Water resistant mark Audience in United States
Water resistant mark has an estimated audience of 590,984 people in United States. 23.0% are female, 77.0% are male, average age 37.8. Top regions: Kentucky, California, Virginia. Top brand affinities: Box lacrosse, Judge Dredd (film), Sacred Heart Catholic Church (Dubuque, Iowa), N1 road (South Africa), Acoustic music.
The average Water resistant mark fan in United States is 37.8 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, California, Virginia. Top brand affinities include Box lacrosse, Judge Dredd (film), Sacred Heart Catholic Church (Dubuque, Iowa), with strongest over-indexing on Box lacrosse (8.43× the country average). Demographically, the Water resistant mark audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Water resistant mark fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 37.8 |
| Estimated audience size | 590,984 |
Audience persona
The typical Water resistant mark fan in United States is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Box lacrosse.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 23,652 | 3.19× |
| California | 16,730 | 0.26× |
| Virginia | 16,306 | 1.13× |
| Louisiana | 13,243 | 1.74× |
| Arkansas | 13,232 | 2.72× |
| Texas | 12,665 | 0.25× |
| Alabama | 12,328 | 1.49× |
| Indiana | 11,361 | 1.05× |
| Missouri | 11,003 | 1.15× |
| Florida | 10,918 | 0.27× |
| North Carolina | 10,564 | 0.59× |
| Ohio | 10,521 | 0.58× |
| Georgia | 10,478 | 0.58× |
| Michigan | 10,473 | 0.68× |
| Wisconsin | 10,418 | 1.17× |
| Pennsylvania | 9,989 | 0.5× |
| Oregon | 9,712 | 1.43× |
| Maryland | 9,543 | 0.94× |
| Illinois | 9,369 | 0.48× |
| New York | 9,240 | 0.28× |
| Massachusetts | 9,212 | 0.79× |
| Washington | 8,993 | 0.76× |
| Colorado | 8,968 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Box lacrosse | 8.43× | Sports |
| Judge Dredd (film) | 10.8× | Movies & TV |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 9.6× | Politics & Society |
| N1 road (South Africa) | 2.98× | Travel & Leisure |
| Acoustic music | 2.72× | Music & Radio |
| Notre Dame Fighting Irish football | 2.71× | Sports |
| Atkins diet | 2.72× | Health |
| Highland games | 4.42× | Sports |
| Thom Browne | 4.03× | Fashion & Accessoires |
| Mercy Medical Center (Cedar Rapids, Iowa) | 27.3× | |
| The Musical Box (band) | 20.68× | Music & Radio |
| Jack Skellington | 2.65× | Movies & TV |
| The Musical Box (band) | 19.77× | Music & Radio |
| Naperville, Illinois | 2.86× | Travel & Leisure |
| Naomi Scott | 2.07× | Movies & TV |
| Hypertext | 2.02× | Technology & Electronics |
| nbc chicago | 1.8× | Movies & TV |
| Irrigation sprinkler | 3.13× | Home & Garden |
| Ellen Burstyn | 2.85× | Movies & TV |
| Graham Greene | 1.91× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 10.65 |
| Early Adopter Mentality | POWER | 1.91 |
| Risk Appetite | THRILL | 1.75 |
| Sports Activity | POWER | 1.5 |
| Quality Awareness | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Philippines | 10.1% |
| Saudi Arabia | 9.0% |
See Water resistant mark audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Water resistant mark have in United States?
Water resistant mark has an estimated audience of 590,984 people in United States, concentrated in Kentucky and California.
What is the gender split and age of Water resistant mark fans?
23.0% of Water resistant mark fans are female, 77.0% are male, with an average age of 37.8 years.
Which brands do Water resistant mark fans like most?
Water resistant mark fans show strongest brand affinity for Box lacrosse (8.43×), Judge Dredd (film) (10.8×), and Sacred Heart Catholic Church (Dubuque, Iowa) (9.6×) over the country average.
Where do Water resistant mark fans live in United States?
Water resistant mark fans in United States are most concentrated in Kentucky (reach 23,652), California (reach 16,730), and Virginia (reach 16,306). These three regions account for the largest share of the active audience.
What other brands do Water resistant mark fans also like?
Beyond Water resistant mark itself, the audience over-indexes on Judge Dredd (film) (10.8×), Sacred Heart Catholic Church (Dubuque, Iowa) (9.6×), N1 road (South Africa) (2.98×), and Acoustic music (2.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Water resistant mark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.