Watch Audience in United States

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Watch has an estimated audience of 30,089,269 people in United States. 47.6% are female, 52.4% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, Grinch, Vocal harmony.

The average Watch fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (14.96× the country average). Demographically, the Watch audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Record label

Demographics of Watch fans

Demographic split for Watch audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.7
Estimated audience size30,089,269

Audience persona

The typical Watch fan in United States is balanced, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Watch in United States
RegionReachAffinity
California3,836,9521.16×
Texas3,122,1371.21×
Florida2,272,8171.12×
New York2,166,4111.29×
Georgia1,092,3571.18×
Pennsylvania1,059,2401.05×
Illinois1,055,5801.05×
North Carolina963,2331.06×
Ohio928,5241×
Michigan895,0871.14×
New Jersey876,6851.15×
Virginia793,2401.08×
Arizona701,4511.14×
Tennessee648,5991.07×
Washington645,9381.07×
Massachusetts639,0311.08×
Indiana565,5561.03×
Maryland553,6161.07×
Alabama510,0111.21×
South Carolina479,2831.06×
Missouri476,4070.98×
Colorado455,4500.96×
Louisiana446,1191.15×
Minnesota433,1751×
Wisconsin390,8340.86×
Kentucky369,3960.98×
Oklahoma354,6141.06×
Oregon336,9700.98×
Connecticut326,1171.08×
Nevada293,1201.01×
Arkansas277,4321.12×
Mississippi267,7141.08×
Utah258,1370.96×
Kansas255,5391.08×
Iowa226,0660.91×
New Mexico139,1640.92×
Nebraska134,9440.89×
Hawaii130,2331.01×
Idaho128,6000.85×
West Virginia122,0610.87×
New Hampshire95,0180.8×
Maine89,2890.83×
Washington, District of Columbia87,3040.97×
Rhode Island81,9880.86×
Delaware69,0510.83×
Montana64,3230.77×
Alaska56,3360.88×
South Dakota51,9230.75×
North Dakota49,0280.79×
Vermont40,2890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watch audience
BrandAffinityCategory
Governor of Michigan14.96×Politics & Society
Goop10.39×Internet & Social Media
Wok9.86×Food & Beverages
Grinch5.93×Movies & TV
Vocal harmony6.54×Music & Radio
Cherish (group)14.62×Music & Radio
Google Home8.37×Technology & Electronics
Hibachi10×Food & Beverages
headspace11.85×Health
Fairy godmother9.46×Literature
Hipster11.78×Politics & Society
Grace Slick10.13×Music & Radio
El Paso County, Colorado13.4×Travel & Leisure
No Escape (1994 film)11.33×Movies & TV
TV Fanatic9.96×Movies & TV
Hardik Pandya13.58×Sports
Harlow9.39×Travel & Leisure
National Paralympic Committee18.52×Sports
Guitarist (magazine)9.03×Music & Radio
Israel1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watch audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Early Adopter MentalityPOWER1.37
Design AffinityPREMIUM1.32
IndulgenceJOY1.25
ExtroversionTHRILL1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Watch
CountryShare
United States13.8%
Japan9.1%
China5.0%

See Watch audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Watch have in United States?

Watch has an estimated audience of 30,089,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Watch fans?

47.6% of Watch fans are female, 52.4% are male, with an average age of 39.7 years.

Which brands do Watch fans like most?

Watch fans show strongest brand affinity for Governor of Michigan (14.96×), Goop (10.39×), and Wok (9.86×) over the country average.

Where do Watch fans live in United States?

Watch fans in United States are most concentrated in California (reach 3,836,952), Texas (reach 3,122,137), and Florida (reach 2,272,817). These three regions account for the largest share of the active audience.

What other brands do Watch fans also like?

Beyond Watch itself, the audience over-indexes on Goop (10.39×), Wok (9.86×), Grinch (5.93×), and Vocal harmony (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.