Casio Audience in United States

Casio logo

Casio has an estimated audience of 2,122,473 people in United States. 41.2% are female, 58.8% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: G-Shock, Google Maps, Analog watch, Seiko, The Charlie Brown and Snoopy Show.

The average Casio fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include G-Shock, Google Maps, Analog watch, with strongest over-indexing on G-Shock (37.4× the country average). Demographically, the Casio audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Casio fans

Demographic split for Casio audience in United States
MetricValue
Female41.2%
Male58.8%
Average age35.5
Estimated audience size2,122,473

Audience persona

The typical Casio fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.

Top regions in United States

Top regions ranked by reach for Casio in United States
RegionReachAffinity
California375,2251.61×
Texas250,7431.37×
Florida195,4851.36×
New York177,4311.5×
Illinois89,6341.27×
New Jersey74,1691.37×
Pennsylvania69,2840.97×
Georgia69,2791.06×
North Carolina61,7240.97×
Virginia60,7951.18×
Ohio57,5190.88×
Washington54,0811.27×
Massachusetts51,9391.24×
Michigan49,7440.9×
Arizona43,3651×
Tennessee40,7310.96×
Maryland36,8481.01×
Colorado36,3111.09×
Indiana34,3550.89×
Minnesota30,5321×
Oregon30,3641.25×
Missouri28,1960.82×
Wisconsin25,6300.8×
South Carolina25,4590.8×
Louisiana25,2510.92×
Alabama25,0210.84×
Nevada23,6981.15×
Connecticut22,6451.06×
Oklahoma21,4900.91×
Utah21,4741.13×
Kentucky21,4100.8×
Kansas15,4070.92×
Arkansas15,1020.86×
Iowa14,1290.81×
Mississippi12,3670.71×
Hawaii12,1761.33×
Nebraska12,0681.13×
New Mexico10,8931.02×
Idaho8,9630.84×
Washington, District of Columbia7,5761.19×
New Hampshire7,5120.9×
West Virginia6,8700.7×
Rhode Island6,4520.95×
Maine6,3480.83×
Montana4,6600.79×
Delaware4,6400.79×
Alaska4,1300.91×
South Dakota3,2650.67×
North Dakota3,1260.72×
Vermont2,8610.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casio audience
BrandAffinityCategory
G-Shock37.4×Fashion & Accessoires
Google Maps4.55×Internet & Social Media
Analog watch57.65×Fashion & Accessoires
Seiko20.87×Fashion & Accessoires
The Charlie Brown and Snoopy Show54.11×Movies & TV
Watch6.01×Fashion & Accessoires
Zenith23.42×Fashion & Accessoires
Diving watch30.3×Fashion & Accessoires
Semiconductor9.52×Technology & Electronics
Mechanical watch13.58×Fashion & Accessoires
Water resistant mark35.96×Fashion & Accessoires
Horology15.14×Business & Career
Oris (company)28.59×Fashion & Accessoires
Pocket watch13.17×Fashion & Accessoires
Chronometer watch37.5×Fashion & Accessoires
Omega11.76×Fashion & Accessoires
Panerai14.89×Fashion & Accessoires
Vacheron Constantin13.7×Fashion & Accessoires
Coach5.91×Fashion & Accessoires
Digital piano24.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casio audience
TraitClusterScore
Luxury OrientationPREMIUM5.86
Early Adopter MentalityPOWER2.06
LGBTQ+ IdentityOPEN1.72
Design AffinityPREMIUM1.68
Sports ActivityPOWER1.54
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Casio
CountryShare
Japan13.3%
India11.1%
United States7.2%

See Casio audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Casio have in United States?

Casio has an estimated audience of 2,122,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Casio fans?

41.2% of Casio fans are female, 58.8% are male, with an average age of 35.5 years.

Which brands do Casio fans like most?

Casio fans show strongest brand affinity for G-Shock (37.4×), Google Maps (4.55×), and Analog watch (57.65×) over the country average.

Where do Casio fans live in United States?

Casio fans in United States are most concentrated in California (reach 375,225), Texas (reach 250,743), and Florida (reach 195,485). These three regions account for the largest share of the active audience.

What other brands do Casio fans also like?

Beyond Casio itself, the audience over-indexes on Google Maps (4.55×), Analog watch (57.65×), Seiko (20.87×), and The Charlie Brown and Snoopy Show (54.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.