Longines Audience in United States

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Longines has an estimated audience of 2,283,322 people in United States. 32.0% are female, 68.0% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Mechanical watch, Texas Roadhouse, Macy's, Vacheron Constantin, Panerai.

The average Longines fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mechanical watch, Texas Roadhouse, Macy's, with strongest over-indexing on Mechanical watch (20.53× the country average). Demographically, the Longines audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Longines fans

Demographic split for Longines audience in United States
MetricValue
Female32.0%
Male68.0%
Average age36.3
Estimated audience size2,283,322

Audience persona

The typical Longines fan in United States is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mechanical watch.

Top regions in United States

Top regions ranked by reach for Longines in United States
RegionReachAffinity
California415,3041.65×
New York296,2132.32×
Texas244,2651.24×
Florida235,1081.52×
New Jersey112,4861.94×
Illinois105,0271.38×
Pennsylvania82,1701.07×
Virginia78,9041.42×
Massachusetts74,6701.66×
Georgia73,5221.05×
Washington70,7151.54×
North Carolina66,4550.97×
Ohio55,4940.79×
Michigan49,9220.84×
Maryland43,8721.12×
Tennessee40,4450.88×
Arizona39,3240.84×
Colorado36,1631×
Indiana35,4140.85×
Connecticut33,7151.47×
Kentucky29,3251.02×
South Carolina28,7290.84×
Missouri28,4850.77×
Nevada26,7771.21×
Oregon26,5141.01×
Minnesota25,4860.78×
Wisconsin22,3910.65×
Louisiana22,1100.75×
Alabama20,3320.64×
Hawaii19,0281.94×
Oklahoma18,1080.71×
Utah16,5450.81×
Washington, District of Columbia14,7962.16×
Kansas12,5950.7×
Iowa12,3490.66×
Arkansas11,3660.6×
New Hampshire9,6831.08×
Mississippi8,9500.48×
Rhode Island7,7331.06×
Nebraska7,5610.66×
New Mexico6,9650.61×
Idaho6,9600.61×
Maine5,9140.72×
Delaware5,2290.83×
West Virginia5,0580.48×
Alaska4,0580.83×
Montana3,4510.54×
Vermont3,1820.79×
North Dakota2,4870.53×
South Dakota2,0860.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Longines audience
BrandAffinityCategory
Mechanical watch20.53×Fashion & Accessoires
Texas Roadhouse5.25×Food & Beverages
Macy's5.16×Shopping
Vacheron Constantin20.68×Fashion & Accessoires
Panerai21.98×Fashion & Accessoires
Mont Blanc29.05×Travel & Leisure
Manufacture d'horlogerie26.67×Fashion & Accessoires
Geneva15.28×Travel & Leisure
Zenith24.89×Fashion & Accessoires
LongHorn Steakhouse7.2×Food & Beverages
Frédérique Constant35.75×Fashion & Accessoires
Watch6.01×Fashion & Accessoires
Patek Philippe14.37×Fashion & Accessoires
Hublot17.02×Fashion & Accessoires
Tissot19.65×Fashion & Accessoires
Richard Mille23.03×Fashion & Accessoires
Franck Muller39.91×Fashion & Accessoires
New Edition25.94×Music & Radio
Rado (watch)29.25×Fashion & Accessoires
Blancpain30.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Longines audience
TraitClusterScore
Luxury OrientationPREMIUM9.9
LGBTQ+ IdentityOPEN1.75
Quality AwarenessPREMIUM1.72
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.58
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Longines
CountryShare
United States14.9%
Italy8.7%
India7.5%

See Longines audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Longines have in United States?

Longines has an estimated audience of 2,283,322 people in United States, concentrated in California and New York.

What is the gender split and age of Longines fans?

32.0% of Longines fans are female, 68.0% are male, with an average age of 36.3 years.

Which brands do Longines fans like most?

Longines fans show strongest brand affinity for Mechanical watch (20.53×), Texas Roadhouse (5.25×), and Macy's (5.16×) over the country average.

Where do Longines fans live in United States?

Longines fans in United States are most concentrated in California (reach 415,304), New York (reach 296,213), and Texas (reach 244,265). These three regions account for the largest share of the active audience.

What other brands do Longines fans also like?

Beyond Longines itself, the audience over-indexes on Texas Roadhouse (5.25×), Macy's (5.16×), Vacheron Constantin (20.68×), and Panerai (21.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Longines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.