Rascasse Audience Intelligence

Manufacture d'horlogerie Audience in United States

A data profile of the people who buy, follow and care about Manufacture d'horlogerie in United States — modelled from more than twelve digital signal sources. Manufacture d'horlogerie has an estimated audience of 1,824,158 people in United States.

#6636among Topic in United States#675in Fashion & Accessoires

Manufacture d'horlogerie has an estimated audience of 1,824,158 people in United States. 27.5% are female, 72.5% are male, average age 38.1. Top brand affinities: Boucheron, Vacheron Constantin, Ulysse Nardin, Panerai, Chaumet.

Top brand affinities include Boucheron, Vacheron Constantin, Ulysse Nardin, with strongest over-indexing on Boucheron (46.36× the country average).

Demographically, the Manufacture d'horlogerie audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Manufacture d'horlogerie fan in United States is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Boucheron.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manufacture d'horlogerie profile in United States.

Audience size
1.8M
in United States
Gender
27.5%♀
72.5% male
Age
38.1
average years
Country rank
#15300
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manufacture d'horlogerie fans

27.5% are female, 72.5% are male, average age 38.1.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Manufacture d'horlogerie audience in United States
MetricValue
Female27.5%
Male72.5%
Average age38.1
Estimated audience size1,824,158
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Manufacture d'horlogerie audience in United States
Age bracketShare%
16-1916%
20-2925%
30-3925%
40-4921%
50+13%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Manufacture d'horlogerie audience comes from United States.

Worldwide audience distribution share by country for Manufacture d'horlogerie
CountryShare
Japan19.6%
United States15.4%
Italy7.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manufacture d'horlogerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manufacture d'horlogerie audience
#·InterestCategoryAffinity×
01ChaumetFashion & Accessoires55.82×
02BoucheronFashion & Accessoires46.36×
03Ulysse NardinFashion & Accessoires43.65×
04Baume et MercierFashion & Accessoires32.48×
05Vacheron ConstantinFashion & Accessoires28.89×
06PaneraiFashion & Accessoires27.78×
07ZenithFashion & Accessoires27.78×
08LonginesFashion & Accessoires26.67×
09SeikoFashion & Accessoires25.00×
10PiagetFashion & Accessoires20.20×
11Jaeger-LeCoultreFashion & Accessoires14.81×
12TAG HeuerFashion & Accessoires13.93×
13HublotFashion & Accessoires13.59×
14WatchmakerFashion & Accessoires13.20×
15OmegaFashion & Accessoires11.42×
16High-net-worth individualBusiness & Career10.00×
17NordstromShopping4.50×
18Beauty salonsBeauty & Wellness3.53×
19RecipesFood & Beverages2.54×
20CookingFood & Beverages2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manufacture d'horlogerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manufacture d'horlogerie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.78×
Career OrientationPOWER2.41×
Luxury OrientationPREMIUM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manufacture d'horlogerie audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.79×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Manufacture d'horlogerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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