Rascasse Audience Intelligence

Bell & Ross Target Market in United States

A data profile of the people who buy, follow and care about Bell & Ross in United States — modelled from more than twelve digital signal sources. Bell & Ross has an estimated audience of 519,240 people in United States.

#22among Luxury watches in United States#3679among Brand in United States#1308in Fashion & Accessoires

The average Bell & Ross fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Zebra, triumph, Helix, with strongest over-indexing on Zebra (118.94× the country average).

Demographically, the Bell & Ross audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bell & Ross fan in United States is more male, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Zebra.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bell & Ross profile in United States.

Audience size
519K
in United States
Gender
37.8%♀
62.2% male
Age
35.7
average years
Country rank
#35822
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bell & Ross

37.8% are female, 62.2% are male, average age 35.7.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Bell & Ross audience in United States
MetricValue
Female37.8%
Male62.2%
Average age35.7
Estimated audience size519,240
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Bell & Ross audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4916%
50+14%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Bell & Ross audience comes from United States.

Worldwide audience distribution share by country for Bell & Ross
CountryShare
United States15.6%
Japan14.8%
France9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bell & Ross audience in United States is strongest.

Fig. 05

Top regions by affinity

Bell & Ross customers by region in United States
#RegionReachAffinity×
01New York~50K1.75×
02Washington, District of Columbia~3K1.68×
03California~90K1.59×
04New Jersey~20K1.58×
05Florida~50K1.51×
06Nevada~7K1.41×
07Illinois~20K1.33×
08Colorado~10K1.31×
09Massachusetts~10K1.30×
10Connecticut~7K1.28×
11Arizona~10K1.23×
12Washington~10K1.22×
13Virginia~20K1.21×
14Hawaii~3K1.21×
15Texas~50K1.18×
16Maryland~10K1.14×
17Georgia~20K1.13×
18Utah~5K1.07×
19Oregon~6K1.05×
20North Carolina~20K1.03×
21Michigan~10K1.03×
22Pennsylvania~20K1.02×
23Rhode Island~2K1.02×
24New Hampshire~2K1.00×
25Vermont<1K0.98×
26Tennessee~10K0.97×
27Ohio~20K0.96×
28Alaska~1K0.96×
29Idaho~2K0.94×
30South Carolina~7K0.91×
31North Dakota<1K0.91×
32Indiana~9K0.90×
33Delaware~1K0.90×
34Minnesota~7K0.89×
35Nebraska~2K0.89×
36Maine~2K0.89×
37Montana~1K0.89×
38South Dakota~1K0.89×
39Louisiana~6K0.86×
40Kansas~4K0.86×
41New Mexico~2K0.86×
42Arkansas~4K0.84×
43West Virginia~2K0.84×
44Missouri~7K0.83×
45Oklahoma~5K0.82×
46Kentucky~5K0.80×
47Mississippi~3K0.79×
48Wisconsin~6K0.78×
49Alabama~6K0.78×
50Iowa~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Bell & Ross, United States
0.77×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bell & Ross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bell & Ross audience
#·InterestCategoryAffinity×
01triumphFashion & Accessoires225.93×
02Max WebsterMusic & Radio225.84×
03Maggie BeerFood & Beverages169.86×
04Rik EmmettMusic & Radio165.50×
05Harris ScarfeHome & Garden160.57×
06HelixMusic & Radio129.99×
07Pat TraversMusic & Radio125.35×
08ZebraMusic & Radio118.94×
09Aldo NovaMusic & Radio78.22×
10EuropcarCars & Mobility48.12×
11Raymond WeilFashion & Accessoires44.97×
12Baume et MercierFashion & Accessoires38.52×
13Gear PatrolShopping35.83×
14Bremont WatchesFashion & Accessoires34.15×
15Oris (company)Fashion & Accessoires33.70×
16Maurice LacroixFashion & Accessoires29.51×
17Ulysse NardinFashion & Accessoires24.81×
18Onitsuka TigerFashion & Accessoires20.54×
19Pocket watchFashion & Accessoires14.21×
20EquinoxPolitics & Society10.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bell & Ross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bell & Ross audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.31×
Luxury OrientationPREMIUM2.89×
IndulgenceJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bell & Ross audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.99×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bell & Ross's target market in United States?

Bell & Ross's target market in United States covers an estimated 519,240 people, concentrated in California and Florida.

02

What is the gender split and age of Bell & Ross customers?

37.8% of the Bell & Ross audience are female, 62.2% are male, with an average age of 35.7 years.

03

Which brands do Bell & Ross fans like most?

Bell & Ross fans show strongest brand affinity for Zebra (118.94×), triumph (225.93×), and Helix (129.99×) over the country average.

04

Where do Bell & Ross fans live in United States?

Bell & Ross fans in United States are most concentrated in California (reach ~90K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bell & Ross fans also like?

Beyond Bell & Ross itself, the audience over-indexes on triumph (225.93×), Helix (129.99×), Rik Emmett (165.5×), and Pat Travers (125.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bell & Ross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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