Rascasse Audience Intelligence

Ulysse Nardin Target Market in United States

A data profile of the people who buy, follow and care about Ulysse Nardin in United States — modelled from more than twelve digital signal sources. Ulysse Nardin has an estimated audience of 1,272,295 people in United States.

#9among Watches in United States#2049among Brand in United States#848in Fashion & Accessoires

The average Ulysse Nardin fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Mont Blanc, Mechanical watch, Manufacture d'horlogerie, with strongest over-indexing on Mont Blanc (51.33× the country average).

Demographically, the Ulysse Nardin audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ulysse Nardin fan in United States is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mont Blanc.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulysse Nardin profile in United States.

Audience size
1.3M
in United States
Gender
41.7%♀
58.3% male
Age
38.6
average years
Country rank
#20004
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ulysse Nardin

41.7% are female, 58.3% are male, average age 38.6.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Ulysse Nardin audience in United States
MetricValue
Female41.7%
Male58.3%
Average age38.6
Estimated audience size1,272,295
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Ulysse Nardin audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Ulysse Nardin audience comes from United States.

Worldwide audience distribution share by country for Ulysse Nardin
CountryShare
United States36.4%
India9.5%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulysse Nardin audience in United States is strongest.

Fig. 05

Top regions by affinity

Ulysse Nardin customers by region in United States
#RegionReachAffinity×
01Florida~200K2.20×
02New York~200K2.12×
03New Jersey~60K1.74×
04California~200K1.63×
05Nevada~20K1.62×
06Massachusetts~40K1.47×
07Washington, District of Columbia~5K1.38×
08Illinois~60K1.31×
09Connecticut~20K1.31×
10Texas~100K1.22×
11Washington~30K1.15×
12Hawaii~6K1.12×
13Virginia~30K1.11×
14Georgia~40K1.08×
15Pennsylvania~50K1.07×
16Colorado~20K1.06×
17Rhode Island~4K1.05×
18Arizona~30K1.03×
19Alaska~3K1.02×
20New Hampshire~5K1.01×
21Maryland~20K0.99×
22Delaware~3K0.98×
23North Dakota~2K0.96×
24Vermont~2K0.96×
25Louisiana~20K0.93×
26Utah~10K0.93×
27North Carolina~40K0.92×
28South Carolina~20K0.92×
29South Dakota~3K0.92×
30Michigan~30K0.91×
31Maine~4K0.91×
32Montana~3K0.91×
33Ohio~30K0.89×
34New Mexico~6K0.88×
35Tennessee~20K0.87×
36Idaho~6K0.87×
37West Virginia~5K0.87×
38Nebraska~6K0.86×
39Oklahoma~10K0.85×
40Arkansas~9K0.85×
41Indiana~20K0.84×
42Kentucky~10K0.84×
43Minnesota~20K0.83×
44Oregon~10K0.83×
45Mississippi~9K0.82×
46Kansas~8K0.82×
47Alabama~10K0.81×
48Iowa~8K0.79×
49Missouri~20K0.77×
50Wisconsin~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Ulysse Nardin, United States
0.77×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulysse Nardin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulysse Nardin audience
#·InterestCategoryAffinity×
01Franck MullerFashion & Accessoires70.40×
02Maurice LacroixFashion & Accessoires60.00×
03Frédérique ConstantFashion & Accessoires56.29×
04Bremont WatchesFashion & Accessoires55.58×
05BlancpainFashion & Accessoires51.61×
06Mont BlancTravel & Leisure51.33×
07New EditionMusic & Radio45.74×
08Manufacture d'horlogerieFashion & Accessoires43.65×
09Richard MilleFashion & Accessoires36.56×
10ZenithFashion & Accessoires33.34×
11Mechanical watchFashion & Accessoires30.33×
12PaneraiFashion & Accessoires24.53×
13LonginesFashion & Accessoires24.10×
14GenevaTravel & Leisure23.08×
15SeikoFashion & Accessoires22.26×
16HublotFashion & Accessoires17.60×
17LongHorn SteakhouseFood & Beverages9.02×
18CoachFashion & Accessoires8.00×
19Texas RoadhouseFood & Beverages6.35×
20Macy'sShopping5.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulysse Nardin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulysse Nardin audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.47×
Early Adopter MentalityPOWER3.45×
Design AffinityPREMIUM2.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulysse Nardin audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ulysse Nardin's target market in United States?

Ulysse Nardin's target market in United States covers an estimated 1,272,295 people, concentrated in California and Florida.

02

What is the gender split and age of Ulysse Nardin customers?

41.7% of the Ulysse Nardin audience are female, 58.3% are male, with an average age of 38.6 years.

03

Which brands do Ulysse Nardin fans like most?

Ulysse Nardin fans show strongest brand affinity for Mont Blanc (51.33×), Mechanical watch (30.33×), and Manufacture d'horlogerie (43.65×) over the country average.

04

Where do Ulysse Nardin fans live in United States?

Ulysse Nardin fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ulysse Nardin fans also like?

Beyond Ulysse Nardin itself, the audience over-indexes on Mechanical watch (30.33×), Manufacture d'horlogerie (43.65×), Franck Muller (70.4×), and New Edition (45.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ulysse Nardin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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