Rascasse Audience Intelligence

Water resistant mark Audience in United States

A data profile of the people who buy, follow and care about Water resistant mark in United States — modelled from more than twelve digital signal sources. Water resistant mark has an estimated audience of 590,984 people in United States.

#10696among Topic in United States#1237in Fashion & Accessoires

The average Water resistant mark fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casio, G-Shock, Smartwatch, with strongest over-indexing on Casio (35.96× the country average).

Demographically, the Water resistant mark audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.

The typical Water resistant mark fan in United States is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Casio.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water resistant mark profile in United States.

Audience size
591K
in United States
Gender
23.0%♀
77.0% male
Age
37.8
average years
Country rank
#33114
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water resistant mark fans

23.0% are female, 77.0% are male, average age 37.8.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Water resistant mark audience in United States
MetricValue
Female23.0%
Male77.0%
Average age37.8
Estimated audience size590,984
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Water resistant mark audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Water resistant mark audience comes from United States.

Worldwide audience distribution share by country for Water resistant mark
CountryShare
United States15.9%
Philippines10.1%
Saudi Arabia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water resistant mark audience in United States is strongest.

Fig. 05

Top regions by affinity

Water resistant mark fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.40×
02Arkansas~6K1.19×
03Louisiana~8K1.08×
04Alabama~9K1.06×
05Oregon~7K1.05×
06Virginia~10K1.02×
07Missouri~10K1.02×
08Wisconsin~9K1.02×
09Indiana~10K1.00×
10Maryland~10K0.99×
11Colorado~9K0.99×
12Massachusetts~10K0.98×
13Washington~10K0.97×
14Michigan~10K0.96×
15Pennsylvania~20K0.95×
16Ohio~20K0.95×
17Georgia~20K0.95×
18North Carolina~20K0.95×
19Illinois~20K0.94×
20Florida~40K0.92×
21New York~30K0.92×
22Texas~50K0.91×
23California~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Water resistant mark, United States
0.87×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water resistant mark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water resistant mark audience
#·InterestCategoryAffinity×
01CasioFashion & Accessoires35.96×
02G-ShockFashion & Accessoires22.19×
03ChronographFashion & Accessoires20.40×
04Chrono24Shopping20.26×
05TAG HeuerFashion & Accessoires10.86×
06Montblanc (company)Fashion & Accessoires10.44×
07Wearable technologyTechnology & Electronics9.24×
08SmartwatchTechnology & Electronics9.05×
09WatchmakerFashion & Accessoires7.11×
10Activity trackerTechnology & Electronics6.98×
11Max VerstappenSports5.57×
12The North FaceFashion & Accessoires3.73×
13Home automationTechnology & Electronics3.56×
14Solar energyHome & Garden3.02×
15First class travelTravel & Leisure2.96×
16FedExBusiness & Career2.87×
17EyewearFashion & Accessoires2.84×
18Vehicle insuranceCars & Mobility2.22×
19Mortgage loansBusiness & Career1.97×
20GolfSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water resistant mark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water resistant mark audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM8.09×
Quality AwarenessPREMIUM2.10×
Convenience OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water resistant mark audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
Family OrientationCONSERVATISM0.64×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water resistant mark have in United States?

Water resistant mark has an estimated audience of 590,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water resistant mark fans?

23.0% of Water resistant mark fans are female, 77.0% are male, with an average age of 37.8 years.

03

Which brands do Water resistant mark fans like most?

Water resistant mark fans show strongest brand affinity for Casio (35.96×), G-Shock (22.19×), and Smartwatch (9.05×) over the country average.

04

Where do Water resistant mark fans live in United States?

Water resistant mark fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Water resistant mark fans also like?

Beyond Water resistant mark itself, the audience over-indexes on G-Shock (22.19×), Smartwatch (9.05×), Chrono24 (20.26×), and TAG Heuer (10.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Water resistant mark audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water resistant mark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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