Patek Philippe Audience in United States

Patek Philippe has an estimated audience of 5,114,298 people in United States. 39.6% are female, 60.4% are male, average age 36.6. Top regions: California, New York, Florida. Top brand affinities: Indeed.com, Google Maps, Apple Store, Capital One, Enterprise Rent-A-Car.

The average Patek Philippe fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Indeed.com, Google Maps, Apple Store, with strongest over-indexing on Indeed.com (16.99× the country average). Demographically, the Patek Philippe audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Patek Philippe fans

Demographic split for Patek Philippe audience in United States
MetricValue
Female39.6%
Male60.4%
Average age36.6
Estimated audience size5,114,298

Audience persona

The typical Patek Philippe fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Patek Philippe in United States
RegionReachAffinity
California1,210,5462.15×
New York743,2422.6×
Florida708,1462.05×
Texas572,4191.3×
New Jersey275,5332.12×
Illinois232,8061.37×
Georgia189,5991.2×
Massachusetts174,4161.73×
Pennsylvania171,3831×
Virginia150,8571.21×
North Carolina147,9200.96×
Michigan128,0650.96×
Washington121,4881.18×
Ohio120,3450.76×
Arizona111,0491.06×
Maryland99,9881.14×
Tennessee89,1720.87×
Nevada86,5781.75×
Colorado84,6711.05×
Connecticut76,4371.49×
Indiana64,4160.69×
Louisiana62,6840.95×
South Carolina62,0890.81×
Missouri61,0290.74×
Alabama51,0560.71×
Minnesota50,9400.7×
Oregon48,8420.83×
Wisconsin46,2280.6×
Kentucky41,4430.65×
Utah40,6960.89×
Oklahoma38,4740.68×
Kansas29,9030.74×
Washington, District of Columbia29,4751.92×
Hawaii29,3081.33×
Arkansas28,8040.68×
Mississippi25,6670.61×
Iowa21,2380.5×
New Hampshire18,7080.93×
Rhode Island17,4861.07×
New Mexico17,0070.66×
Idaho15,6200.61×
Nebraska14,3570.56×
Maine12,5820.69×
Delaware11,5120.82×
West Virginia11,3070.47×
Montana7,5680.53×
Alaska6,9580.64×
Vermont5,4800.61×
North Dakota5,3220.51×
South Dakota4,9450.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patek Philippe audience
BrandAffinityCategory
Indeed.com16.99×Business & Career
Google Maps12.32×Internet & Social Media
Apple Store22.42×Shopping
Capital One10.41×Business & Career
Enterprise Rent-A-Car14.8×Cars & Mobility
Kia Sportage44.44×Cars & Mobility
Google News12.37×News
CarGurus12.03×Cars & Mobility
Lewis Hamilton23.44×Sports
Hublot26.83×Fashion & Accessoires
Luxury Watches20.27×Fashion & Accessoires
ICloud14.33×Technology & Electronics
Charles Leclerc25.25×Sports
Phil Mickelson31.67×Sports
Jollibee15.3×Food & Beverages
Farfetch28.24×Shopping
JD Sports16.79×Shopping
DeviantArt9.19×Internet & Social Media
Houston Astros10.94×Sports
Zac Efron12.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patek Philippe audience
TraitClusterScore
Luxury OrientationPREMIUM5.7
Design AffinityPREMIUM2.59
LGBTQ+ IdentityOPEN2.48
IndulgenceJOY2.12
Early Adopter MentalityPOWER2.12
Sports ActivityPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for Patek Philippe
CountryShare
United States12.8%
China12.4%
Italy7.2%

See Patek Philippe audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Patek Philippe have in United States?

Patek Philippe has an estimated audience of 5,114,298 people in United States, concentrated in California and New York.

What is the gender split and age of Patek Philippe fans?

39.6% of Patek Philippe fans are female, 60.4% are male, with an average age of 36.6 years.

Which brands do Patek Philippe fans like most?

Patek Philippe fans show strongest brand affinity for Indeed.com (16.99×), Google Maps (12.32×), and Apple Store (22.42×) over the country average.

Where do Patek Philippe fans live in United States?

Patek Philippe fans in United States are most concentrated in California (reach 1,210,546), New York (reach 743,242), and Florida (reach 708,146). These three regions account for the largest share of the active audience.

What other brands do Patek Philippe fans also like?

Beyond Patek Philippe itself, the audience over-indexes on Google Maps (12.32×), Apple Store (22.42×), Capital One (10.41×), and Enterprise Rent-A-Car (14.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patek Philippe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.