politics & Society |
| FaFaFa Slots | 93.86× | Games |
| Collectable | 1.6× | Kids & Family |
| Pillow | 1.92× | Home & Garden |
| Israel | 1.88× | Travel & Leisure |
| JDSU | 2.47× | Business & Career |
| Jingoism | 1.62× | Politics & Society |
| Nebraska Cornhuskers football | 2.46× | Sports |
| Saving | 1.73× | Business & Career |
| Stamp collecting | 2.72× | Home & Garden |
| Jeep Wagoneer | 3.28× | Cars & Mobility |
| Cullinan Diamond | 9.4× | |
| Regional styles of Mexican music | 1.58× | Music & Radio |
| Sub Zero (Official) | 5.22× | Literature |
| Personalised Gifts | 2.1× | Home & Garden |
| Erie County, New York | 4.59× | Travel & Leisure |
| Home staging | 2.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.09 |
| Spirituality | BALANCE | 1.68 |
| Family Orientation | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.49 |
| Mindfulness | BALANCE | 1.47 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 65.3% |
| United States | 10.5% |
| Australia | 6.4% |
See Wiltshire audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Wiltshire have in United States?
Wiltshire has an estimated audience of 302,397 people in United States, concentrated in California and New York.
What is the gender split and age of Wiltshire fans?
58.1% of Wiltshire fans are female, 41.9% are male, with an average age of 46.1 years.
Which brands do Wiltshire fans like most?
Wiltshire fans show strongest brand affinity for Lulu 黃路梓茵 (8.64×), Alaska (2.25×), and Elsword (20×) over the country average.
Where do Wiltshire fans live in United States?
Wiltshire fans in United States are most concentrated in California (reach 35,481), New York (reach 20,718), and Texas (reach 20,225). These three regions account for the largest share of the active audience.
What other brands do Wiltshire fans also like?
Beyond Wiltshire itself, the audience over-indexes on Alaska (2.25×), Elsword (20×), Nationality (2.6×), and FaFaFa Slots (93.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wiltshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.