Patek Philippe Audience in United States

Patek Philippe logo

Patek Philippe has an estimated audience of 5,114,298 people in United States. 39.6% are female, 60.4% are male, average age 36.6. Top regions: California, New York, Florida. Top brand affinities: Elsword, York Minster, Bank account, Vocal harmony, Natural rubber.

The average Patek Philippe fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Elsword, York Minster, Bank account, with strongest over-indexing on Elsword (44.44× the country average). Demographically, the Patek Philippe audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Patek Philippe fans

Demographic split for Patek Philippe audience in United States
MetricValue
Female39.6%
Male60.4%
Average age36.6
Estimated audience size5,114,298

Audience persona

The typical Patek Philippe fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Patek Philippe in United States
RegionReachAffinity
California1,210,5462.15×
New York743,2422.6×
Florida708,1462.05×
Texas572,4191.3×
New Jersey275,5332.12×
Illinois232,8061.37×
Georgia189,5991.2×
Massachusetts174,4161.73×
Pennsylvania171,3831×
Virginia150,8571.21×
North Carolina147,9200.96×
Michigan128,0650.96×
Washington121,4881.18×
Ohio120,3450.76×
Arizona111,0491.06×
Maryland99,9881.14×
Tennessee89,1720.87×
Nevada86,5781.75×
Colorado84,6711.05×
Connecticut76,4371.49×
Indiana64,4160.69×
Louisiana62,6840.95×
South Carolina62,0890.81×
Missouri61,0290.74×
Alabama51,0560.71×
Minnesota50,9400.7×
Oregon48,8420.83×
Wisconsin46,2280.6×
Kentucky41,4430.65×
Utah40,6960.89×
Oklahoma38,4740.68×
Kansas29,9030.74×
Washington, District of Columbia29,4751.92×
Hawaii29,3081.33×
Arkansas28,8040.68×
Mississippi25,6670.61×
Iowa21,2380.5×
New Hampshire18,7080.93×
Rhode Island17,4861.07×
New Mexico17,0070.66×
Idaho15,6200.61×
Nebraska14,3570.56×
Maine12,5820.69×
Delaware11,5120.82×
West Virginia11,3070.47×
Montana7,5680.53×
Alaska6,9580.64×
Vermont5,4800.61×
North Dakota5,3220.51×
South Dakota4,9450.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patek Philippe audience
BrandAffinityCategory
Elsword44.44×Games
York Minster55×Travel & Leisure
Bank account5.09×Business & Career
Vocal harmony8.77×Music & Radio
Natural rubber3.86×Cars & Mobility
Historic site7.59×Arts & Culture
Governor of Michigan12.37×Politics & Society
Hipster15.27×Politics & Society
Fairy godmother11.7×Literature
Box lacrosse12.42×Sports
Sacred Heart Catholic Church (Dubuque, Iowa)15.76×Politics & Society
Grinch4.9×Movies & TV
Stamp collecting5.57×Home & Garden
Home equity2.27×Home & Garden
Goop6.16×Internet & Social Media
Wok6.9×Food & Beverages
Mathcore8.26×Music & Radio
TV Fanatic10.26×Movies & TV
Collectable1.54×Kids & Family
Cherish (group)10.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patek Philippe audience
TraitClusterScore
Luxury OrientationPREMIUM5.7
Design AffinityPREMIUM2.59
LGBTQ+ IdentityOPEN2.48
IndulgenceJOY2.12
Early Adopter MentalityPOWER2.12
Sports ActivityPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for Patek Philippe
CountryShare
United States12.8%
China12.4%
Italy7.2%

See Patek Philippe audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Patek Philippe have in United States?

Patek Philippe has an estimated audience of 5,114,298 people in United States, concentrated in California and New York.

What is the gender split and age of Patek Philippe fans?

39.6% of Patek Philippe fans are female, 60.4% are male, with an average age of 36.6 years.

Which brands do Patek Philippe fans like most?

Patek Philippe fans show strongest brand affinity for Elsword (44.44×), York Minster (55×), and Bank account (5.09×) over the country average.

Where do Patek Philippe fans live in United States?

Patek Philippe fans in United States are most concentrated in California (reach 1,210,546), New York (reach 743,242), and Florida (reach 708,146). These three regions account for the largest share of the active audience.

What other brands do Patek Philippe fans also like?

Beyond Patek Philippe itself, the audience over-indexes on York Minster (55×), Bank account (5.09×), Vocal harmony (8.77×), and Natural rubber (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patek Philippe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.