Ulysse Nardin Audience in United States

Ulysse Nardin logo

Ulysse Nardin has an estimated audience of 1,272,334 people in United States. 41.7% are female, 58.3% are male, average age 38.6. Top regions: California, Florida, New York. Top brand affinities: Mont Blanc, Mechanical watch, Manufacture d'horlogerie, Franck Muller, New Edition.

The average Ulysse Nardin fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Mont Blanc, Mechanical watch, Manufacture d'horlogerie, with strongest over-indexing on Mont Blanc (51.33× the country average). Demographically, the Ulysse Nardin audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Ulysse Nardin fans

Demographic split for Ulysse Nardin audience in United States
MetricValue
Female41.7%
Male58.3%
Average age38.6
Estimated audience size1,272,334

Audience persona

The typical Ulysse Nardin fan in United States is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mont Blanc.

Top regions in United States

Top regions ranked by reach for Ulysse Nardin in United States
RegionReachAffinity
California260,1941.86×
Florida214,5412.49×
New York185,4242.61×
Texas134,4911.23×
New Jersey67,4002.08×
Illinois64,2371.52×
Pennsylvania50,3911.18×
Georgia44,5381.14×
Massachusetts39,7991.59×
Virginia36,2251.17×
Ohio34,8960.89×
North Carolina34,3020.9×
Washington30,2041.18×
Michigan29,1920.88×
Arizona26,1461.01×
Nevada23,0321.87×
Maryland21,5460.98×
Tennessee19,8040.78×
Colorado19,4960.97×
Connecticut18,7751.47×
Indiana18,0490.78×
South Carolina16,2500.85×
Louisiana14,3960.88×
Missouri12,8800.63×
Kentucky12,6020.79×
Minnesota11,8040.65×
Alabama10,6520.6×
Wisconsin10,4530.55×
Oklahoma9,5580.68×
Oregon9,3390.64×
Utah9,2830.81×
Washington, District of Columbia7,0531.84×
Hawaii6,8031.24×
Arkansas5,9010.56×
Mississippi5,3970.51×
Kansas5,2230.52×
Rhode Island4,7721.18×
Iowa4,5080.43×
New Hampshire4,2360.84×
New Mexico3,8510.6×
Maine3,4070.75×
Delaware3,2970.94×
Nebraska3,1800.5×
Idaho3,0070.47×
West Virginia2,7420.46×
Alaska2,7361.01×
Montana2,0870.59×
South Dakota1,9130.65×
North Dakota1,7190.66×
Wyoming1,6640.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ulysse Nardin audience
BrandAffinityCategory
Mont Blanc51.33×Travel & Leisure
Mechanical watch30.33×Fashion & Accessoires
Manufacture d'horlogerie43.65×Fashion & Accessoires
Franck Muller70.4×Fashion & Accessoires
New Edition45.74×Music & Radio
Geneva23.08×Travel & Leisure
Frédérique Constant56.29×Fashion & Accessoires
Blancpain51.61×Fashion & Accessoires
Richard Mille36.56×Fashion & Accessoires
Texas Roadhouse6.35×Food & Beverages
Zenith33.34×Fashion & Accessoires
Maurice Lacroix60×Fashion & Accessoires
Macy's5.44×Shopping
Bremont Watches55.58×Fashion & Accessoires
LongHorn Steakhouse9.02×Food & Beverages
Panerai24.53×Fashion & Accessoires
Seiko22.26×Fashion & Accessoires
Longines24.1×Fashion & Accessoires
Bobby Brown13.79×Music & Radio
Hublot17.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ulysse Nardin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.69
Family OrientationCONSERVATISM2.13
Luxury OrientationPREMIUM1.94
IndulgenceJOY1.6
Quality AwarenessPREMIUM1.47
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Ulysse Nardin
CountryShare
United States36.5%
India9.5%
Germany8.4%

See Ulysse Nardin audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Ulysse Nardin have in United States?

Ulysse Nardin has an estimated audience of 1,272,334 people in United States, concentrated in California and Florida.

What is the gender split and age of Ulysse Nardin fans?

41.7% of Ulysse Nardin fans are female, 58.3% are male, with an average age of 38.6 years.

Which brands do Ulysse Nardin fans like most?

Ulysse Nardin fans show strongest brand affinity for Mont Blanc (51.33×), Mechanical watch (30.33×), and Manufacture d'horlogerie (43.65×) over the country average.

Where do Ulysse Nardin fans live in United States?

Ulysse Nardin fans in United States are most concentrated in California (reach 260,194), Florida (reach 214,541), and New York (reach 185,424). These three regions account for the largest share of the active audience.

What other brands do Ulysse Nardin fans also like?

Beyond Ulysse Nardin itself, the audience over-indexes on Mechanical watch (30.33×), Manufacture d'horlogerie (43.65×), Franck Muller (70.4×), and New Edition (45.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ulysse Nardin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.