Audemars Piguet Audience in United States

Audemars Piguet logo

Audemars Piguet has an estimated audience of 4,400,645 people in United States. 36.8% are female, 63.2% are male, average age 36.5. Top regions: California, New York, Florida. Top brand affinities: Hublot, Patek Philippe, Omega, Jaeger-LeCoultre, Rolex.

The average Audemars Piguet fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Hublot, Patek Philippe, Omega, with strongest over-indexing on Hublot (15.13× the country average). Demographically, the Audemars Piguet audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Audemars Piguet fans

Demographic split for Audemars Piguet audience in United States
MetricValue
Female36.8%
Male63.2%
Average age36.5
Estimated audience size4,400,645

Audience persona

The typical Audemars Piguet fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Hublot.

Top regions in United States

Top regions ranked by reach for Audemars Piguet in United States
RegionReachAffinity
California943,2531.95×
New York662,0352.69×
Florida651,9122.19×
Texas556,2081.47×
New Jersey218,3111.95×
Georgia206,0531.52×
Illinois193,7971.32×
Pennsylvania157,6841.06×
North Carolina142,6851.08×
Massachusetts126,6241.46×
Michigan125,4301.09×
Virginia124,9831.17×
Ohio108,4580.8×
Arizona100,0111.11×
Maryland98,3811.3×
Washington88,1161×
Tennessee86,3060.98×
Nevada82,0011.93×
Colorado71,6991.03×
Louisiana60,8271.07×
Connecticut58,6441.33×
South Carolina57,1260.86×
Indiana56,8190.71×
Missouri50,5350.71×
Alabama49,0710.8×
Minnesota41,8010.66×
Kentucky40,9030.74×
Wisconsin39,5550.6×
Oregon35,6860.71×
Oklahoma34,6940.71×
Mississippi31,9770.88×
Utah29,1010.74×
Hawaii26,2031.39×
Arkansas25,6160.71×
Washington, District of Columbia24,2781.84×
Kansas22,4900.65×
Iowa17,9020.49×
Rhode Island15,4781.1×
New Mexico14,0690.64×
New Hampshire13,5130.78×
Nebraska12,7930.58×
Delaware11,8940.98×
Idaho10,7790.49×
West Virginia10,2500.5×
Maine9,4470.6×
Montana5,0590.41×
Alaska4,6340.49×
Vermont4,1250.53×
North Dakota3,7070.41×
South Dakota3,6640.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audemars Piguet audience
BrandAffinityCategory
Hublot15.13×Fashion & Accessoires
Patek Philippe12.7×Fashion & Accessoires
Omega12.85×Fashion & Accessoires
Jaeger-LeCoultre13.06×Fashion & Accessoires
Rolex7.3×Fashion & Accessoires
Vacheron Constantin12.97×Fashion & Accessoires
TAG Heuer10.05×Fashion & Accessoires
Zenith15.13×Fashion & Accessoires
Breitling12.87×Fashion & Accessoires
G-Shock9.99×Fashion & Accessoires
Tissot12.7×Fashion & Accessoires
Longines13.46×Fashion & Accessoires
Justin Rose8.95×Sports
Pocket watch9.28×Fashion & Accessoires
Piaget10.93×Fashion & Accessoires
John Daly (golfer)7.9×Sports
TUDOR13.1×Fashion & Accessoires
Richard Mille11.49×Fashion & Accessoires
Ulysse Nardin14.14×Fashion & Accessoires
Manufacture d'horlogerie11.42×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audemars Piguet audience
TraitClusterScore
Luxury OrientationPREMIUM5.51
Design AffinityPREMIUM2.52
LGBTQ+ IdentityOPEN2.44
Risk AppetiteTHRILL1.96
Early Adopter MentalityPOWER1.94
Quality AwarenessPREMIUM1.89

Worldwide distribution

Worldwide audience distribution share by country for Audemars Piguet
CountryShare
United States16.6%
Italy9.4%
France7.8%

See Audemars Piguet audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Audemars Piguet have in United States?

Audemars Piguet has an estimated audience of 4,400,645 people in United States, concentrated in California and New York.

What is the gender split and age of Audemars Piguet fans?

36.8% of Audemars Piguet fans are female, 63.2% are male, with an average age of 36.5 years.

Which brands do Audemars Piguet fans like most?

Audemars Piguet fans show strongest brand affinity for Hublot (15.13×), Patek Philippe (12.7×), and Omega (12.85×) over the country average.

Where do Audemars Piguet fans live in United States?

Audemars Piguet fans in United States are most concentrated in California (reach 943,253), New York (reach 662,035), and Florida (reach 651,912). These three regions account for the largest share of the active audience.

What other brands do Audemars Piguet fans also like?

Beyond Audemars Piguet itself, the audience over-indexes on Patek Philippe (12.7×), Omega (12.85×), Jaeger-LeCoultre (13.06×), and Rolex (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audemars Piguet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.