Watchmaker Audience in United States

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Watchmaker has an estimated audience of 4,350,427 people in United States. 38.6% are female, 61.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Mechanical watch, Hublot, Automatic watch, Panerai, Omega.

The average Watchmaker fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mechanical watch, Hublot, Automatic watch, with strongest over-indexing on Mechanical watch (23.18× the country average). Demographically, the Watchmaker audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Watchmaker fans

Demographic split for Watchmaker audience in United States
MetricValue
Female38.6%
Male61.4%
Average age37.6
Estimated audience size4,350,427

Audience persona

The typical Watchmaker fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mechanical watch.

Top regions in United States

Top regions ranked by reach for Watchmaker in United States
RegionReachAffinity
California592,0821.24×
Texas412,8311.1×
Florida360,1351.22×
New York311,9441.28×
Pennsylvania157,3721.07×
Illinois145,4241×
Tennessee144,0161.65×
Massachusetts137,9931.61×
New Jersey135,9561.23×
Ohio127,3820.95×
Michigan120,3051.06×
North Carolina115,6030.88×
Georgia115,4790.86×
Virginia112,4071.06×
Washington99,8071.14×
Arizona79,4220.89×
Maryland74,0680.99×
Colorado70,9921.04×
Indiana67,0120.84×
Wisconsin65,4921×
Minnesota63,5711.02×
Connecticut57,6631.32×
Missouri55,5060.79×
South Carolina53,3930.82×
Alabama51,6660.85×
Oregon44,4720.89×
Kentucky42,5030.78×
Louisiana40,0860.71×
Utah37,4630.96×
Nevada37,4120.89×
Oklahoma33,1440.69×
Kansas29,9710.87×
Arkansas26,7020.74×
Iowa25,1050.7×
Mississippi23,1210.65×
New Hampshire22,0181.28×
Washington, District of Columbia19,1481.46×
New Mexico15,3200.7×
Hawaii15,1540.81×
Rhode Island14,4271.04×
Maine14,4180.93×
West Virginia14,3150.71×
Idaho14,1010.65×
Nebraska13,8600.64×
Wyoming11,5801.8×
Alaska11,4281.23×
Montana9,9630.83×
South Dakota9,8330.98×
Vermont9,7091.27×
North Dakota9,5751.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watchmaker audience
BrandAffinityCategory
Mechanical watch23.18×Fashion & Accessoires
Hublot23.08×Fashion & Accessoires
Automatic watch20.13×Fashion & Accessoires
Panerai24.49×Fashion & Accessoires
Omega18.27×Fashion & Accessoires
Breitling21.84×Fashion & Accessoires
Tissot21.62×Fashion & Accessoires
Macy's4.45×Shopping
Horology18.79×Business & Career
Patek Philippe13.29×Fashion & Accessoires
Montblanc (company)17.89×Fashion & Accessoires
Audemars Piguet12.45×Fashion & Accessoires
Clock6.44×Fashion & Accessoires
Zenith18.34×Fashion & Accessoires
Jaeger-LeCoultre13.24×Fashion & Accessoires
TAG Heuer11.31×Fashion & Accessoires
Longines15.34×Fashion & Accessoires
Watch4.22×Fashion & Accessoires
Expensive Taste5.44×Business & Career
Online shopping1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watchmaker audience
TraitClusterScore
Luxury OrientationPREMIUM8.12
Design AffinityPREMIUM2.45
Early Adopter MentalityPOWER2.26
LGBTQ+ IdentityOPEN2.2
Quality AwarenessPREMIUM2
Sports ActivityPOWER1.82

Worldwide distribution

Worldwide audience distribution share by country for Watchmaker
CountryShare
Japan14.3%
United States12.8%
China6.7%

See Watchmaker audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Watchmaker have in United States?

Watchmaker has an estimated audience of 4,350,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Watchmaker fans?

38.6% of Watchmaker fans are female, 61.4% are male, with an average age of 37.6 years.

Which brands do Watchmaker fans like most?

Watchmaker fans show strongest brand affinity for Mechanical watch (23.18×), Hublot (23.08×), and Automatic watch (20.13×) over the country average.

Where do Watchmaker fans live in United States?

Watchmaker fans in United States are most concentrated in California (reach 592,082), Texas (reach 412,831), and Florida (reach 360,135). These three regions account for the largest share of the active audience.

What other brands do Watchmaker fans also like?

Beyond Watchmaker itself, the audience over-indexes on Hublot (23.08×), Automatic watch (20.13×), Panerai (24.49×), and Omega (18.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watchmaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.