Rascasse Audience Intelligence

Casio Target Market in United States

A data profile of the people who buy, follow and care about Casio in United States — modelled from more than twelve digital signal sources. Casio has an estimated audience of 2,257,296 people in United States.

#7among Watches in United States#1299among Brand in United States#585in Fashion & Accessoires

The average Casio fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include G-Shock, Google Maps, Seiko, with strongest over-indexing on G-Shock (37.4× the country average).

Demographically, the Casio audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casio fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for G-Shock.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casio profile in United States.

Audience size
2.3M
in United States
Gender
41.2%♀
58.8% male
Age
35.5
average years
Country rank
#12917
Brand in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casio

41.2% are female, 58.8% are male, average age 35.5.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Casio audience in United States
MetricValue
Female41.2%
Male58.8%
Average age35.5
Estimated audience size2,257,296
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Casio audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Casio audience comes from United States.

Worldwide audience distribution share by country for Casio
CountryShare
Japan13.0%
India11.1%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casio audience in United States is strongest.

Fig. 05

Top regions by affinity

Casio customers by region in United States
#RegionReachAffinity×
01California~300K1.48×
02New York~200K1.42×
03Texas~300K1.39×
04New Jersey~70K1.33×
05Florida~200K1.32×
06Hawaii~10K1.24×
07Washington~50K1.20×
08Illinois~80K1.18×
09Utah~20K1.17×
10Oregon~30K1.15×
11Nevada~20K1.15×
12Virginia~60K1.14×
13Massachusetts~50K1.14×
14Washington, District of Columbia~7K1.10×
15Georgia~70K1.07×
16Arizona~50K1.07×
17Colorado~40K1.07×
18Nebraska~10K1.07×
19Connecticut~20K1.06×
20Louisiana~30K1.05×
21New Mexico~10K1.04×
22Maryland~40K1.02×
23Alaska~4K0.98×
24Pennsylvania~70K0.97×
25North Carolina~60K0.97×
26Tennessee~40K0.96×
27Rhode Island~6K0.96×
28Oklahoma~20K0.95×
29Alabama~30K0.94×
30Kansas~20K0.93×
31Minnesota~30K0.92×
32Idaho~10K0.90×
33Indiana~30K0.89×
34Arkansas~20K0.89×
35New Hampshire~7K0.88×
36Michigan~50K0.87×
37Maine~7K0.87×
38Kentucky~20K0.86×
39Iowa~20K0.86×
40Montana~5K0.86×
41Vermont~3K0.86×
42Ohio~60K0.85×
43Missouri~30K0.84×
44Delaware~5K0.84×
45North Dakota~4K0.83×
46South Carolina~30K0.82×
47Wisconsin~30K0.81×
48Mississippi~10K0.79×
49West Virginia~8K0.76×
50South Dakota~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Casio, United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casio audience
#·InterestCategoryAffinity×
01Analog watchFashion & Accessoires57.65×
02The Charlie Brown and Snoopy ShowMovies & TV54.11×
03Chronometer watchFashion & Accessoires37.50×
04G-ShockFashion & Accessoires37.40×
05Water resistant markFashion & Accessoires35.96×
06Diving watchFashion & Accessoires30.30×
07Oris (company)Fashion & Accessoires28.59×
08ZenithFashion & Accessoires23.42×
09SeikoFashion & Accessoires20.87×
10HorologyBusiness & Career15.14×
11PaneraiFashion & Accessoires14.89×
12Vacheron ConstantinFashion & Accessoires13.70×
13Mechanical watchFashion & Accessoires13.58×
14Pocket watchFashion & Accessoires13.17×
15OmegaFashion & Accessoires11.76×
16SemiconductorTechnology & Electronics9.52×
17WatchFashion & Accessoires6.01×
18CoachFashion & Accessoires5.91×
19Google MapsInternet & Social Media4.55×
20FIFA World Cup 2026Sports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casio audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.93×
PatriotismCONSERVATISM3.30×
Quality AwarenessPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casio audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.95×
TraditionCONSERVATISM0.98×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Casio's target market in United States?

Casio's target market in United States covers an estimated 2,257,296 people, concentrated in California and Texas.

02

What is the gender split and age of Casio customers?

41.2% of the Casio audience are female, 58.8% are male, with an average age of 35.5 years.

03

Which brands do Casio fans like most?

Casio fans show strongest brand affinity for G-Shock (37.4×), Google Maps (4.55×), and Seiko (20.87×) over the country average.

04

Where do Casio fans live in United States?

Casio fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Casio fans also like?

Beyond Casio itself, the audience over-indexes on Google Maps (4.55×), Seiko (20.87×), Analog watch (57.65×), and The Charlie Brown and Snoopy Show (54.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See Casio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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